Pinterest Marketing for Businesses (2026 Masterclass)

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Google Search Engine

1:33Google is one of the search engines that you should be on. And most importantly, be there for a long time. But at the same time, you have to create content that's going to allow your brand to be seen by Google, for example. So these are the very major things that we need to consider as business owners to know where are we showing up online? Who are we showing up for? And if we're showing up consistently, how are we able to do that without fail?

2:05So the question of the day is, do you have a brand? And if you do, the second part of the question is, does Google know about your brand? Does Google know your brand? And there are ways you can tell because easily, I'll even give you this right off the bat. The first thing you want to do is to create a website that can be seen and that can also be heard, can be remembered, can also be typed, right?

2:38And you want your content to also be seen and connected back to the source. So if you're creating content, you're not just creating content because you have information. It's because you have value that you want to exchange.

Welcome to the Discussion

2:51Welcome, Robin. Welcome, David. David, thank you for being here as well. This is a very important discussion that I wanted us to have today just because there are so many things that we know about, but we also don't know if Google knows about us or Google even trusts us with information to begin with. And I felt like it would be good for us to talk about this today, but also do it in a way that will be really quick. And then, you know, hear from you too, whether you're able to add this to your question, your bucket list, but also more importantly, how can you turn this around for the better?

The Question of the Day

3:31So the question of the day is, do you have a brand? And the reason why this question is very important is because when you have a brand, you have a name. When you have a name, you technically have a domain and your domain would be your website URL. We've talked about uniform resource locators before in the previous episode. And when I mentioned this on the We Don't Play podcast show, I specifically mentioned about having your URL as your destination key, because that's how people are able to find you.

Domain Names and Branding

4:04Like, for example, with you, David, you have dovid.com. So that's D-O-V-I-D.com. That is your brand. That is what people would know you for. And I think it's DNF or dnfund.com. That's what I'm seeing on your website, on your profile. So when I'm seeing that for me, I don't know which one is which, but if you've connected the right one to Google, then Google is able to now know where that comes from. So I'll just give you an example for you, David.

4:35So I'm going to go to Google right now, and I'm going to type in site, S-I-T-E, and then I'm going to do D-O-V-I-D.com. Let me see. So now when I look at this, I don't know if the website is active or if it's available.

Checking Domain Health

4:53We'd love to hear from you. But when I just did that on Google, I thought it literally is giving me somebody who is literally trying to fish for water or fish for a fish. In a pond. So that's what I'm getting. And that usually happens when Google does not know your brand. So we'd love to hear from you, David. Good morning. I was going through my WhatsApp messages, and I don't know what I may have touched, but usually it doesn't happen.

5:34It opened up this clubhouse room, and I said, who the hell is talking? And then I realized that when my phone was updating, I just turned it on this morning, and I probably touched and opened your room. So when I started to listen to you, I had a question. Is this a pre-recorded message? Because there are many rooms that the moderator comes in, but he puts a recording for an hour.

6:05And then at the end, he shows up and says, is there any question? And then you start talking and looking at my profile. So I say, wow, this is great. At least this is not recorded. You are live.

David's Introduction

6:19So David is my name. And many years ago, I was extremely lucky to get this domain. I am in a whole different business in regards to my day-to-day. I sell equipment to utilities, to electric companies in a number of countries. So I use Dovid really as a private email and the profile here on house.

6:55And I use it for a few other things. No, I don't have a live website on that domain. And DN Fund is up. We manage a private domain fund. We own almost 5,000 domains. Even that I bought my first domain in the year 2000 for my business. I came to the domain business in 2010.

7:27And I have been very active in the domain industry. I have been to most of the trade shows, names card. My first one was domain traffic or traffic, which happened at Fort Lauderdale, 2010, 11, and 12. And I know everything about what you're talking about.

7:57Not everything in a way of being humble. What I mean is, if you really want to be out there in the world and be recognized and have a working business, you must have your brand, and if you have a high quality premium domain, even better. So, aside of my regular business, we manage almost 5,000 domains. High quality domains, top domains. I have sold many domains for six figures, five figures.

8:33We don't sell domains under $5,000. We don't carry domains that would sell below $5,000. And I'm willing to be here in your room and listen to you.

8:47Great to be here with you.

Following the Conversation

8:49And I'm going to start following you. It's my first time I hear you, but I'm very interested. And good luck. Thanks for doing what you do.

8:58Thanks for being here. You mentioned that you send emails with Dovid.com. Yes, but that's a private. When I am somewhere and I want somebody to be in contact with me, so I tell him, send me an email with your contacts at Dovid.com. And that's very easy to remember.

9:32If I would have to say, Dovid, Roth, 719, Ed, whatever, people forget about it. So, I'll tell you what happened. There was a rabbi who registered Dovid.com. Dovid, in the way with an O, is a pronunciation of David in Hebrew. And there are many Dovids around the world. So, this rabbi started in 1991 or 92.

10:10And he was very active in internet. And he had Dovid.com. Very sadly, many, many years later, he was going to Chicago to a huge convention and it was snowing. And another car hit him in the road. And there was an accident and he passed away. I believe he had his domain registered,

10:41renewed for another three years when he passed away. So, his domain was in his account for another three years. After three years that the domain was not renewed and probably his wife didn't have the access to the domain or there was no interest on keeping the domain. So, the domain dropped and it went to auction. And I was able to buy it on that auction. So, that's how I have it.

11:12Because you wouldn't be able to have a domain like that other than if you bought it. Because those domains, single word names, were registered before 2000. Many after 2000 right there. But single names are very, very valuable. They can go for hundreds of thousands or even almost a million dollars or more. Because single names can be a fantastic brand

11:46for clothing, fashion, or any other things. So, it was great for me. It was unbelievable to be able to buy Dubit.com. I have had a few offers to buy it, but I haven't sold it.

12:02Thank you for that feedback. You know, the reason why I was asking the question, especially on the emails, is to also know if you send out emails or receive emails. Sometimes it can go to the spam. Sometimes it might go to places on the inbox or within the inbox that may not be the best or the safest. So, when I did a search using nslookup.io and it's a free option that you can always check out and see what it looks like,

12:34I checked your domain health and I see you have a 3 out of 10 because the risk assessment level is high. Because I don't see any DKIM, which stands for Domain Keys Identified Mail and DMARC, which stands for Domain-Based Message Authentication, Reporting, and Confirmance. And your SPF, which is your Sender Policy Framework, is green, the DMARC is red, and the DKIM is null or void or it's non-existent.

13:08So, why I asked was because of that reason to make sure that you also are aware if you're not. What was the website you checked this on? nslookup.io. I'll put it in the chat.

13:25Well, thank you very much, my friend. What do you do? What do you do actually as your work? Are you involved in SEO and websites? So, what do you do? Great question. Thank you. So, I run an agency, a media.

13:51And also able to be visible through the search engines across both traditional and AI, artificial intelligence engines. So, things to do with chatbots, chat GPT, perplexity, cloud bot or cloud code, all the way through Microsoft and Google. The goal is to build out your website. We either build your website, we audit it or scale it, and then we identify problems that technically would be needed to solve the site's portfolio and also your domain authority so that you can also grow across the web.

14:22And we usually use podcasts, Pinterest, or any other form to also enhance your website. So, basically, it's to make sure that you have a website that is strong, that is authenticated, and also that is scalable.

14:36Right. And your website is playinc.com. Correct.

14:42Well, you can bring up to the room. Let me see if he's still here. He's very knowledgeable. He is in the domain industry group. He's a friend of mine. And you have him here listening downstairs. If he can come up. Donnie Monzon. Donnie Monzon is a great person and very knowledgeable and a good friend of mine. Donnie is great. Donnie Monzon in the domain industry and development also.

15:12Donnie Monzon. Donnie Monzon before. Great guy. What's up, Donnie? How are you, man? Welcome. Hello, how's it going? How are you? Everybody.

15:28Faber, how's it going? Can you hear me? I'll do well. Thank you. Thanks for having this room. Every time that I can catch your sessions, I'll hang out here and listen. Hello, David.

15:45Hi, my friend. How are you? Nice to hear you. Nice to hear your voice, too. It's been a while.

15:53I did it actually for 10 days. Two weeks ago, I only was going to WhatsApp with my kids and a few people that I need to, but somebody, I was listening to somebody and he said, you're going to feel the difference and I detoxed from news, from websites. Only my basic stuff that I needed to do, everything else, I stopped for exactly 11 days.

16:27You have no idea how I was feeling. I'm still coming out of that from a week and a half ago. My wife was in Miami visiting her grandpa her mother and I used that time to try to do that and I think I will be doing it two, three times a year. Detoxing from electronics for 10 days. Your mind, it's more sharp,

16:57more clear. It was really unbelievable. I never thought that that would really be like that. so I had to be going in into Clubhouse for some time and it was really, really good. Anyone who wants to try it, it's unbelievable. I did that when my phone broke and I just didn't have a phone for like three days and I felt useless, I felt like I needed to do something everywhere that I went.

17:29I would look for my phone subconsciously and then remind myself that I don't have a phone, a working phone. You can see by feeling what you were feeling how taken over our life is by our freaking phone. That's the biggest challenge in this generation because people can turn on and monitor their phone

17:59and see how many hours a day they are watching their phone and it's mind-boggling. It is beyond imagination that we can't leave those freaking phones and I have seen people that have that have an alarm, they have they don't have their phone in vibration and even that they are not getting any alarm or any message or anything. They just keep taking the phone and looking to see if somebody wrote to them

18:30when nobody has written to them. So and I'll finish with this like six, seven years ago we went into a restaurant and we came in and there was a couple in a table close next to us and since we arrived we saw them that each one was on their phone and they ordered the phone the food came and they still

19:00were on their phone while they were eating and they were there like for 35, 40 minutes then they left. We never heard them speak to each other not even a single word when they finished eating it seems both of them knew that they didn't want dessert the man asked for the bill he paid and after he paid he said let's go and they left

19:31they never spoke to each other so I have no idea why they went out to dinner but maybe that's their way of life and they're probably divorced without knowing it but these freaking phones are draining people's lives It's a big deal it's definitely a big deal thank you so much David and Danny for being here Nick says or they are

20:02probably happy and still married I mean that's not my place I don't know but I'm going to interrupt you yes they are married but they are first married to their phone and then married to themselves but the main marriage is with their phones worse I don't know if Nick was thinking the same thing too and Jasmine is laughing so yeah you just never know this phone thing it can be a lot and I mean we're on Clubhouse

20:33you can use your app you can use your web desktop but at the end of the day when we think about our phones and what we use and where we use

Google Search and Branding

20:40them most times it's on the internet right when you have wifi connected or your mobile network connected that's where you get to see the most feedback and you know we're talking about branding and Google knowing about your brand and most times we say or we think that Google does when Google doesn't or has no clue of what you do because of those things and how I want you to also check this out because I don't want to just talk about this room and leave it as is there is a website called learning

21:10dot google dot com and if you just Google something and you say Google learn about you will find it I'll give you guys a link in the chat and I'll also say it out loud that is learning dot google dot com slash experiments slash learn dash about slash sign up when you sign up and you connect to this website right and it's an experiment because right now it's still in the labs what you can do here is when you click on this and you sign up

21:41ask Google to tell you about your brand say tell me about this business tell me about the name of this business tell me about the name of this person and it will tell you exactly what it has in this database and if you realize that you're not getting anything concrete or anything that is solidified or even robust then that means you may have light

22:07across the web pages within your domain so one thing to also look out for if you don't want to use this experiment another experiment you can use thank you Jasmine is you go to Google and then in Google where the search bar is the search box you now type in their site S-I-T-E full colon not a semicolon a full colon and then with no spaces put your domain and then hit enter if you don't see

22:37another way of telling you that Google does not know about your brand if Google knows about your brand then you should see pages on your site you see your home page your about page your product page your blogs your contacts your privacy policy whatever policy pages you have they should be showing up on Google because they are indexed to Google now if they're indexed to Google then you also want to check if you indexed to Microsoft right these are free tools everybody can use that's why Google made it free but the thing about being free

23:07is that the problem now gets in when you start realizing you start getting pages that are not indexed or you start losing traffic or you start having content decay or your robots are not firing correctly or you don't have the right associations or your site maps might be configured incorrectly those are where the things can start to come up but these two ways to know if Google knows about your brand or does Google know your brand at all is by using the learn about or using the traditional way of going to site colon domain dot com

23:37or example dot com to get your results David or Danny have you tried that before or heard that

23:50environment when a company puts their website and they are active selling products and they start paying Google for traffic the world changes because now they're getting money from you and now they go in and they take care about a lot of things for you to show up because they want to keep you not

24:21only connected but they want you to grow and give them more money now I'm not saying that you go to Google and you pay them 50 bucks and things are going to change but if you're an active business that is growing and you're using Google products then things change for example I use many gmails but for example the domain that we use for

24:51all the domains is a Google business services a Google business email sorry so I realized that when we email people who inquire in our domains using that domain and using that email none of those emails go to spam because Google knows who you are you're paying them every month

25:22for that email and I may have a Gmail which is free already for 20 years and sometimes depending of who we are emailing them that goes to spam or or whatever most of them don't but if you use a paid email business email with them then many of the things are green light the

25:53other thing that I wanted to tell you was yes that right now on the Google search bar because everything is using AI when I get inquiries on domains I have a prompt which I ask which of the companies worldwide would be able to use this domain or

26:24have a brand with this keyword or similar you have no idea what happens first of all because when I do the inquiry I don't want him to give me the companies in Panama where I live or the US I am getting inquiries on domains all over the world so right away it gives me 5 8 10 20 companies who use those keywords

26:55or would benefit from these domains and that's the great benefit when you are going to buy a domain for resale you want to know that you have more than one or two future customers you don't want to buy a domain that you can just sell to one company obviously you have to check if there are trademarks and many other things but the AI bar right now when you give them a couple

27:25of prompts things it you can ask questions and also you can ask them questions in regards to the domain or an email how is it standing out there and the AI will give you tremendous answers with a lot of deafness so just wanted to tell you that thank you David yeah there's a lot of things to configure online

27:56especially when you look at your content and you see where it's stemming from because even if you're being cited on an AI source or you're being mentioned within an AI filter it's coming from a source itself and that source has a resource so when you now look at it from the perspective of your website being the cornerstone of your information then that's where you want to invest a lot of information about your business about yourself so when you're now connected to these platforms or

28:26you're sending emails you're not being looked at as spam or someone that is fake or someone that's not branded well because like you mentioned even Nick said it too with Google Workspace you can connect your account to Workspace and all these things but if you start sending out emails and you've not made some compliance procedures to make sure that your website and your content is in alignment that's where your DNS comes to play you know how all

28:57of us you know all human beings we all have a DNA right I always say that every website or every domain has a DNS like a DNA that DNS is your domain name system or your domain name server when those servers are malfunctioning or when there's a problem it's going to affect your site let's say your name server is pointing in the wrong direction or you don't have the right mail exchange records or MX records those things can hurt your site when you connect your website to Google Search Console you connect it through a C name

29:28which is a canonical name or TXT right

29:40is looking through those source files first so it's so important to look into those things as well so thank you David for that Bridget thanks for being here

Importance of SEO

29:48happy Friday we can't hear you or was it just me can you hear me I have these horrible air pods on they're horrible but happy Friday it's so unrelated to this but it kind of is with branding when you talked about air pods the wired headphones

30:19or the wired ear phones are coming back to the market even more than the air pods because people are starting to use the air pods less and use wired headphones more I use wired headphones I don't know God knows how many times I've lost my AirPods so I don't even use them and on top of that it's not good for your brain or for you know people use it as fashion putting one on their ear and walking around with no music on and hurting their brain cells hurting their ears and it's damaging because when you look at the electromagnetic waves

30:49that are going through that it's way higher than what you have with the wired headphones so I know

31:04charging it so I'm glad that you mentioned the AirPods today I wanted to ask you about branding and Google if you have ever gotten to see what Google knows about your business or your brand in general showing you lately yes so I had the opportunity to work in New York City my daytime job I was working at a marketing

31:34firm doing competitive research for financial brands and my nighttime job I was club promoter so the combination of those two jobs led me to almost I wouldn't say without knowing I definitely knew what

32:04I was doing but I didn't know that I was developing my personal brand the later on I I established a business and I had a business but people knew me by my name instead of by my business name DM digital so I kind of just went with that I was

32:36not a very dedicated SEO driven person although I knew the value of it I steered more into the automation sub niche which was back in 2018 when we were automating chat on messenger

33:07so that led me to eventually up to today I never worried too much about Google because my clients didn't come from the internet for the most part they came from