Pinterest Marketing vs Content Marketing: Your 2026 Visual Search Strategy

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Introduction

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Pinterest Marketing

1:39Pinterest marketing and content marketing combined.

1:46This is a combined connection. And I'm glad to be here with each and every one of you. Thank you so much for spending the time with me. I'm looking forward to us having a really good conversation today about Pinterest. Content marketing. This is one of the things that everybody loves to do, but sometimes we feel overwhelmed or underwhelmed when we don't know what we have to do first. So I felt like it would be good for us to discuss and talk about this.

Guest Introductions

2:17What's up, Leticia? Thank you for being here. Apostle Mo. Thank you for being here. Aaron Ramyar. Thank you for being here. Shari and John. Appreciate you guys for being here too. I have always been talking about Pinterest and reason why I bring Pinterest to Pinterest conversations or Pinterest business or Pinterest trends is because a lot of people are not thinking about Pinterest the way they should when they actually should be using Pinterest as the first

2:48form of testing, evaluation, branding, checking, evaluating.

Pinterest Benefits

2:54These are things that if you do very early, then you would be able to see further and actually do more with less content and actually have more time because you have a longer lifespan. I'm not sure if you're aware of this, but the lifespan of let me start off with Instagram, the lifespan of a post on Instagram, you posted something

3:30today on Instagram for the first time, or you posted something today because you're always posting that post usually has an average of anywhere between 19 hours to 72 hours. So we're talking, you've spent time on Adobe or Canva or AI images, or you actually took a picture, you did something and now you're posting it out and you spent in there from

4:00one minute to maybe 60 minutes and you'll spend time to get this one thing out. Now, when you take it out there and you post it on Instagram, it gets seen by people, right? It's supposed to get seen by people, but when it gets seen by people, what did the people do next?

Instagram Comparison

4:20That's really the next question that we should be thinking about because there's a platform for everyone, right? So why do I keep hammering down Pinterest? One, I have a podcast. My podcast is called We Don't Play. If you click the link above, please subscribe to the podcast show, listen to on your favorite podcast player. We Don't Play is across 160 nations and we have over 679 episodes and I've been doing this for seven years. And then this is going to be the seventh year this August. And one of the topics that I've been screaming at my community has been screaming for Pinterest,

4:50Pinterest, Pinterest. So I'm like, okay, you know what? We're going to have a Pinterest summer. That's what we're going to do. We're going to have a Pinterest summer.

5:02Because Pinterest is one place that if you position yourself as a business, you will never lose because you'll always understand what your audience needs before you even give them what they're asking for. So Pinterest is a place of interest. When you drop the P, it's interest. Pinterest yesterday. And we always meet every two weeks and sometimes once in a week. Hey, Rocky. Welcome to this space.

5:33Thanks for being here. We have calls and we discuss details about the clients we work with and what they need, budget, copy, everything end to end. So when we are doing content marketing on Pinterest, our business on Pinterest is not just to be there because we have a business, our business being on Pinterest is to actually visually impact the audience

6:09that is acting alike to match your search intent.

Content Strategy

6:13So when you look at Pinterest marketing, you look at Pinterest marketing as a place where you can connect to people deeper and also for a longer time because you're not only connecting with them on the platform, you're also connecting with them off the platform. Instagram, you can only connect to people on the platform because you can only create content for the platform. If you want them to go out of the platform, they have to go to your link in bio and click on the link to leave.

6:44And majority of the people who see you don't do that all the time. Yes, they would, but your percentages are lower. Your averages are lower. So thank you for sharing the room, Rocky. Appreciate you. When you have content like this and you're building your content long-term to get more followers, to get more responses, to get more businesses, to get more attention, retention, your goal and your achievement should be measured.

7:15Hey, John. Hey, Murphy. Should be measured by how much intentionality that goes behind the content. Because when you're thinking about Pinterest marketing, your goal for Pinterest marketing is to leave an impression, a lasting impression. And the lasting impression you're getting on Pinterest is attention and retention. I'll say it again. The lasting impression you're getting on Pinterest is attention and retention.

7:46You need to decide how much attention do you want? And you also have to determine how much retention can you maintain? How much retention can you sustain? That sustainability is going to only come from the quality of what you've attracted to with people.

Quality Content

8:01So when we are thinking about creating content and we are building content for the right reasons, for the right people, then we're not only just thinking about ourselves. We're thinking about the people that we share content with. I mentioned that the half-life or the shelf life or the lifespan of an Instagram post is 19 to 72 hours, right? It could be more, it could be less, right? So you can do your research because it always keeps changing. But that's a wide range just to see what kind of base that would be.

8:33On Pinterest, it's also changed too. The half-life, shelf life or the lifespan of a Pinterest pin won. So we're calling apples to apples, right? One to one. So if you have one Instagram post, you have 72 hours at, let's say, minimum. That way it can go up or down. At least you have a threshold. Compare that one to your one pin because you posted this one post on Instagram. Let's say your ratio was 1080 by 1080 pixels.

9:05And then with Pinterest, you might do, let's say, 9 by 16 ratio, right? I'm just giving you different examples. When you now look at those two, it tells you also how people interact with your pin or with your post. So on Instagram, you're getting about 72 hours.

Pinterest Lifespan

9:20On Pinterest, you're getting anywhere between three and a half months to five months. That's a lifespan of a pin. Now, when you compare five months to 72 hours, you can really see there's a big difference between how much you can post. And people say, oh, should I post every day? You don't have to. You can, but you don't have to. If you're posting at least once a week, like you blog once a week and you post on Instagram once a week,

9:52now you have three pins because you have one pin natively. You have one pin from Instagram that was fed into your account. And then you have one pin that comes from your RSS feed off of your website. So now you've posted once, but you have three pin links. So just imagine doing that times three, times five, times 10, times 50, times 100. That compound interest is what is actually compounding in your shelf life value. So it's not just this one post that you're posting that is going to gain traction.

10:25Yes, that's what's going to happen, but that's not the only thing that's going to be seen. So your business should be looked at as a place of, can you use Pinterest to store information and then also use content to validate the information? Knowing that Pinterest has unbranded searches are 96 to 97% that are unbranded. So people are not going there to look for Gucci shoes, belt. They're not going to look for Nike shoes, Adidas shoes.

10:58They're not looking for these things that we look out for. Lululemon or we're looking for Forever 21 or looking for whatever you want to call it, right? You want to put a keyword there because you want to buy from that brand. You want to buy an Apple computer. You want to buy an iPod. Those words that you've heard before, that you've said before, that you've used before, or you've typed before, those words are always queued into your content.

Content Ownership

11:27So the content marketing piece with Pinterest is when you use images, your images need to have the words that your, I can say your search users type. If you use the words that people type, then people will find your content faster when you use Pinterest. I'd love to pass it to you, Rocky or John. I would love to hear your thoughts on the conversation. What have you seen? What are you noticing? And what's going on? Good afternoon.

12:03Rocky, are you available?

12:06Rocky might not be available right now. She's in the middle of something. So yeah, you can go ahead, John. I do. And Faber and I have talked about this many times. I don't do a whole lot of organic posting on Pinterest. Mine is done automatically. If you have a Pinterest business page, you can Google how to do it, how to automatically ingest all of your Instagram content into your Pinterest page. So my Instagram is connected to my Facebook. I post on Facebook.

12:37I schedule it to Instagram and it goes to three places, Facebook, Instagram, and Pinterest. And I'll just give you an idea of the analytics because I happen to be in front of me. I'm not done an ad on Pinterest in a very long time. So just by doing this and not creating any more work, 2,500 plus impressions, engagement, 314,000, I'm sorry, 2.5 million impressions, 314,000 engagement, and 1,082 saves.

13:11And that's creating zero extra work. So this is a platform that can benefit me and it directs traffic to my site. And it becomes more brand awareness building for my product. And it costs me zero extra effort. Zero. Not one bit. So having said that, and I've posed this question many times, and Faber always responds to, well, if you know you can do this and not do any extra work, why wouldn't you?

13:47A hundred percent. We have to work smart and not hard because if we think and grow rich, we can do exactly that. It's not work and grow rich. It's not do and grow rich. It's think. And I believe when we're able to maximize our thinking capacity on how much time we can save and how much work we can do over time, it will be a great gain for you because you're

14:20able to actually see and notice that you may not even be posting content on a daily basis, but your content is doing its thing and it's building consistently for you. So it just depends on how you want to state that and do that long-term for yourself as you're creating your content for people around you. So don't sleep on Pinterest. And if you haven't used it, then maybe you're not sure of how to use it, then it's good to at least try getting to it and see it for yourself.

14:52And that way you can also decide to analyze what are the things to look out for. And I'm going to go through the section called performance over time. So if you have a Pinterest account, if you go to pinterest.com or go to business.pinterest.com and you set up an account, then you'll start seeing some analytics. On the top left corner, you will see analyze performance, which is going to be in the main menu. And then when you see analytics overview, you can sort it out by, you know, as much date

15:26written as you want. I've gone back at least two years for me right now. So I'm going to split it by different types and I'll share that with you so that we can also look into that and discuss why you need to use performance over time metrics within Pinterest to understand how content marketing and Pinterest marketing align. You can't be guessing things. We have to do them in a structured way. So we'll definitely talk about that. Lastronaut, good to see you. How are you? We'd love to hear your thoughts. What's going down?

15:57Howdy doody. Um, right now I'm working on Lastronaut Coffee. It's in preparation for Rocky, actually, because like I called her bluff. And so that's what I'm working on, something to actually market so we can, I guess, place myself as a test bed. So I've been like 48 hours going. It's pretty crazy. I'm working on the foundation side of my stuff with giving.

16:29So I have this thing where I'm giving out scholarship to legacy people that I used to teach on my platform. Um, I'm kind of reaching out to them and placing certain people who I know, excuse me, that did well in my educational classes. I'm going to invite them. And if they tell me that they don't have the funds or whatever like that, but they were really good students of mine, I'm going to, um, issue scholarship, um, from the reserve funding funding from my foundation and then program all the SEOs.

17:04You know how it goes. I have two courses. Um, I got to look back at when I scheduled them for, because it's not all the way set in stone yet. I'm basically doing a, what do you call that thing? A market survey with my close niche audience to make sure that there, it's a good timing and availability before I go ahead and launch the book. And then, I mean, go ahead and launch the course. And right now I'm working on the book that goes with the course.

17:35So was that a lot?

17:40That, that would not, I wouldn't call it a lot. I would call it well-structured. And if you are following, you would definitely see that, yeah, you definitely have a plan to it. So I'm excited. That's good. That's good to hear. You know, as you're mentioning, you know, course and connections, you know, most people would go to social media, you know, that would be Facebook or Instagram. And I was even talking with a client the other day, and it was very interesting because

18:11most times when people, and this is what the client said that, and I'm paraphrasing that most times when people want to start a business and they think about connecting with people online, they think about social media and go straight to Facebook or Instagram without realizing that there's way more that meets the surface. And most people get stuck there because when they don't see results, they're like, okay, it's not working. Then we just need to keep it going when they've not even touched into email, technical setups.

18:43So it's very interesting to see how businesses are running and what they're considering as priority and what they're not even bothering with when there are a lot of things that change and you wonder, okay, how do we, you know, make these changes? So I'm thinking about it from performance and, you know, looking into Pinterest, looking into marketing, looking into content, how do we combine these attributes and how do we use them, you know, to create more content and more similarities between us?

19:15So I believe that these are the things that will help us as business owners to be more creative, but at the same time, more innovative, not just because we want to use Pinterest, but because we want to be there for ideas and also to build the ideas around us. So I would like to even ask y'all, hey, Celeste, welcome to the room. Hey, Dee, good to see you, Sac Black, Aria, Ibrahim, Kamraj as well.

19:42If you think about Pinterest or if somebody mentions Pinterest or you see Pinterest somewhere, what's the first thought that comes to your mind? I think a whole bunch of thieves that want to look at my creativity. So I didn't want to program my algorithm to Pinterest until I had something to sell that was already trademarked. Interesting. Okay. Anyone else?

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20:41You're listening to this podcast, so I know you've got a curious mind. Here's a helpful fact you might not know yet. Drivers who switch and save with Progressive save over $900 on average. Pop over to Progressive.com, answer some questions, and you'll get a quick quote with discounts that are easy to come by. In fact, 99% of their auto customers earn at least one discount. Visit Progressive.com and see if you can enjoy a little cash back. Progressive Casualty Insurance Company and Affiliates. National average 12-month savings of $946 by new customers surveyed who saved with Progressive

21:14between June 2024 and May 2025. Potential savings will vary. Pictures. Pictures. I know. It's like a blog with pictures. That's what I think about when I think about Pinterest. Okay. Okay. That was one of the things I did. So back in maybe 2020 when I knew I was going to do my company all and go all out, that was actually one of the first things I did. I created my own, I guess, identifier on Pinterest, even though I didn't want to post any content.

21:54I kind of just saved my name on there. And then somebody was telling me that Pinterest was really good because even though they look at pictures, the pictures are able to link to links that then will funnel back into what you have going on. So I, but I was at the part of like Dolly 2 and Mid Journey and making all these pictures and my pictures were dope. And I was like, I don't want nobody to copy my pictures from the internet. So I just wasn't ready yet, but I could see the power of Pinterest.

22:24I don't know if Pinterest is still, you know what I'm saying, hitting like that, but you know, I'm on this journey. So we'll see. And I was actually adding socials to my website right now. And it's crazy because I saw the Pinterest, I saw X and I was like, I don't think I registered this part of my company sub brand on X, but I remember doing it on Facebook and on Instagram. Instagram, but I don't know. I don't remember that part of my company being on Pinterest.

22:56So I got to do homework while I'm on mute. Hi, Apostle.

23:02Hey, how y'all doing? How y'all doing? I'm sorry. I wasn't speaking today, greedy. Well, when I think about Pinterest, I think about DIY projects or arts and crafts. Okay. Huh. Thank you, Apostle. Thank you for being here. I love the answers that we're getting because it also says a lot about what we know the platform for and what we can use it for. And then there's so much more we can actually apply to it, too.

23:34So I love those answers. I know Rocky is, you know, in a place that she's not able to speak. So if you're in class, just let us know when you can speak, but please type in the chat if you can and let us know what you think about with Pinterest. John, if you're available, we'd love to hear from you. Yeah. I think of social media, including Pinterest, in two different ways. One, as the consumer. And that's what I advise people to not think like a consumer.

24:06Think like a publisher. So what I think of Pinterest is it's another platform that involves zero work for me, as I explained earlier, that increases brand awareness. That you pay literally thousands of dollars for. So you can have a brand before you have a product to sell. You can have all that stuff. And Pinterest is a good platform, especially if you work it in a way where you don't have to spend a lot of time there. And then when you are spending time there, it's very specific.

24:40And it's very, what's the word I'm looking for? It's very detail oriented. Otherwise, it's just another platform to build brand awareness. That's the way I look at it as a publisher. I love that, John. You know, you got me thinking too about this when I look at Pinterest as a place to store content that you can go back to years from now and still find accessible. Unlike platforms like, let's say, Instagram or Facebook, where, yeah, you can go back and

25:16download this or that. But you can't be able to even download the content you uploaded, which is crazy. If you think about it last turn out, you were talking about stealing your content because I've done entertainment law. And I know that when you create content posts on Facebook with your personal profile, that is considered as public domain property for Meta or for Facebook.com specifically. Now, when you publish a page or the same content from your business page, your Facebook business page, and you now share it to your personal, that protects your business or your assets from

25:51Facebook having proprietary information access or I can say acquisition for your content. Now, on Pinterest, you can upload and download. If you download something from YouTube, if you have a video from anywhere, if you have even UGC content, user-generated content, or you download content from somewhere else like TikTok and bring it to your Pinterest and you now say, okay, this board is going to be for mood. It's going to be for ideas. It's going to be for sports.

26:23It's going to be for astronauts. It's going to be for cooking and you just have a pile of content that you've literally gotten from everywhere, kind of like collectibles, but you're putting them under one board. Now in that content marketing, you could be gaining traffic from there because you're attracting people that like that type of content like you. And then the reason why you're putting it there is so that people can find your content relevant to what they like already by finding you relevant to their need. So it's not a, what am I going to take, take, take, take, take.

26:55It's what am I going to give, give, give, give. So when it's time for me to receive, I'm receiving it in abundance because I've been able to give people who actually act alike compared to Facebook and Instagram where they're called lookalikes. Would you rather have a lookalike or would you rather have an act alike? Like, if you have a lookalike, I don't want, I didn't want none of them. I'm just being honest. Like, I feel like my stuff has so much swag and it's so sick that like, I don't want to know. Like, no, you don't get nothing unless you come into my world straight up because my stuff

27:31is more than a picture. You don't look at the picture. You're going to see Lance, you're not coffee. You're going to see what goes along with Lance, you're not coffee. Looking at a picture on LinkedIn, I mean, or on Pinterest, you're not going to know what it is. And I just gave you a whole like drip. I gave you an experience. I gave you a swag, you know, I don't want to share my swag with everybody. It's one of those things like I, I send for you because you're dope. I don't want a mass audience or whatever.

28:04And mass audiences don't even mean it converts into sales. Like, I want dope people.

28:14Dope people come from dope structures. And that comes from dope thinking. Because if you're going to create content for people who are going to purchase your product, who are going to find your product valuable, who are going to find it accessible on Google, because you're quite, I wouldn't say, let me even put it this way. You wouldn't be creating content so that it can sit in your trash or sit in your local drive or sit in your cloud drive that is just going to be shared by you only.

28:47So when you're thinking about where to place it, why always call Pinterest one of the best places that you can put your content there? Because there's no other platform I can see or hear that you can claim your property by website on a social media platform. I can call Pinterest a visual search engine because you have to claim your property, which means, and Pinterest actually says this, that the content that you post on your Pinterest business account is 100% yours.

29:21So nobody's stealing your content because you have content that is already secured by you. So that's what Pinterest does. What's the difference between doing that and putting the content on my website and just having like a real estate type of funnel to come into my website? The difference is your website is not known by Google and you don't have as much trust as Pinterest does. If Pinterest has... Yeah. It is known for your favor. We can go head to head right now. Yeah, give me your domain. Let's do it right now.

29:52Let's cut the... Yeah, no. Let's cut the fluff. Give me your domain right now. I'm going to put it on the chat. Let's do it. Let's go. Nah, let's go. I don't have time for this. Let's go. So let's do this. All right, let's do this. All right. Put it in the chat or say it out. I'm typing it right now. Landstronaut.com. L-A-N-D-S-T-R-O-N-A-U-T, bro. What's up? Let's go. And then you guys come see me. Nah, I'm coming. Let's go.

30:24We're going to make it happen right now. Landstronaut.com. All right, boom. So let's check this. So you have a 3.8 domain rating.

30:35And you have 470 backlinks. You have 158 website links. Now, let me go to Pinterest.com because I don't want to talk fluff. I want to just get right to it because we're going to be out of here. Why does Pinterest have to validate me, though? Because you're not on a trust signal that is verified yet. What do you mean I'm not? I got my own trust signal. I'm I got an SSS certificate. You can trust yourself. You can trust yourself. All right, hold on. So Pinterest has Pinterest has a domain rating of 97.

31:09They have 6.1. Who says that? They're still from everybody's shit. No, no. Hold on. Let me actually define this for you. They're trying to be uber of content on the internet. Of course, they're going to get a 97. No, no, no. The reason why they have a 97 is because their domain authority has been sequenced over the years. Like tiktok.com. Do you know when tiktok was purchased as a domain? Hold on. Hold on. Hold on. Hold on. Hold on. Hold on. We're not talking about tech. We're not talking about data. We're talking about domain.

31:40Let's stick to what we're talking about. So when do you know, or if you know, when was tiktok bought as a domain? First of all, for me to get my three and I didn't even sell a product yet for my company and the other people is at 97. I feel good. You feel me? Like, like, like, let's, let's, let's go on this journey. You feel me? Like, let's, let's do this. You feel me? I don't feel like I got to put my stuff on Pinterest because it's dope.

32:18I'm trying to see, like, I went back and I looked at my account. I had a Pinterest account for a landstronaut merch because I was going to put my merch on their pictures and people would see what they like and they go buy it. And I was like, question, you said people, where are they finding you? People know me.

32:43I'm global favorite. What you mean? What you mean? Let's cut to the chase. How do people find you? Like, let's be specific. Like, name a platform, name a channel, name a source. What you mean name a source? There's, like, Air Force, NASA, Space Force. Stop it.

33:04What you mean? Okay, really quick. Hold on. Let me jump in. So, you know what's funny, landstronaut? So, I just met you on Clubhouse maybe like a month ago. And I was, no, that's not it. That's not shade. Listen, while literally today I had looked in your PTRs and I saw your real name. I was like, I was very curious. Like, let me look her up. And listen, sis is legit. Okay. There are news articles. I think I saw an article in Black Enterprise. Listen, sis is legit. Because, you know, I meet a lot of weird people on Clubhouse and they don't be legit. But I'll give it to landstronaut.

33:35She's legit. So, I just wanted to put that in there. Also, I hear what you're saying, landstronaut. Listen, dope sells itself. I get you, right? I don't think any one person has to be on Pinterest per se. Pinterest is just, like, another platform that you can put yourself on to get more reach. Just like every other social media platform. It's not a requirement. It's not a requirement. However, you know, my thing is you never know until you do it, you know.

34:05And I think John mentioned it. I know Favour talks about it a lot. It's kind of a low-level platform where you can just put your stuff on there and, you know, see what happens. Just like TikTok and Snapchat and all the, well, maybe not Snapchat, all the other platforms. So, I just wanted to jump in to say that. But, landstronaut, I do really love what you got going on. You really are dope. I wanted to just put a little stamp on you.

34:28Landstronaut is legit. What's crazy is Favour, Favour that worked on one of my projects. I'm like, man, come on. You're talking about who knows me, where at? You already know, man. What's up? Like, there's this word-of-mouth thing. I feel like it's always going to have more weight. Like, it just is. I don't know how else to put it. I remember, like, I was looking for a job on LinkedIn. I put that I was open for work because I needed some money coming in while I'm building this landstronaut thing.

35:02And once I put it there, I had messages in my inbox like, don't tell me you quit on landstronaut. I'm rooting for you. I felt like the Tyra Banks, we were rooting for you. And I was like, nah, I'm supposed to see the dial. Like, you know, it's crazy. I feel like Pinterest can't give you stuff like that. I know it's an outreach. And for me, it's like one of those things where you cast the net really wide. And for me, I'm like, but what about, you know, just being niche-based and going inside to outside, like prudential life insurance.

35:37You know, they say sell to your family and then go to your friends and then go outside. It may take longer. But, like, then I feel like people are along on the journey. You know what I'm saying? Versus, like, casting it wide. If I put landstronaut merch on Pinterest, I'm like, I don't feel like I want people to connect to the journey. Not just buy a hoodie or something fly. I want you to connect to the actual story and, you know, go on the ride. That's why, like, it has zero followers.

36:08I didn't really put it in. And at the time when I built the brand, I had, I was, I was making the AI art with dope landstronauts on it and stuff like that. People weren't doing it back in 2022. They just weren't. So I was like, do I really want to put this as a concept, as a creative concept for everybody to, you know, adopt before I even make one sell? Like, I was trying, favorite.

36:39I'm not going to lie. I'm trying.

36:44No, I love it. I love what you're doing. And I love that we even got a chance to work together because the event was dope. And what you're doing is amazing because when you look at your merch and you're looking at Pinterest, most times people go to Pinterest, they spend about anywhere between 14 minutes to about two hours on average per day, which does not sound like a lot. But when you start to think about how much time you spend planning your day, you might be spending around that same amount of time.

37:16So when people are spending that amount of time every day, they are planning with the intention to make a purchase. So Pinterest is a place that people go to actually begin their purchasing journey. There's not even at the end. So they're not thinking about hoodies. They're thinking about color. They're thinking about style. They're trying to fit this cloth with that outfit or with this brand, with that fit. They're doing things in a way that makes them think outside the box. And you even have a higher purchasing power on Pinterest. And you may say, OK, my clients are not on Pinterest.

37:48My customers are not on Pinterest. But if you really think about it, Pinterest is technically like Google. So you're technically saying my clients are not on Google. My customers are not on Google. It's the same difference. It's just that people don't see Pinterest the same way because people use Pinterest as a personal account or as a social media for themselves. That's why when they don't look at the business side of it, it doesn't give them the same result because they've not experienced it on that side. So when you have Pinterest for personal and you have Pinterest for business, those are two different things.

38:22That's why with Pinterest marketing, you have to be specific and you also have to think about the type of content that you have on the platform. Now, I'll even go a little bit deeper into this.

Analytics Discussion

38:32When you go to your analytics on your Pinterest account, I'm going to talk about content types and pin formats real quick. Now, what is a content type? A content type by Pinterest says, see stats about different types of content created by you and or others on Pinterest. Now, here's something to be very focused on. You could be posting content and other people could be posting content on Pinterest and your business can still be benefiting from other people posting on your account.

39:06Not that you're tagging with them, but if you have group pins or group boards, you can have that in that way. They also said filter to get more details on your organic, not an ad paid, promoted as an ad content. So you have organic and you have paid. Now, there are also pin formats. There are about three pin formats. There are image pins. There are video pins. And there are product pins.

39:38So now you decide, do you want to do images as content marketing? Do you want to do video pins as content marketing? Do you want to do product pins as content marketing? Or do you want to do them combined?

39:51So when you do that, you now wonder, okay, am I going to do video pins, organic, image pins, ads? Or am I going to do... Support for this podcast comes from Progressive, America's number one boat insurer. We've all made mistakes on the water, but there's one mistake you shouldn't make. Being uninsured. With Progressive Boat Insurance, you can choose coverage for most mistakes you or other boaters can make, helping you float carefree all season long. Quote today, Progressive Casualty Insurance Company & Affiliates.

40:23Number one rating based on 2024 filings with State Departments of Insurance.

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41:01You can create carousels on Pinterest. You can create images on Pinterest. You can create videos on Pinterest. You can upload content on Pinterest. If you use YouTube, you can even use your YouTube channel into Pinterest to create more value over time. So Pinterest is a great place where you don't have to be like Celeste said. It's not mandatory. It's not like, oh, everybody should be on Pinterest. But the reason why not everybody is on Pinterest is because a lot of people on Pinterest are winning. Not because the platform is any different. But specifically, I can say this, that Pinterest is super, super, super, super unsaturated.

41:38The same amount of money you could be making on Pinterest, it may cost you more on another platform. You might be spending $1.23 when on Pinterest, you could be spending $0.23 for the same person or the same quality because it's unsaturated and you have a much longer lifespan. Because on Instagram, if I ask you in the last two weeks, give me the top five ads that you can remember that you've seen on Instagram. You might remember, you might not remember. But if I tell you the same thing on Pinterest, you'll be more specific to actually be aware because Pinterest ads usually are camouflaged compared to Instagram, YouTube, because they're just in your face.

42:20So they're different for a reason. And people actually interact with these pins because they want to become better in connection. So don't think about Pinterest as just a place to just post and ghost. Think about it as a place where you can actually store information, test, use Pinterest as a testing ground, and then get your best content out of Pinterest to your other social platforms and then work on those performances. It's kind of like getting to know, OK, what is the best product on this aisle? And I'm going to put that product at the front of the post or the front of the grocery store, because I know if somebody comes in and they want to get cookies, then they're going to go to this aisle because we have the best cookies in town.

42:59They're coming to a store where there's milk, where there's produce, where there are other things, but they know that there's something to get because there's specific aisles they've been told to go. So when you do that with Pinterest and you're using that as a way to invite people in, it allows more people to discover you and actually connect with you more. Some people say, oh, is it for products only? Is it for mothers only? Is it for this only? Pinterest is for everyone. You can't box Pinterest just like you can box Google.

43:30You can't say Google is for scholars or Google is for teachers or Google is for Gen Z or Google is for boomers. You can't say that because Google is a search engine. So Pinterest is a visual search engine. Also, Google has a lens. There's something called Google Lens and Pinterest has something called Pinterest Lens. So when you look at these lenses, because they are visually search friendly, you can create more content on these platforms to actually produce more as well.

44:01Rocky says she's a rebel to all topics on this room. She's her own entity. Yeah. Boss moves always, Lance or not, for sure. Thank you, Rocky, for chiming in. We'd love to hear from you, Celeste Apostol, anyone else as well on stage. What are your thoughts on Pinterest? What do you see and how are you even seeing your content do on other platforms outside of Pinterest?

44:23Oh, go ahead, Apostol. You can go and I'll go after you. No, Phil, I'm going to go ahead. I insist.

44:32A lot of conversations regarding Pinterest and business marketing. And the one thing, favorite, I remember me talking on the phone about this. You were like, ooh, here you go on Pinterest. Well, I have a service-based business. I was like, I don't know how Pinterest, you know, would work for that. But the one thing I wanted to kind of throw out to you, favorite, I think these conversations would go a little bit better. If maybe, you know, you were to do this and then maybe list like the top three business types that would benefit from Pinterest.

45:07Because I do struggle sometimes with being like, okay, this platform, that platform, this platform. Like every platform doesn't work for every business owner. And I think we just need to have an honest, you know, conversation about that. Because I know me personally, I'm too old to be on 5011 platforms. So I'm just trying to focus on like, all right, where are my people at? Where as a local service-based business am I going to get the most reach to actually convert these viewers and impressions to clients for my business?

45:37You know, that is really hard, especially in the service-based industry. You know, Pinterest, I don't know. I feel like that's on the lower part of the list of top platforms to be on. But on the flip side, for like a product-based business, I can see how Pinterest would be on the top. Because I know like me personally, I just had a trip for my 40th birthday. Where'd I go? Pinterest. Cute outfits for a cruise, you know. And I found all kinds of products linked to those pins. So that, to me, would be like a better conversation.

46:09It's like, all right, what are the top maybe three to five business types that could benefit from posting on Pinterest? So I just wanted to throw that out there. Okay, bye. Thank you, Celeste. Love that. Love that. Go ahead, Apostle.

46:24I love y'all. Anyway. Okay, so my journey with Pinterest has been a little different.

46:36I really haven't worked that much with Pinterest. I haven't used it that much.

46:45So the only thing that I've done with Pinterest, even though I do have a business account with Pinterest, I mean, I've posted some, I've posted some of my pictures because I have a, I offer services as well, as well as a product line.

47:06But I mostly go on Pinterest to get DIY ideas or arts and crafts ideas. Because I have learned some interesting tips from you all today talking about Pinterest. And I would have never thought that I could use Pinterest to gain leads for clients to my business.

47:36Because, especially since I'm in a new area, so I'm not originally, I'm originally from Louisiana, but I now live in Savannah, Georgia. And so it's, being in a place where I know no one, it's been, it's been really, it's been a challenge. So, trying to figure out what, what, what, what platform worked better for me.

48:07I've been, I've been, I've never thought about Pinterest. So, thank you. That's all. You're welcome, Apostle. You know, you got me thinking about this when you think about location. Because I, I used to live in Georgia. I live in Houston now. And when I think about location and reach and reaching out, there are ways that you can be able to be visible using Pinterest in a way that is so underrated, but also very high impact or highly impactful.

48:46Because this is it. Even Ubersuggest, if you use this platform, they usually have Facebook, Pinterest, and Reddit as options. Why is this happening? Because when you're using Pinterest, most times, like you said, Celeste, most people would use Pinterest for products, you know, ideas, events, you know, things of that nature. We work with businesses that we build on Eventbrite, we circle back, we make sure everything is good so that SEO-wise, you're showing up locally, regionally, nationally, and internationally based on what you want to serve and what you want to do.

49:22So, when I look at service-based businesses, because I run an SEO agency, and I'm on Pinterest, and I help businesses and we're able to scale that by making sure that they're able to be visible across search engines and search bots. Because most people just say search engines, but they also search bots and user agents. So, we go very technical. And when I look under the hood to see what the website looks like, and Pinterest is part of that cycle, then it's easier for someone to actually have better conversations with the web because it's sourcing from Pinterest.

49:54Knowing that Pinterest is technically also Google Images, just like if you have a YouTube channel, you're also technically ending up on Google because YouTube is owned by Google, right? And whenever you write something on Google, you can get a YouTube thumbnail. If you go to Images, you might get images from thumbnails to YouTube. That's the same thing you can get to Pinterest. So, using service-based businesses and being on Pinterest is not a bad thing because you have to claim your website. Whether you do decor, whether you do restaurants, whether you have a service, if you're a coach, you can use Pinterest to really grow your business.

50:32Then spending time on Instagram where you get a shelf life of 72 hours compared to Instagram. Let me compare this specifically to Pinterest where you get a shelf life of five months. So, when you compare 72 hours to five months, you wonder, okay, what are we really talking about and how can we actually scale these things? So, I love that you mentioned those things too as well. Christine says, I wouldn't have thought of Pinterest either. Yeah, Pinterest is not talked about. It's always somewhere hanging and people don't really talk about it.

51:02They use it personally. But when it comes to business, it's underlooked. It's underutilized because you can run ads on Pinterest to your specific zip code. And you can run ads specifically to people that actually you want to connect with. And whether you have a shop, whether you have a store, whether you have an online store, it's something that can change the trajectory of your business. Just because you have visual representation of what your business looks like outside social media. Because people think of social media and they don't consider, they do consider Pinterest, but sometimes they don't really look at it as a hybrid model as well.

51:39Choma, thanks for being here too. She says, I have a service-based business as a wedding and event content creator. My IG is in my bio if you want to take a look at my work. I'll definitely check it out right now so that I can see that for sure. Rocky says, you're not going to keep shooting on YouTube last longer. Wait, Rocky, aren't you the one that talked about Instagram not being good and now you're coming to tell me this? Come on now, Rocky. I don't know if she could talk, but it's just still my baby.

52:09She's taking advantage because she can't speak. Chill's favor. Oh my goodness. Y'all got me.

52:18Oh my goodness. Don't worry. I'll let y'all win. You know. Last or not, let's go. All right. So I got foot and mouth disease. You feel me? So I called out Rocky. Rocky doubled down. So I'm going to show you what I was preparing for Rocky because I couldn't come empty handed. Okay. So I'm putting it in the chat because you can't find the link, the sub link, the sub stack until I put it in the, you know what I'm saying?

52:49And so my Facebook group had 494 people, I think, but it's called Lance should not coffee, right? So the subset class that I'm going to be marketing for is called stocks and coffee, right? So I did all this stuff. I got a handbook. And so the handbook is a preface of the different phases and methodologies that I will be using to teach the class.

53:21But it's a soft probe into buying the book and knowing how to use strategy for the education excerpt that I'm going to do. So that's one product teaser. I don't even know if I'm doing this right. I got the one product teaser. I started her off with at least 450 people. My Instagram is trash. It's like, I don't even know what my 20 followers is. I don't know.

53:52So yeah, Facebook and Instagram. I don't have a Pinterest for it. And I'm designing the course overview and structure, like doubling down on the structure today. And I told you I got a scholarship arm for people coming in. And I put myself as the ambassador slash instructor to where they can download my external resume.

54:26So they can validate on why I'm even teaching the class. So I did that.

54:35So far.

54:40I don't know about the Pinterest though. Huh? You said the Pinterest? I don't know about the Pinterest though. That's the last part. I came in the room. For sure. And all the things that you're doing, you can put it there and create more content. Would you put your handbook on Pinterest? Like the picture of it? Would you do it? I put what on Pinterest?

55:10Your handbook, like your guidebook to courses that you teach. Would you put it on Pinterest?

55:21I would put anything in Pinterest. You just throw it, even if it's futuristic, you would throw it on there. Facts. Why would I not throw it on there? Because if I do, I know that I got five months on it. People spend literally right now, we're in May and people are looking for Christmas trees today because they are planning for Christmas. My birthday is December 26th. That's far from now, right? That's in December. But people are looking for Christmas presents, Christmas ideas, Christmas gifts, because they know that that's going to happen at the time.

55:52So if you have five months between now and December, you got October, by the way. So by the time you're looking at all these things, you're creating more content for yourself. And that way you're able to outlive your content. So I would put it on there just because I know that it's credible. And I mean, it makes sense. Look at Instagram. Instagram, if you have an Instagram account and I love your content, Choma, it's really, really dope. Really love what I'm seeing there too. I've just given you a follow as well. When you put your content on Instagram, she's in the chat.

56:25Okay, let me find it. Okay, go ahead. My bad. No, you're good. So when you look at content and you bring that from Pinterest to Instagram, you're bringing that from Pinterest to Instagram within a 365 day calendar. And that 365 day calendar is going to be put into Pinterest as one board and they're going to call it social. So when you think about that one time, you're able to build that over time.

56:58And when you think about that as a business, as someone who is using the content to actually prolong your business, it's better. If I was to run an events company or to run any company that's going to be related with service of business or customer experience, I would high key put it on Pinterest. Why? Because if I send an email to a client, a prospect, a customer, our community, I wouldn't tell them, hey, click this Instagram post to view this. I would tell them, click this Pinterest board to enjoy this collection.

57:30You can't do that on Instagram because on Instagram, when you save to collection, even if you save it, let's say you have saves, right? Because people say saves are, you know, it saves the day. But if you have saves, saves are private. On Pinterest, saves are public. So if you're saving in public and your content is in public, then you'll be seen in public. But if you say, okay, I saved this post, you don't even know what the person saved it as on Pinterest. You can see that it's public information, but you own a hundred percent of that proprietary

58:02information. So it's really up to you, you know, to decide what you want, but that way you're able to do it as well. And Rocky says, why Facebook and not Pinterest? Because Facebook, I will call it second party platform because you don't own it, but you control it. And you can't even download a video you upload from Facebook unless you go to a third party application to download the same video. So it's going to be hard to, you know, keep on, you know, going back and forth with friction. So that's where I would call it, you know, between those two. It's not a bad platform. Don't knock it down.

58:32Facebook is one of the biggest platforms we have in the world today. But when I look at it from a long-term perspective, Facebook is one of the platforms you should have, but essentially you also want to use Pinterest to match that up so you can actually have a longer shelf life online. And Chama says, oh, thank you, Fever. You're welcome, Chama. And ooh, that's a great idea. Yeah, definitely. I'll reach out to you and, you know, get to see what you're working on too. So we got two minutes before I get out of here and get into a call by wanting to make sure that we can talk about this. Nah, Fever, nah. You can't leave us like that. What you mean I can't leave you?

59:03What you need to see? I need to see something you posted on Pinterest, bro. I'm not. Listen, you got to show me something. You got to show me a winning post, even if it's not yours. Somebody help or whatever. In fact, I'm actually about to hit on a call with a client that I'll actually send it to you right now. So if you guys go to Pinterest right now, they have to... Can I give some insight to launch that real quick too when you're done? Or you got to go though? Who, me? I got to go in a minute because I'm about to jump on the...

59:36Oh. Yeah. And if you... I put the link in the chat. So I just copied it from my Mac clipboard. So that link, you see, they have about 317,000 monthly views and they tipped at 1.1 million monthly views and they're making 40 grand a week. So I'm about to get on a call with them right now so we can discuss. I talked with Pinterest yesterday because we meet Pinterest every two weeks to discuss client work. So just to let you know, Lance or not, that yeah, we do this and it's serious. And it takes about four to six months to see Pinterest mature. So that didn't happen overnight, but that takes time and consistency.

1:00:07So there's a proof. Oh, and look what. It's a product-based business. What do you know? I can give you another one. Just really quick. 40 followers. You say he got 40K a week and he only got 40 followers, but he got a whole bunch of pins. Is that what you're telling me right now?

1:00:25If you look at followers, then you're going to think like Instagram because Pinterest does not focus on followers. Pinterest focuses on search and the search is coming from the index. I don't want you late to your meeting. Go, go, go. It's 3 o'clock. Wait, I ran out the classroom so I can say... All right, well, go ahead. Bye. Rocky, what do you want to say before we go? Y'all got... Website and all your stuff on there. Just use it for brand awareness and then gatekeep them. Have some kind of form where they have to get on the phone and have a conversation with you. Then give them the rest of your stuff if they're worthy enough to speak with you about that.

1:00:59That's how I use mine. That's it. Bye. Exactly. And this company, before I go, they're getting literally every month, they're getting a good number of clicks. They're averaging at position eight. So being at position eight is really good because that tells you that you are averaging at the top page. They literally started at zero and now they're averaging close to 400,000 in views. So just giving you all some insights on that, but I'll definitely bring more information like this. So thank you all for being here. I'm excited that we talked about this and I look forward to connecting with you guys

1:01:31definitely in the next room and I'll be back again. God bless y'all. Take care and I'll see y'all soon. Bye for now. Bye.

1:01:42Welcome to season 13, where you listen, you live, you learn, and you earn. A lot of information is always given on this show. So we're in the 13th season.

1:01:57God has brought us so far and I just want to thank God for the opportunity to connect with you today on a such quiet, calm space like this. So thank you for listening. Know that Jesus loves you and know that you can always connect with me on the We Don't Play podcast show. More specifically, go to wedontplaypodcast.com or you can go to playinc.online.

1:02:31That is P-L-A-Y-I-N-C.online and get in touch with me. Let's get on a call. Let's talk. Let's focus on SEO for 2026 and beyond. So until we meet in the next episode, God bless you. Jesus loves you. Stay hydrated, stay safe and stay blessed and stay tuned. Bye for now. Bye for now.

1:03:01Bye for now.