Flodesk Email Marketing Achieves 17% More Visibility Than Your Industry's Average. Here's How?

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0:30Flowdesk emails get 17% more visibility than industry average.

0:43So that's technically on their website as you go to flowdesk.com. So this is something that you can see on the homepage, and I wanted to shout out Flowdesk. I'm a Flowdesk partner, and I'm excited to be here with you guys today, sharing some amazing details and links and topics that we can definitely share today. And if you are thinking about using Flowdesk or being part of Flowdesk or trying to understand what this is about, I have been looking at different email marketing platforms for a while, and there are many options which are great.

1:29But when you start considering the attention of creating value and actually building on top of that from a technical standpoint, everything changes. I'll put the link in the chat for anyone that wants to use Flowdesk and be a partner, specifically using it as an email marketing platform, specifically to send out email, schedule, automatically create workflows, add it to your website.

2:03You can even create checkouts, connect to your Stripe, and also have paid marketing, and also I can actually call it paid newsletters, which would be really nice to have within your own email marketing portfolio. You wouldn't have to go outside and get a third-party platform, so everything is all within, and it makes sense. So I'm going to put the link in the chat. There we go. I found it. So I'm going to put the link.

2:34There we go. So the link is in the chat. For anyone that wants to use Flowdesk or try it out, you get 25% off for your first year using my link. You can go to partners.flowdesk.com slash we don't play, and that's all one word. And when you do that, you can sign up. Sign up with your work email address, your business email address, the email address that you want to broadcast. Send emails to. If it's you and it's your work email address, or if it's like a.abc.com, then that's where you want to have your domain for this platform.

3:12So Luke, good evening. Say good evening, favor. Trust you. You're keeping well. Yes, thank you for being here. Excited to be here with you guys today. And if you have any questions, please feel free to ask. The room is open. The floor is open. We're going to be covering this today. And why I'm even bringing this up is because I've talked about Flowdesk before, and I don't talk about it much, but the times that I do, I like to make sure I cover everything so that when I come back the next time, I'm just making sure that it's more, I would say, more robust for you to have a better understanding of the total idea of what it actually is.

3:47So when I look at it from a long-term perspective, you can see that Flowdesk is very cost-effective. That's one thing that I have seen. And I'll just give you some feedback based on how it's been for me back then. So back in 2019, yeah, let's go back real quick. So back in 2019, I got to know about Flowdesk.

4:19How did I get to know about Flowdesk? It was because I was featuring a guest, and I still feature guests. So shout out to all the guests on the We Don't Play podcast show. I appreciate each and every one of you both who have been on the show and who are also about to be on the show. It's a great time on wedon'tplaypodcast.com. And if you want to know more about that, click the link at the top. If you want AI SEO marketing services and resources, click this link and save it. Add it to your browser, bookmark it. That's where you'll have access to all my details, whether you want to join the AI SEO newsletter or you want to book a call with me for 30 minutes and have a discovery call.

4:57So we're going to talk about your business, and I'll give you a five-minute audit via video link, and you'll be able to watch it before we get on our scheduled call on Zoom. Or if you want to watch or listen to podcasts, it's right there and connect with us. So this is something that I'm doing, and I'm connecting with people, which has helped me build and also understand exactly how to connect to people long-term. And using Flowdesk is one great platform. Hey, Leticia. Leticia, thank you for being here. Thank you, Anna, for being here.

5:27I appreciate you, too, and everyone as well that's coming in the room. So when you look at Flowdesk and you look at the open rates and the click rates, it's a great place to be. Because when I got to know about Flowdesk in 2019, I got to understand the value of what it takes and what it means to actually have structure on your website that is also connected to an email service provider. That is also within a system that can allow you to actually have compliance and actually help your business grow.

5:59Because these platforms are just sending emails, but you may be having a high-risk email address. How do you know? There's a way you can find out. Go to nslookup.io. That's nslookup.io. And put in your domain. And then on the right side, you're going to see your domain health. It's going to tell you whether your risk is low, risk is medium, or your risk is high. That's going to be a free report card for you to see. That way, you'll be able to really know what you're using. It's important to understand these things because that's how you're going to get better open rates, better structure.

6:35And how I've even seen that for myself to welcome ZZ is I've seen this completely, completely different from other platforms because I got to know and what really kept me with Flowdesk is that since 2019 is because they partnered and also have their systems with Amazon and specifically Amazon SES. I don't know if you've ever heard of that before, but Amazon SES stands for Amazon Simple Email Service.

7:11So they have a very strong simple email service system backed up by Amazon servers, which means that when you send emails, you're going to have fast delivery because Amazon is big on speed. Amazon is big on convenience. Amazon is big on quality. assurance, assurance, all the above. So even now, I believe with Amazon, they just made some news and it's not everywhere yet, but Amazon is starting to do one hour deliveries.

7:42It's about to be insane. I'm like, what? And for Prime users, so Amazon Prime. So that's happening, right? So if you think about all these different things and you want to think about where it's coming from, it tells you that there's a good platform that you can bank on. And most times people purchase email marketing platforms because of how much it costs. But did you know that it will cost you more in the long run and it will actually cost you more overhead in the long run, too?

8:14Because if you use a platform and that platform is going to charge you, let's say, $10 a month and then you now increase your list by 10x and now you're charged $100 a month and then you do it again. And that's $1,000 a month before you know it, you're spending $12,000 a year on email marketing when you could have just spent less than $300 a year for the same thing.

8:46So if you look at it, you're like, what? I can save this much? Yeah, it's possible. We have a client he was on and he has tens of thousands of subscribers because he has a massage and spa business in New York. And when he got to know about what we do, we got to connect, great connecting with him.

9:19And we've been working together for about two years now. He's a great guy. And what happened was that he was sending emails through Constant Contact, which is where I used to be on. Before Constant Contact, I was on MailChimp. So it was MailChimp, Constant Contact, and then Flowdance. So I was moving from those two. And I knew about the others, but when it came to me using it specifically, those were the three that I was able to go through.

9:49So that way, I was able to know, okay, this is what I need to do and this is what's happening. These are the costs. And I got to understand the whole setup. So when I joined Flowdesk, I said, this is dope because at the time, it was $19 a month. Just imagine you're paying $19 a month for unlimited emails, unlimited subscribers, unlimited workflows. Those are things that you pay for by the unit, a la carte, by bundles, by pricing structure, whatever it is.

10:24But imagine you're paying $19 a month for 12 months in a year when somebody else is paying $12,000 a year for the same tools. How say? That's $228 a year. So if you ask me, what do you want to do? Do you want to save money or do you want to just spend it? Do you want to know better how you can save? Because when I do this, I'm not just saying this, that, oh, come to Flowdesk. I'm not telling anybody to say Flowdesk is number one or number two, number three.

10:55Flowdesk is based on if you like the system, if it works for you, if it's saving you money, if it's doing the job, if it's getting the results, and it's actually helping your business grow, then it is helping you win. One thing I even realized with Flowdesk that actually made me excited, this is something that I'll geek out on a little bit, but I'll tell you what this really means if you really think about Flowdesk long time, because not every platform does this. And if they do, I would love to know the ones that you've seen. Now with Flowdesk, they have a section that's called checkouts, right?

11:28And under checkouts is where I was saying you can have e-books, you can download, you can have paid subscription, paid newsletters, you connect it to your Stripe, so you even have like a list of email contacts that actually pay, so you can actually see, oh, I can create segments, and it's really, really nice, right? So I looked at checkouts, and I said, okay, let me create a course that's going to allow me to have that layout. So I put it together, and it's a live course, so it's not something that is prerecorded. So I put it together, and then I said, okay, let me test it out and see where this actually goes.

12:05What happened was that the next thing I realized a month after I set it up, I got an email from, I believe it was Ahrefs, where they send you the details on your backlinks and everything. And I now looked at it again, and I now went to the site to now look at the actual website to see what's being tagged. Come to find out that Flowdesk, because I linked to Flowdesk, like, you know, on the landing page, how people just go to a landing page, you highlight a text, you hyperlink it, you put your domain,

12:37you put your website, you hit enter, and now somebody can click on the button, someone can click on the link. That's exactly what I did. Now, on Flowdesk, I did that, and I added the link to my website. So that's where people will click through to if they want to get more resources, more information about what they want to make an investment in. Now, what happens is that that link that I put on the copy on the Flowdesk checkout section is what ended up being as a backlink, which actually gave me a backlink from my own email address,

13:12from my own email platform, my own email CRM, customer service, I would say customer relationship management service tool, because it's a service tool. So you're serving people, you're sending emails, you're being very careful, you're proofreading, you're checking your blogs, you're checking your links, you don't want to send an email with a 404 error. So these are things that you're doing as a service, and then you're thinking about email service providers. So imagine you're serving different servers, like, think about how much serving you're doing

13:43everywhere on the web, web service. So when you start thinking about this long term, it changes everything. So you're able to do it in a much better way. Tolu, you have a question. You say, glad to be here. I have got a Flowdesk account. Oh, that's great. I've started using it yet. I would like to know more, please. Would you say it's a more powerful tool like Klaviyo MailChimp? Great question. Klaviyo and MailChimp are good. Those are platforms that are good, especially like Klaviyo is good with SMS marketing.

14:15As well, for those who want to use SMS and email, but not everybody does that either. But yes, that's also a good option. MailChimp is good. It's a good platform. Halenet is a good platform. It's a good place. But for me, I look at MailChimp differently because with MailChimp, you're going to have to think about the volume. You're going to think about your content, think about your workflows, think about how things are scheduled. There's a lot of things because it has its own way and its own build.

14:45But for me, seeing all these platforms, Flowdesk has won completely because I'm able to really deeply understand my audience to the point where I can tell you this is the unsubscribe rate, this is the spam rate, this is the open rate, this is the click-through rate, this is the click rate, this is my average, this is what time in the morning they wake up, this is what time they read, this is how active they are, this is the percentage of people who click through 90% of the time. It's easy for me to understand it. So using Flowdesk has changed entirely for me because I get a backlink.

15:18Who doesn't want a backlink? I get a backlink from a platform that I'm using in the checkout. And now I'm sending that as well to my website and then my website is giving Flowdesk a backlink and Flowdesk is giving my website a backlink. Do you know how, do you know what that is? That's why I said I was going to geek out. Thank you, ZZ. Appreciate it. If you really hear what I said and you know how it's done, you'll be like, whoa, okay, now it makes sense because you can't do that on MailChimp and get a backlink. You won't see that.

15:48You may, but it's going to be different. And I was just talking to a company and I'm excited and I can't wait to share this with you. God willing, when it's out, I'll let you guys know. I got a feature and I'm going to be on a platform and they're going to be doing all the editorial details and it's going to be featured for 2026. So I'm excited. And I was just talking to the company and I was talking to the lady and she was, I asked the question, I was like, is this company going to have a do follow or no follow backlink? Because sometimes when you get featured on magazines, on publications, you get excited

16:23and they won't tell you what's happening. So she, she literally stepped into the chat and she was like, yeah, thanks for the question. This is technical. This is what's happening and this is how it's done. And I was like, oh yeah, okay, cool. That makes sense. But it's still going to happen this way. And I was like, huh, this is interesting. So me knowing that information by me asking, because I showed them and they know that I'm technical with SEO, they were able to even give me technical responses. It wasn't just a blanket answer. Like, oh yeah, we do this because of that. They actually went deep and I was like, huh, these are the policies.

16:55Okay. This is something that they've just updated in their statement. So I'm like, okay, it makes sense. So understanding these things allows you to know how to even know how to even get published and how to publicly get a do-follow backlink, which is coming from Flowdesk or a do-follow or a no-follow backlink from a source that you can actually get cited from, which could actually be either or dependent on how it actually flows. So this is something I want us to talk about for sure as well. So thank you so much for the love, ZZ. Appreciate you. What's up, Tolu?

17:25We'd love to hear from you and hear your thoughts on your platforms and what's coming to you and what do you want to use email marketing for? Oh, hello there. Good evening. I'm calling from, I mean, I'm here based in London. Thank you for having me on. I've always enjoyed your rooms. Very informative. And sometimes a bit on the technical side as well, you know, but I know that, yes, I'll

17:56catch up. But yeah, thank you very much for bringing me on. So this tool, Flowdesk, you know, when I saw the notification, I had to just jump in because I've always had the account since last year before they changed their pricing. Because there was a time they had this promotion out that they were saying that for a certain amount, I think $64, you have unlimited subscribers and all that.

18:32So I jumped on because, as it is, I've always wanted to have an email marketing system. But, you know, MailChimp is coming at you. Clearview is coming at you. All of this other stuff. And, you know, there was a time I was very, very confused and I just didn't know what to do. But when I saw this, I thought, hmm, okay, this kind of looks simple enough, you know. And plus the fact that, you know, they had this offer going on to November last year.

19:05I thought, okay, you know what, I might not be ready yet, totally. But I'm going to jump on it, you know, hoping that maybe at a later date, I can then just go on YouTube, maybe learn it and start using it. Well, I still haven't, but I'm hoping that hearing from you today and maybe from the others, you know, will kind of like give me that push to actually go for it. And by the way, what I do is I'm an illustrator and I publish students' books.

19:41So, and I'm hoping that once I get my website running and everything, I actually want to use that to build my emailing list. So, any information I can get from you and others today would be very helpful. Thank you. Thank you, Tolu. Great points right there. Great points. So, the first thing I wanted to share with you and also to the room as well, I put in the link, I put a link in the chat and the link is university.flowdesk.com and that is a link

20:14you can access and they've created a whole university where you can learn the whole platform inside out and go through the course for free so that you can become a master in this. I, for one, love to test things out and go through everything. So, I literally got my hands dirty, got into the platform, understood how things work, test things out, break things, make things back up again. So, just I'm able to understand the platform, but this link will help you to know how to get through everything, how to set up your workflows and I send it to our clients and,

20:48you know, they get it. You know, I send it to people that are listening. I, you know, it's free. So, you know, freely given, freely give. So, it's now when it comes to building a strategy, incorporating it into the website, making sure it's compliant. It's also at a low risk. You know, we're doing a lot of technical setups. That's where that implementation and strategy comes in, where we now have consultations and we have workflows. So, it's different, but it definitely makes sense because when you're mentioning it to on books, you know, that's a great place where you can be able to have set up.

21:20You know, people can sign up on your website. They sign up to your workflow. They sign up before you know it, they're in your email list and they're not going. They're not leaving because they're getting clean emails, they're getting more visibility in the inbox and even Flowdesk. When you go to flowdesk.com, that's the website and I put my link in the chat for y'all. If you guys scroll to the very top of the chat, you will see my link so that you can get a link today. Go to partners.flowdesk.com slash wedontplay.

21:50And once you click on the link, you will see it there and you can get 25% off your first year on the platform and you're not going to spend a lot of money. Trust me, you're going to spend at least less than anywhere between $200 to $400 a year if you pay it. And we may not even hit $400, it's probably going to be $298 or something like that. So, with my link, it will give you access to that entirely. So, you get 17% more visibility than industry average. That's a big deal because the industry average, if you really go online and check and do your

22:25research and see what's happening out there, visibility usually ranks, especially with Flowdesk right now, from what they've said on their website, from what even AI has also put out and what they've also gathered from the help desk or help center that they have, it's usually ranking at a very large stretch. When you think about the timeline, it literally ranks on an average basis of anywhere between 17%, which is higher than the industry average with the potential to reach about 200%.

23:00You know what that means? It tells you that your content, your website, your traffic, your brand, your domain is going to be sustained and it's also going to have a high regard. Not only that, it's also because the technical setup within your DNS, which is a domain name server, it's where all your records are for your website to be active. Those are the records that have to all function together. It's like with your body, you need to have your heart, you need to have your brain, you

23:32have to have your hands, you have to have your feet, you have to have everything in motion. So, it's the same thing with the DNS. So, there are different records in there and some of the records are also pertaining to your emails. So, when you're sending out emails, there are some type of records that you have to add to your email DNS because if you don't have it in your mailbox and you send an email, it might bounce, it might get to the spam, it might get blocked, it might be blacklisted. So, you don't want to have those defects because it's going to hurt you in the process when you're

24:03trying to figure it out when a platform like Flowdesk gives you everything and you have a very easy setup and it's easy for you to work through so you don't even have to crack through any codes. All you have to do is just go through the process and that's done. You can either do it on your own or you can do it with us when we work with you and we help you get it set up. Either way, you get it done and now incorporate that to your website and you start realizing that you start getting a lot of traffic to your webpages because you start creating forms, you start creating content, and you start building them out on a consistent basis.

24:35So, that's where I see a lot of visibility that can come in for you and you can actually see that long term. Like on my website, I've seen about 103,000, Flowdesk tells me right now, it's about 103,818 visitors. That's how many people see my webpages that pop up. So, imagine those number of people that are seeing that just on average, those are visitors only. So, imagine that happening consistently, consistently, consistently and somebody keeps coming back,

25:09they see it and then when they've signed up, they don't see it again because there's some platforms that if you put the code on the website and you put the pop up, even though I've signed up today, I can come back tomorrow and I'll still get that same pop up. So, it doesn't even recognize that I've left my information with you. It's like me saying, hey, what's your number? Okay, you give me your number. And then tomorrow, I come and ask you, hey, what's your number? Then you give me your number. Then the next day, I come and ask you, hey, what's your number? Before you know it, you'll be like, did I give you my number twice already?

25:40So, that's the same thing that's happening. There are some platforms that don't tell you, okay, you've given me your details, you don't have to do this again. That's that smart intelligence that is already incorporated into the platform. There are some platforms that don't do that. So, I've seen different platforms do different things because different clients have different customer relationship management tools. So, this is not just one size fits all. It depends on what you're using and how you're actually using it as well.

26:10So, Tolu, we'd love to hear your thoughts on that because you also said, yes, you're right. And you said, wow, too. We'd love to hear your thoughts. Yeah, thank you, Favo. Wow. I'm really, really surprised by the numbers. Well, and like I said in the chat, I could use that, you know, in terms of my work being

26:42exposed to that number of people, you know. So, I'm glad that I didn't sign up the account because, like I said, I registered last November and I'm still here to use it even early this month. I was thinking maybe I should just cancel it, you know, and then wait till I'm really ready. Maybe I'll just go on to one of these, like, Clavio or something.

27:11But like I said, I'm glad that, you know, you brought this topic up. Well, the question, I've got a question, which is not technical.

27:22Is Flowdesk one of your primary tools or do you use this or do you use this in conjunction with other tools?

27:33And for other tools, you mean for email? Like, yeah, yeah, yeah. For email marketing and all that, yeah. Flowdesk, and I've only been using Flowdesk since 2019 because of the whole setup. And that's how I've been able to build it ever since then.

27:56That's interesting. Wow. I mean, because for somebody of your wealth of knowledge, because I know you are an expert that when it comes to email marketing and everything to do with, you know, acquisition of customers, you know, to hear that from you, I'm so glad, you know, that I actually came across that software because, like, I was in two minds, you know, I wasn't sure.

28:30I was like, well, is it robust enough? Is it like MailChimp, like the power tools like Klaviyo and all that? And I guess a tool is a tool. It's what you make use of it, you know, at the end of the day, you know. It's not about spending a lot of money on something that is complicated and everything. Well, even the simple tools, you know, can be as effective as the major big players out

29:05there. So thank you very much for that. I mean, for that endorsement. You're welcome. You got me thinking, Tolu, about in the UK, how is it there? And what's really, what's the tool? What's the tool of choice? Yeah, Klaviyo is a power player and MailChimp. And amongst my friends and colleagues and all that, they're always like, oh, go for MailChimp.

29:38That has always been. Sometimes when I say I've got Flowduster, like, Flow what? I'm like, what do you mean? You know, because I'm like, bro, go on, use MailChimp. You know that you're better off and all that. And like I said, early this month, I was like, well, maybe I should just follow what this told me. Just forget about it and just maybe sign up for this other one. But thank you for the link that you sent regarding the university.

30:12I'm going to have a look at that. So yeah, it's more of MailChimp that we tend to use a lot here. And yeah.

30:27And Klaviyo. Klaviyo also comes up every once in a while. But I think at the end of the day, it just depends on how much you pay. I mean, the affordability, really.

30:40Yeah. It's actually interesting because I'm a Flowduster partner and me listening to this is actually interesting because it now tells me, like, how is the market, you know? And this is a platform that was made by two women in Silicon Valley in 2018. And I was like, this is a this is very huge. Like, you don't see this every day. And I love to see that. So that's what made me also say, yeah, why not? I would love to support. Yeah, you're right, actually. Because for me as well, it was like, wow, OK, two ladies, you know, you know, I've been

31:16really serious with it. You know, is this a power tool? You know, but I think, like I said, when last year, I mean, I've always been on this subject as in email marketing, trying to get subscribers and all that. And, you know, I think there is when you don't have somebody to set you by the hand to lead you and then everything is just coming at you on the Internet. You go to the business show. You have this show in London that happens, I think, in November.

31:52It's called the business show. So it's kind of like an event where all these big players, logistics in the logistics sector, email marketing, anything to do with delivery, online, web stuff, they all come there. And you see all their stands like Klaviyo and MailChimp and all of them having these big

32:24stands and structures and everything. And you're like, oh, OK.

32:29Here we are again every year. You see these people, you're like, hmm, I'm of too much. Should I go for Klaviyo? Should I go for them again? All the things that they tell you that they share are good are like, hmm, when you're heavy, you're like, hmm, this will be useful. For my business. But then again, when it comes to the pricing, you now find out that, oh, if you select a particular seller, OK, it might sound affordable, but by the time you look down the details and

33:05everything, you now find that there's such a limit as in maybe they say, oh, up to 1,000 subscribers, that if you then go above that threshold, then it's going to cost you more. You know, so I've always kind of like been getting that and I've been thrown into that sort of like sea of confusion as to what to do. But when I saw this Flowdex thing, you know, and I think like you said, it was just like the two women, I don't even know how I got to know about them.

33:38I think it just popped up or something, you know, on my system. And I just said, hmm, it's worth checking out, you know, and they had that offer going on in November. I just said, OK, you know what, I'm just going to latch on to this one and let's see where it takes me at least. I can always use it. And then after some time, if it's not of any benefit to me, I can always sign off. You know, but yeah, I'm glad I'm still on here. You know, I thank God for today or else.

34:08I'm pretty sure maybe within the next few days, I would have just said, you know what? Hey, Flowdex, thank you. Bye.

34:17Yeah. Wow.

34:20I'm actually shocked. Thank you, Tolu. This is this is so good to hear because I talk about Flowdesk. And for me, whenever I do things marketing wise, I always like to go against the grain where I would want to know what else can I use to get something better? Is it white, white bread, brown bread? You know, how can green apples, red apples? There's always going to be something that you can also see and know, OK, how does this go and what's the difference and why? You know, just being in that know-how, because the more you know, the more you don't know.

34:52So I learned about Flowdesk from shout out to Emily Myrick. She came on my podcast show in 2019, 2019, 2020, around that time. And she was talking about it and she gave me her affiliate link. And this was the time it was $19 a month, unlimited. And I was like, what? I said, yeah, this is definitely something I want to jump on. And it was so early. Not everybody was talking about it. This was before COVID. So I was like, this is early, early phase. And I said, yeah, this is something I'm definitely going to check into.

35:24And when I looked at the setup, I looked at the technical flow. I said, yeah, these guys, they know what they're doing. And they did it so well to the point where now it's a whole community. They just launched something today as well. You can actually put an expiration now on a workflow, which is really cool. And you can also do smart workflows, which they actually introduced not too long ago. So they're doing a lot of stuff in there. You can do countdowns. You can create polls. You can bring your YouTube videos into the platform and people can watch your videos

35:54on YouTube in your email. So instead of just clicking the link to YouTube, there's a thumbnail that they can actually see from the email that they can click through. So you're getting more discovery. You're getting more visibility. You're getting more activity. You're getting more clicks and you're getting more recognition. And on top of that, you're improving your domain reputation too. So when you're using Flowdesk, you're not just using it to send emails. You're also using it to create domain authority, which is why you're going to be showing up on Google, on Microsoft, Bing, on Yandex, on all these platforms.

36:26And you're also verified. If you're sending emails and you're having open rates that are to the roof, that shows that you also have content that people actually love to listen to, to watch, to read. And that takes time. It takes trust. And that trust, when you're able to build it on a platform like this, then you can do so well because you can gain more activities over time. And you're not spending money either. You're not wasting money either. You're creating connections and you're building that over time. So it's really good that you said that because, you know, in the U.S. here, you know, MailChimp

37:00is big. You know, there are other platforms. There's Kit, which was ConvertKit. You know, there's the Ascending Blue now, which is now Brevo. You know, there are so many platforms out there. I've been seeing what they've branded, rebranded into and out from. It's a lot. So it gets very technical when people don't know what to choose. But when you're able to now sit back and ask, OK, what are the costs? How much am I going to save? How much am I going to impact the people I'm going to be with? Am I creating content and am I doing it the right way? Then it definitely changes everything.

37:31And that's where everything just begins. And I found the link, guys. There's a link. Boom. That's the link in the chat. That link will take you to my episode. I had that episode July 1st, 2020. And that's when I talked to her about it. And that's how I got to know. And we're on LinkedIn. And, you know, the rest is history. So you just never know. You know, a word is enough for the wise. You've heard that before somewhere. So it's important. Yes, Tolu. We'd love to hear from you, too. Yeah. Wow. You know, that is really amazing.

38:05You know, that is really amazing coming from you.

38:09Because as you were talking, I was like, maybe I should ask Favo. How much you were, uh, Flo Desk paid him. You know, maybe to be saying all this. Because, like I said, I've been in your rooms so many times. And the wealth of knowledge, you know, and skills. And, you know, the content that you share with us. Um, every time is, is, like, really mind-boggling that me having you talk about Flo Desk this way.

38:41I'm like, hmm. Is this kind of like a paid advert? Or has it been paid some billions? Or what? Oh, no. No, definitely not. I would be honest. Give you guys full disclaimer. They didn't pay me. They didn't tell me, favor, do this. And we're going to do that. There's nothing in that regard. I am already a Flo Desk partner. I'm already in there as a partner. And what that means is I'm able to share information and connect with people.

39:11And also share my link. And also, like, everybody has an affiliate link somewhere. So, for us, it's more community-based. And I have an actual link. So, that link allows you. I put the link in the chat. And that link will now take you to my direct setup. So, that way, you can now start Flo Desk with 25% off for your first year. And then when you set it up and you have everything in place, now at least you're able to use Flo Desk and start. That way, you can connect and build, you know, your own roadmap. So, what I also do majorly is whenever we onboard clients, whenever we connect with businesses, I always recommend Flo Desk.

39:46And I always ask what they're currently using. So, some may want to switch. Some may not want to switch. Some don't have to switch. So, it's not a mandatory switch. It's just based on preference and what the actual outcome of the goal would be as opposed to what is currently happening. So, they don't pay me for it, but there's something that I've actually talked about with them, which I'm planning to. So, now that you've been mentioning Toluse, then this might even happen. And when it does, I'll be the first to come and tell you. Because I've mentioned it to them years ago, and I mentioned that what they're doing is great.

40:17And I want to also bring them to my podcast and sponsor the show so that they can also let more people know about it. And I'm also very big with billboards when it comes to out-of-home billboards and also grocery stores, charging stations, pharmacies, airports. There are ways to be on those digital screens. And that's going to be a lot of, I can say, guerrilla marketing in a way. So, that's what I'm looking into to be able to maximize that with them and help them.

40:47So, me just talking about this right now so that people get to know about it. And then I'm going to let them know, hey, this is what the community is saying. This is what people are saying, especially like what you said about the UK. I don't know if they know about that or if they even think about that. But if they don't, these are opportunities that they can get into where MailChimp and Klaviyo are their top, I would say, benchmark competitors in the market, if you look at the market share. So, when you start thinking about these things, long-term goals, businesses, not knowing what platform to choose. Because I'm here just being a beacon of light to help people and just shine the light and somebody will find it.

41:21And if you find it, great. If you don't, somehow you will. So, that's how I'm able to be here and connect with people. So, I'm going to be doing more rooms like this. And I wanted to kick it off like this. And this isn't my first room about Flowdesk. I talked about it before they closed out November 28th last year, before they stopped their unlimited plans. So, I talked about it and I was like, guys, get on, get on, get on. So, the people who have gotten on, they've done so well. Now, there are clients we've worked with back in 2020 that still use that app today. And they've saved so much money and they have hundreds of thousands of people on their list.

41:54So, it just depends on what you really want and how you want to get out of what you put in. So, that's why I mentioned that to Alun.

42:02Yeah, thank you very much, Fever. And that's really, really great. And I think you should tell them to look into the UK. I kind of like in the whole approach look and feel like when you go on to Apple's website, you know, nice, clean, neat, you know, website. And from what I've heard from you so far, it looks like there's a lot happening under the hood.

42:34So, it's not like, okay, it's all sort of like simple and everything. But yeah, it's simple but also robust as well. So, I'm actually glad that I didn't give up, you know, on Flowdesk. And even from what you've shared so far this evening, I'm just raring to go, you know. I've just got the university on. They're going through the videos one by one.

43:05So, yeah, it will work their well, you know, to look into the UK because, like I said earlier, you know, we have a lot of solutions out there. You know, everybody's promising this and that and everything. You see all the sweet parts. And when you start digging in and you start reading the small print, then you now look at it and like, wow, okay, there's much more involved, you know, everything.

43:40Maybe in terms of pricing or the technical bit about it, you know, because I've always wanted two things for me. Something affordable and something easy enough for me to quickly grasp and manoeuvre my way around its environment. And the way I look at Flowdesk, which is why I jumped on it without actually giving it that much thought because, like I said, the look and feel of it.

44:19It just had something sort of like homely and simple to it. So, hence the reason why I just said, okay, you know what, I'm just going to go for it. So, yes, I took on the unlimited as well, you know. So, yeah. Thank you. Thank you very much. You're welcome to Olu and welcome to Flowdesk. And I'm glad that you're enjoying it. I'll definitely let them know and share it with them because we normally also meet the founders.

44:51We also meet the team. We have a Slack group as well that we connect. So, it's very, very active. So, I'll definitely make sure that I make that connection and let them know. Thank you for that because these are things I don't know, you know. That's why I get to learn from you and just hear and get to know what's happening and what's out there and what's really, really going on. I can only imagine what's going on in Africa, what's going on in parts of the world, in West Africa, South Africa, North Africa, East Africa. So, what are they using?

45:21I don't know all of that. I may know some, but it's very important to know these things so that you're able to now know what people are getting used to, what they are learning, what they are building, and how they are spending their time. Because a lot of people spend emails and send out emails and just imagine if the email platform you're using is what is actually hurting your conversions. Not that the platform is wrong, but the technical build in itself is not to the point where it can be at a comparative advantage. So, that's where you actually, you know, have to compare and ask yourself, where are we looking at this from the long-term perspective?

45:56And what are we really setting ourselves for when we look at the top, top, top, top results? I did some studies and I wanted to share this with you guys too because I love to do research. So, the more I talk about something, please do your research too. Tolu says you can be their world rep. Amen. I actually believe that. That would be a big one. I really believe that. Appreciate you, Tolu. I put a link in the chat for you all to check out and it's from Motor Intelligence and they did a study between 2020 through 2031, right?

46:32Right now we're in 2026 and the market size is 13.72 billion. And according to Forbes, six days ago, they made some stats which were keyed in. And I'm sure this was an update that they did on their page, but from 2024, they had some marketing stats that said there were about 4.48 billion email users worldwide, which technically means that that's over half of the world population if we're about 8.2 billion today. So, if we're looking at the market size in 2026 at 13.72 billion and the market size by 2031 at 22.93 billion, the growth rate is about 10.82% and their fastest growing market is, or rather within email marketing in large spends or in large capacity when I look at the macro is Asia Pacific.

47:28And then the largest market is in North America, then market concentration is medium and the major players are MailChimp, Constant Contact, which are the two platforms I mentioned earlier, then the Salesforce, there is ActiveCampaign and there's Klaviyo. Flodesk needs to be on this list too, because they're businesses that would really benefit from Flodesk and they even have up to 25,000 subscribers now because they've put caps on different levels. And if you have up to 25,000 subscribers, you can pay a certain amount, which honestly isn't a really bad deal at all, because when you look at what you're paying unlimited to other platforms, it could actually be interestingly higher than what it would cost you on the longer side.

48:13So right now I'm looking at their site. Yeah. They still kept that $19 a month. So $19 a month for up to a thousand subscribers. And then if you now increase that to, let's say 25,000 subscribers, you're paying about $149 a month compared to what you'd be paying on other platforms. So if you look at where it goes up to, you now ask yourself, what are you really getting into? What are you paying for? For me, since I've been there since I get unlimited, right? And if there's a way I can find, I don't know, it would be so dope if, I don't know if it happens.

48:48If it does, I'll check for sure. Because imagine if you're unlimited and then you grandfather somebody in because they've come through from you and they have unlimited on their accounts. Like the way totally you have unlimited on your account. So you don't have a maximum number of subscribers. You have unlimited. It's like a faucet. It just keeps going. So doing that is allowing you to be at liberty, to be able to send emails at a large capacity. You can have up to 10 million subscribers and you'll still be paying $19 a month or $64 a month or less than $300 a year.

49:19That's not going to change. So when you think about that type of scaling through 2031 with the market size and the market share we have today, it's a whole different ballgame. So when you start thinking about emails, how people say that for every dollar you spend, you get $40 back with email marketing. It's true because the people who are on your email list, especially if the people who are on your email list have email domains where you can actually see their websites. So if it's like for me, it's favor, F-A-V-O-U-R at playinc.online, P-L-A-Y-I-N-C.online. That is the link. That is the domain. So it may be your name at yourdomain.com.

50:02So when you have that and somebody has signed up with their domain on your connections or your listing, that's a good thing because now you can actually see their website and you can actually get to interact with them. Get to know their LinkedIn platform, get to know the people. It's no longer guesswork because now you're actually connecting with real people who have real businesses and who have active workspaces because you're paying for those workspaces. Whether it's Outlook mail, Yahoo mail, Apple mail, Google mail, you're paying for some type of mailbox.

50:36So that's how you're able to know that you're actually sending emails because imagine if all those contacts are not paying their workspace or using their mailbox actively and you're sending out emails. Yes, they look good on paper, but they're being bounced, either soft bounce or hard bounce because you don't even know what's going on on their side. And you can't control that either. So just imagine the quality control you have to keep doing on a consistent basis. So it's really, really important to think about that. Tolu, what are your thoughts, too?

51:12Hi, sorry, I was away for a bit. I didn't quite catch that. Oh, no, I was just thinking, like, what are your thoughts on that when you look at the differences in those varieties, like what happens, especially in the industry today now? And then looking at the timeline we have from where it is to where we are now. Yeah, you know, as it is, how technology comes and just disrupts everything. Sometimes when you start with something and you get settled with it, and before you know what, you know, something else just comes on and then changes the game forever.

51:49I think that is where we are at the moment, even as it is, with AI coming on strong now, you know, everybody's in a state of confusion, even though, yes, we're still hanging on to what we've always worked with. But there's that lingering thing, that thing, you know, sort of like tugging, tugging at all, saying, hey, you know what, whatever you've been holding on, just hold on to it lightly, you know, because you just never know, you know, what's coming up in the next few months.

52:33Not even years now, in the next few months, you know, so, I mean, I think the thing there is, you know, yes, as I've said that AI is on the scene now and all that, you know, I'm sure there's still stable tools, stable methodologies, stable ways of doing stuff that, at least, for those of us who have been fortunate enough to, like, for instance, I kept myself fortunate to have registered for that Flowdesk unlimited privilege, you know.

53:19And that is, doesn't mean to say that, you know, everybody in the room here can still go on.

53:28But for me, I'm, like, based on everything I've heard today now, it's kind of like just giving me that sort of assurance that, hey, you know what, you're on the right path. Hold on to what you have, you know, learn as much as you can, but keep an open mind, you know, as to what is happening in the future. Yeah. I love that.

53:59That's true. You know, there's so many things that are changing and so many things that are happening that it also is going to play a big role into your discovery online. And when you send out emails and people receive them and people connect with them, they remember. Like, I don't know if you've ever had this experience, you know, just think about this as I'm about to express this or picture this. Imagine you've been sending out emails to people and now you're at a conference and somebody you've been connecting with that may have joined your email list that you didn't know or you are aware of, but you're not sure if they're open.

54:33So, I mean, you see it, but you don't know what's really happening. And then all of a sudden they talk to you and they mention something you said in an email two years ago or two months ago. And now you're at a conference talking about something else. And now it's become a point of reference. It changes the whole dynamic because that person has been getting your emails. Oh, yeah, I've been getting your emails and I like your emails. And when people say that, that's a good thing because people unsubscribe from emails fast. It's like when you skip the button on YouTube to skip ad.

55:04That's how fast it is. He's laughing. It's a fact because you think about it and you ask yourself, how much time am I going to spend receiving the same emails that I have to keep deleting every time it keeps coming in? So the breaking point is where you have to break away from it. And Tolu is feeling bad about it. So why do you have a sad face about the subscribe? No, it's just that, you know, just what you said now, I'm like, wow, really?

55:36You know, because for someone like me, it's not like I get myself off email lists easily. I still sort of like give people that sort of like benefit of the doubt that, OK, let's see what they're posting and everything. So I think for me, really, my rule is I'll give you up to like 10 chances. If you're not making sense to me, then I'm going to cut you off. So just hearing that, you know, what you said now, how people, the rates of which people get off email list, I'm like, whoa, you know, that is alarming.

56:20Yeah, it's a serious deal. It's a very serious problem, especially if your unsubscribe rate starts to get above a certain threshold. It starts to get bad because your unsubscribe rate, as far as a lifetime, should range anywhere from 0.0 if you really can. Great, great, great. But majorly, majority of the time, it would be from 0.1 to about 0.3. That's your unsubscribe rate. OK. Right. OK.

56:50But, you know, can I ask a question? I mean, knowing you and what you've, I mean, for me, to you, as somebody that is very technical and knowledgeable in this area, have there been times that you've thought of maybe using other tools? Because to get you right, you said Flowdesk is actually the main tool or maybe one of the main tools that you use.

57:29Have you considered others in the market? Yeah, I've considered others in the market and I've seen how they are, how they operate. I used them before I chose Flowdesk. And I also see them from the lens of the clients that we work with, too. So, I can see it everywhere. Today, I'm on GoHeadLevel. Tomorrow, I'm on Klaviyo. The next week, I'm on KIT. Before you know it, I'm in Aweber. So, I see all of them through the lens of the clients that we work with.

58:00And all of them don't have to switch. But if they feel like it's costing and it's something that they need to switch up, then it will change. We have a client that switched last June. She was using KIT. It used to be called ConvertKit. And she was using KIT and she was getting on average anywhere from 0.2 to maybe even 1%, 2%, you know, click rates. And open rates were anywhere from like, you know, 5%, 10%. It was just like, you know, just trying to make it happen.

58:35And we moved her over to Flowdesk. And now she's on averaging about 20% plus in our open rates. And she's averaging about 5% plus on click rates. So, when you now see the difference, and it's the same email, it's the same people, different platform. So, you tell me, was the problem the copy? Was the problem the message? No, it was the technical setup. So, I've seen it from other clients' viewpoints. And I see how they have terrible, terrible, terrible, terrible open rates.

59:09Terrible click rates, click-through rates. And I'm like, this is not good. Because you're spending so much money and you're not getting the same attention that you're paying for. And you're not paying attention to the technical setup either. So, it's like a whole miss. And it's not a good feeling at all. So, I've seen that happen. And it's something that I've definitely wanted to, you know, ensure it's not done or it's not overlooked. But I have seen the platform from other people's lenses. And I see what it does. Like, even when we go high level, we've seen how it creates. There's so much that we have to do to make sure that we have to restructure it.

59:43Because they're going to give you a code. And you may not know how to put that code on the website. And even if you put it on the website, it may not be operating the way it's supposed to. And then we have to, it's a lot. So, when you think about all the structures in place, you kind of have to do more. But with Flowdesk, you get raw files. You get dynamic files. You get, it's easy to workflow through. And at the same time, you're able to save your favorites. We did that for a client. And she's literally, after she went through the university for Flowdesk, now she's just doing her own thing.

1:00:14And she's loving it. She's creating emails. And it's happening. So, if you really want to learn it, if you really want to do it, this information is out there for you. It's for free. It's out there. But when it comes to implementation and strategy and implementation into what you want to get out of the results you're looking for, that's a whole different conversation. So, yeah, it's definitely information that you can apply. Definitely. So, Tolu, that's your question. Yeah, I've seen the other platforms. Even on Wix, I've sent emails through Wix. Even through Shopify, you have to download an app to send emails within Shopify if you have to use Shopify at all.

1:00:48Squarespace has their own. I've seen them all. So, when I look at all the setups, it's just depending on what you really want to see out of what you're getting to.

1:00:58Great question. What's up, Dr. Fashion? Glad to have you here. Hey, hope you're doing well. Happy Thursday.

1:01:12What's your vibe? Are you the person who's sending emails once, twice? You know, go Fashion Nova mode? Or just chill? Right. Oh, my gosh. Fashion Nova. I think I blocked them. They do it a little too much. They email you and they text you crazy. Like, they text me before I came on here. That's a little too much for me. You texting me more than my friends. But I'm really big on email. That's a major thing. That's something that's part of my business and my brand. And whether it's for my YouTube channel or for my company, Creator Life, it's my way of not fighting the algorithm.

1:01:50If you get what I'm saying, oftentimes we want to be seen and heard on social media. But then we get mad when people don't see our stuff. It's really a pay-to-play at this point. So having that email list where people took the time to opt in and they're not distracted by other content being recommended, all they see is my stuff. So I have a very high open rate. I make sure that I'm providing value first. And then if they want to support me and purchase something, then they can. But one thing I look at besides the open rate is the revenue for each email that I send out.

1:02:26And I'm able to share those numbers with brands and do some brand deals, too.

1:02:32That part. That part. Because your email subscribers are actively paying attention to things that you say, you do, you subscribe to, you recommend, you connect. And even days even awake and even build your email list and do email lists building that allows you to even build within your community. It's really, really good. And that way people get to connect with you. And when they hear you and connect with your emails, they actually love to hear from you. And that way you know that, OK, this thing is actually working.

1:03:03It's actually making sense. Totally. I really, really appreciate you for mentioning that, too. Like now we're in May 7th. Today's May 7th. And I sent an email. If I look at the last 30 days, I sent an email April 4th, April 19th, April 27th. Those are the three times I sent an email. And April 27th was when? That was last week. Last week, Monday. And when I look at my email list, I've not sent an email.

1:03:34So if I look at the last activity in the last seven days, which is after I sent an email. Let me see the number. It's pulling up right now because we have about close to 10,000 emails. So it's loading. Give it some time. So when I look at the long-term visibility active-wise, I normally see that there's activity going on on the platform. And I'm like, huh, this is very interesting.

1:04:05How many people are checking in? How many people are active? And if they're active, what is the activity like? Are they connecting? Are they doing less? Are they doing more? What are the results looking like? And that's also going to play a big role into your connection. So like right now, I see in the last 24 hours, it said, okay, it's switched again. So in the last 24 hours, 19. So there were about 19 people who have connected. I've not sent an email since last week. And 19 people have been on the email in the last 24 hours.

1:04:40And now in the last seven days, 146. So, and the last person was today. What time is it? 5.31 p.m. Central. And the last person was 12.01 p.m. Central. So that was about five hours ago, five and a half hours ago. And they still, and this is somebody who has opted into the email list this morning because the person opted in from finding it on the website and finding it on Google. And they now subscribed because I don't know the person. So there are a lot of people I don't know.

1:05:11If you know more people in your email list than people you don't know, that's a problem. That's a problem. So you want to have more people that you don't know in your email list and people that you know. We'd love to hear your thoughts on this, Dr. Fashion or Tulu. Anyone can go. We'd love to hear your thoughts both.

1:05:32I'm multitasking. But I heard you saying something along the lines of knowing more people on the email list than you know in person. Repeat that. So would you rather have more people you know on your email list than people you don't know or the other way around?

1:05:51Oh my gosh. My head hurt when you said that. I don't know why.

1:06:00I mean, I don't care. I mean, for me, the email list is not personal. You know, I don't know majority of the people on my email list, but they know me, right? So I think for me, I care to get to know the people that support me. But for the most part, everybody can't be my friend. So I don't know if that answered your question. But do you know everybody personally on your email list? No way. I think that's insane. You know, because some people just come across you maybe through a Google search and they're

1:06:35a stranger. And sometimes it takes people years to approach, not years, but they'll take a moment to approach me because they're a fan of my work, but they don't know if I'm going to read their messages or anything like that. So they like to keep in touch with the things that I do through the email list. But, yeah, I think I answered your question. Oh, you did.

1:07:01Yeah, I think it really depends on the quality, you know, of, when I say quality, as in how engaged, how interested they are into what you're doing. So, yes, I would rather have more people that I don't know on my email list than the ones I know who are not really doing anything on my list, you know. So, but the reason why I said I would rather have more people is that at least, you know,

1:07:36I'm getting that visibility, I'm getting to show other people who are not familiar with my work, you know, getting them to know about me. And, you know, the thing there, right, this day's attention is the currency.

1:07:55And the thing there is when you offer something of value, you know, your work is curious, you find that people that don't know you tend to get converted, not all the time, but most of the time, they get converted, they get to be your advocate, as in they spread the word, they go all around saying, hey, have you seen this and all that, you know, and yeah, so which

1:08:27is, which will be good for me, beneficial for my business, you know. So, yeah, to your question, I think I would rather have more people who don't know me on my list than the ones I'm familiar with.

1:08:43Thank you, Tolu. Thank you, Tolu. Thank you, Brittany. This is so good because it's very important, super important to know this. It's just because when you have activity like this, imagine it's happening 24-7 in your email list and people are literally on your list, which means they're in their inbox. So, it means that if they are on your list and they are checking you out now, it means

1:09:13that they are opening an email that you sent before now. And that's what's keeping them coming back. That's what's allowing them to understand, okay, there's something I read, I want to go read it again. So, when you start looking at that, you're like, oh, this is what it means. This is where people are. And then you start creating segments. It changes everything because now the more people get to see you, the more people they are able to connect. And then when you look at their websites, you're able to now see, okay, this is the kind of people that are listening or reading or connecting with me.

1:09:45Now, imagine if you even go deeper and then you ask AI to tell you, what is my client avatar? Literally, ask AI, use your CSV file and ask AI, what is my customer avatar looking like? What are the kind of companies that I hear on my email list? I have so much. I don't know how to split them. When you do that, you get to know who they are and you get to know exactly what they need. Then you start attributing and creating content for them. It's not guesswork, but when you're able to have those little clues, it now allows you

1:10:16to become more specific in how to help them so that you don't get more unsubscribes or more spammy content or more blocks. You know, you don't want that. So, the goal is to show up and give people emails because the emails are quality. And like you said, Tulu, as well with quality, when you give somebody that quality and they come back and they're actually reading your email, they'll be happy that they're opening your email because they're able to see it. And consistently that opens and people get in.

1:10:46They're like, oh, wow, this is actually happening. Okay, they're connecting. The next minute, you know, they're reading an email that you sent months ago, years ago, and they're opening it. They may never know you or get to meet you, but they know about you because they receive emails from you. So, it's a good way to show that you're connecting with people. And you'll also be surprised, too, that the time somebody sends you an email to do a collaboration or to do some type of business, because now you have more visibility on platforms like

1:11:16Flowdesk, you're able to now gain more average competition at a higher capacity because now you're able to even do more for people with less. You're not spending more money. You're not having overhead costs. You're not spending too much. You're actually sending the right emails. It's connecting with the right people. And you also understand the right analytics. That's a big deal. With Flowdesk, when you go to the analytics section, they have subscribers, emails, forms,

1:11:48workflows, checkouts. So, imagine if you had a form. That form will tell you, since you first set up a form, it will tell you your life metrics or your lifetime form metrics. So, when you're able to see that, it will tell you your opt-ins. It tells you your conversion rate. It tells you how people have subscribed, whether they subscribe through opt-ins, whether they were actually manual subscribes, whether you're able to bring them in through different lead systems. It shows you all these things. And then, on top of that, when it comes to your emails, which I want to share with you,

1:12:23it will tell you your emails sent, the number of emails you've sent. It will tell you your total email volume, right? And that's a huge number that when you see, you'll get to know that it depends on how many emails you've sent based on the number of activity of the people that have actually subscribed to you on a consistent basis. So, if somebody sends you an email 20 times, then that 20 times times 20 is now where you see 400, right? Because now you're compounding it and it's building. So, when somebody is clicking and they're clicking on that consistently, that's going

1:12:57to keep growing.