Facebook Ads Library vs LinkedIn Ads Library for Paid Active Campaigns

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0:44If you didn't know today that Facebook has an ads library and LinkedIn has an ads library, then this is the room for you, especially if you are focusing on advertising on LinkedIn and providing a searchable collection of ads that you can be able to understand. And also, if you want to run ads on Facebook, that would be meta ads.

1:17This is where you want to be. These are the kind of places you want to be on. And most times, we don't look at these things because we don't know. Or if we know, we don't know how to use them. So, today, I wanted to break this down and give you some insights on how this can actually take your business to the next level. And do that in a way that would be more specific in getting you more results over time.

1:47So, that you can also be able to do this for your business if you're looking at this from the long-term perspective. So, yeah. We're going to talk about this. I mentioned it and highlighted it, like, in brief. But I wanted to bring this as well here. What's up? I'm back up. Frenzy. Hey, Rock. Welcome to the space. How are you? Thank you so much. But every time I say that, I actually still do.

2:13Because we love you, Rocky. Thank you for being here. Appreciate you for the time. And I'm excited that we are today specifically talking about these two platforms and the power of these two. And not many people talk about them or do them or even know about them. So, I said, hmm, let's just break it down so that if you want to understand these things, you'll be able to understand what's going on. Now, for Ads Library, you'll be able to see that on their page, if you want to just exactly know where they are, go to facebook.com slash ads slash library.

2:55That's going to take you to the Facebook Ads Library. I'll put the link in the chat. And then if you want to go to the LinkedIn Ads Library, you have to go to linkedin.com slash ad dash library. That's how you'll be able to find it. And then if you want to add another dash home, it will take you to the homepage. So, you'll be able to see it and find the company, advertiser, the payer, the keyword, the country, the date. When you hit more, it will tell you language, location, audience, demographic, company, education, job, interest, and traits.

3:33So, you're able to sort it out by the thousands, by the millions, or none. That's the options you have on LinkedIn. And then on Meta, you're able to search through all ads, issues, elections, or politics, housing, employment, financial products, and services. And then you can base it by the country, and then you choose your ad category. So, it's very different from your regular search, but this is where you're going to be able to see all these different ones.

4:09So, if you also notice on Meta, they say that search all the ads currently running across Meta Technologies, as well as, they put in the listicles, ads about social issues, elections, or politics that have run in the past seven years. Ads that have run anywhere in the EU, European Union, in the past year. Ads that have run in the UK in the past year, and that have run after July 1st, 2025.

4:41So, it's not open to all years, so it's specific to these different ones. And then on the bottom left-hand corner, you'll be able to see, when you go to Facebook Ads Library, just a quick hint. When you go to the bottom left-hand corner, when you use your desktop, you'll see a section that says System Status. And it will tell you the ad library, the ad library reports, the ad library API, and the branded content. And then when you click See Details, it will tell you more about the different things, and it will let you know about your account.

5:11If you have any issues, if you have no issues, if you have no issues, you should have all green check marks. There are about four of them, and it will update based on the time that you check it in real time. So, that's something to check, because when you have Meta or LinkedIn, you're going to have a company profile for LinkedIn. And you're also going to have a LinkedIn Insight Tag, which is going to be helping you run ads. And if you have Meta, which is Facebook and Instagram, then you want to have a Metapixel on your website. So, everything still goes back to your website, irrespective of which platform that you use, so that you're able to still link it back to what you need long-term.

5:49So, we'd love to hear from you, Rocky. And Fredo, welcome to Space. What are your thoughts on the topic for today between Facebook Ads Library and LinkedIn Ads Library?

5:58I'm not familiar with LinkedIn Ads Library. I love Facebook Ads Library for ideas as far as ad copy and images. However, I'm interested in knowing. I don't think it shows you how successful that ad is. Does it give you analytics? Because if it doesn't give me analytics, then I don't really know. You know what I'm saying? If it converts, works, or not.

6:20Okay. With LinkedIn, it searches by words or phrases. With Facebook, it searches more so just by ad category. You choose all ads, and then you search by keyword or advertiser. So, LinkedIn has more specific details, especially where it says keyword. That's where you can really understand to see who are running ads with that copy in their ad created. Tell me as far as conversion, like how well the ad is doing and stuff like that.

6:52I would like to see something like that, you know? Oh, that would definitely be... I mean, I don't think that would be publicly available. For sure, that makes sense. But if you look at the ones that LinkedIn gives as a correspondence, then that should give you a hint. If you're able to now do the math and go to their company page and see what they have in annual value, and then you're able to do a percentage and know, okay, this is what they would be investing into advertising based on the percentages. You can really look at it that way because you don't have to really know. But if you give yourself ranges or estimates, then you're able to know, okay, it makes sense.

7:26If they're putting 1% of a million into marketing, then that's going to go across 12 months. So what does that look like if they're running ads on a daily basis? So it's like you don't really know the answer because it can always be variable, but at least you can understand where to scale from, which makes it easier for you to now know what kind of companies are dealing with it too.

7:47That was a dope comment. I do my got a dope math. Cool.

7:56Well, I mean, you got to know your numbers and everything. So it's important to look at it that way, whether it's analytics, whether it's conversions, whether it's traffic, whether it's data, it's good to look at all those things too. Fredo, what about you?

8:16Yeah, I mean, my boy, he's more into it. You know, I remember he was kind of telling me like he uses the ad library. It deals with like Facebook, Instagram, like Messenger, Meta app, stuff like that. I know he uses it to like spy on competitors' marketing. You know, like he looked, like see what products different people are selling, ideas, whether it's a good idea or not. Like brand transparency, he was like, that's kind of like what he uses it for in regards to that.

8:52I know with LinkedIn, that was like more of the business side, recruiting side, SaaS, like business to business marketing, stuff like that. I know that it pretty much, you kind of use it to like see how companies market to professionals. You know what I mean? Like recruiting campaigns, like you could study those. Of course, business to business sales, you know, like do research on corporate, their brand, stuff like that.

9:26So that's kind of like in my, like Facebook ads is consumer focused. LinkedIn ad is business focused. That's kind of like my understanding from what my boy does. Me personally, I don't use it. So I'm more a student more so than a practitioner. Okay. Okay. Thank you for that feedback, Fredo. Because I love how you mentioned, you know, about the brand and how that also plays into how they advertise. Because branding wise, if you now use, you know, SEO tools, whether it's Ahrefs, Mars, Ubersuggest, SEMrush, and you're looking at companies or domains and you're getting to see how much they have organic and paid, then you can see that as an estimate and then bring that to LinkedIn.

10:13Because sometimes if they're running ads on LinkedIn, because sometimes if they're running ads on LinkedIn, more likely than not, they'll be running ads on LinkedIn, at least somewhere within a campaign. So I would actually want us to even try this out, guys. Let's role play. Rocky, Alfredo, anyone in the chat, you can put in the chat too. Give me a name of company that you want us to look at real quick. Let's do, uh, let's do, uh, NVIDIA. Hmm. That's a good one. Okay. So let's do NVIDIA.

10:46Let's see. Do you want me to do LinkedIn or Facebook first? Um, more LinkedIn. That's where you will probably find more of the people that's tapped into NVIDIA.

10:58Okay. So I wanted to. Okay. So I've opened both. So, oof. Okay. I'm seeing a lot. Okay. So let's see. So right now for NVIDIA on LinkedIn, they're about 2744. So that's 2744 ads.

11:25Between those. That's crazy. So I mean, LinkedIn is an open market. Cause people don't post on LinkedIn. LinkedIn is where business happens. And a lot of people utilize it for business, but a lot of people don't post either. So the people who are doing the work of going behind the scenes or making sure that they're using these resources to understand what's going on in the market. You can also understand how much and what budgets and allocations and percentages companies are putting to maximize on visibility.

11:59And when it comes to branding, especially now with AI, knowing that LinkedIn is one of the top resources for AI visibility and citation, why not use LinkedIn as opposed to being on Facebook where Facebook still has a large population, but it changes everything. And when you're not looking at the long-term scale of that. So it's very interesting to see the difference as well.

12:23Rocky, what do you think? And then also give us a company we can check to King Kong marketing, King Kong marketing.

12:37Let's see. So company wise, I typed in with marketing. I didn't see. Okay. So I see King Kong, but I don't think that's the same one. Let me see. He has a lot of Facebook ads. Well, he used to anyway. Yeah. I think I know the guy you're talking about. Okay.

13:08Um, now, now, now you got me thinking about it. I'm going to actually get the name. Now we're talking about, I'm like, yeah, I remember.

13:23Let's see.

13:26Boom, boom, boom. Let's see. Sell like crazy. That's it. Yeah. Sell like crazy.

13:35Yeah. So what I'm seeing on LinkedIn is red and I know his company is about, it's green. So that's the, that's not the one. Uh, so let me see what King Kong. Uh, yeah, I see it on Facebook. Yeah. On Facebook. Let's see how many ads it's loading.

13:58This is crazy. 65. So they're running 65 ads and their ads have been running since. August, 2024. That are still running in 2026. That are still active. So that's on Facebook, but on LinkedIn, it's, it's not there. It's not the same. So that means he's using, or they're using Facebook or meta. What do you think about that Rocky? When you look at the comparison between the two, I was going to say to Fredo's point, um, I think Facebook ads.

14:32Oh yeah. That's B2C and for small businesses. Um, whereas LinkedIn is for big business and big businesses and big markets. And he makes money based on, I'm not going to say praying on, but for those looking to expand and grow and all those other kinds of stuff. So I think his target audience is on Facebook versus LinkedIn. Because a lot of his items are low ticket items.

14:58What are these? And he has a funnel that goes, that he goes through.

15:03Yeah, definitely. I definitely see that for sure. Huh? That, that changes everything. Cause if you don't see it on LinkedIn and you see it on meta, then you also know where that's coming from too. Welcome Pamela. Welcome Yogi, Alina and Paula. Welcome to the room. So this is, this is the big difference between these two. So imagine you can now see what ads are running and how they're running the ads. You can see the video. You can see the way the copy is, how it starts.

15:34It's definitely not going to tell you the analytics, but it will stack it up in a way that will show you what has been active and what platforms it's running on and what's going on. And you can also see the summary details too. So that way you're able to know, okay, if that is it, you can also click through to the actual link and it will take you directly to where the ad is actually being, I would say the destination link for that actual website. So when you see that, you're like, okay, if that's a landing page, what does that mean for my conversions?

16:04If that is something you've been running for the last two years, one month, then it should say a lot in why you keep that ad running because it's working. And then there's even an ad on his account. I'm seeing that says it has less than a hundred impressions and it says low impressions count. So it gives even the platforms that are not doing well. Yeah. I'm seeing another one too. A couple of them I'm now getting to see that are active, that shows that have low impression counts. So the ones that don't have those tags means that they are doing well.

16:38And that's a way you can also tell what's going on in the market and what they can prioritize, but they will not know that, or they won't see that, or they may not, they may see that, but they don't know what's really going on, or they may just, you know, set it and forget it. So this is literally happening in real time. So I'm glad that we're, you know, looking at it that way. So, yeah, I don't know what your thoughts are, Rocky and Fred, or when you look at it that way, when you just see like low impressions and high impressions.

17:03To me, it's... I think that's... Stark, that's what I was asking in the beginning. Because if it has high impressions, then that means the ad may be working. Now, what I can't see is the dollar amount and what he, you know, what he's making from it. But you're right, if he's running them since 2024, then it must be working. Unless, you know, he forgot about it. Because I ain't gonna lie. Facebook's ads platform is horrible.

17:29Yeah, and to me, I view it, the strategy is like another version of using SEMrush. You know, SEMrush allows you to see into your competitors. And this is like the cheat code because a person like myself, I'm like, oh, let me just mimic their ads and let me just mimic their landing page to the best of my ability to get it as close as possible. Same color scheme, same this, that, and third. Just, you know, very similar but different copy.

18:01Of course, you don't wanna just, you know, go word for word. But, you know, literally just have ChatGBT take his copy and, you know, reword it. But close enough that it's not, you know, the same. So it's the cheat code. It's the 100% cheat code to success where as long as you... Now, the difference is he does have a specific product. So unless you buy his book and reword the whole book and rename it and put it out there, that's different. That's, you know, it's a different level of, you know,

18:32plagiarism. But it definitely is a great strategy if you have, like, let's say he's doing an affiliate product and you literally have an affiliate product or you just, he's doing his product but you take an affiliate product that has a, like, that does the same thing his product does which is like a self-help book for businesses. So you can literally find a product like that on, you know, any of these affiliate sites. You know, get the affiliate link, you know,

19:03and then add it to your website. Boom, forget about it. Now you're getting tons of ads and then with Facebook ads, it's very difficult to get a working ad to get the perfect, you know, wording on it without Facebook saying, oh, you got too much words on it. Oh, you can't use this image. So if he already got it right for over two years, just snatch it up. Thank you very much. And I know Facebook is gonna give me the passing score and I'm gonna pretty much, I might not make all the money

19:34but if I can get 10% of whatever business that person was getting, that's a win.

19:42But I'll say as well, you can't tell unless you can favor, you can let me know. The thing about that too is you can't tell if he is targeting a cold audience, a warm audience, you know what I'm saying? So there's no way of you knowing if he's retargeting his own people or not because it doesn't, does it show that on the back end? No, it wouldn't show you on the back end the targeting specifically, but it would tell you which one is showing low impressions. So that means on their end, it may look like ad fatigue and not every account would have that.

20:12So if it does, then it means that it's probably being ignored or it hasn't been checked in a while based on, you know, maybe other things that are more of a priority at that time. So that's, that's possible, but you won't be able to see like all the information just because it's also a proprietary information for security purposes. This is more so just public display because it's already within their own network. And I think that's it too, because I'd do the same thing, Fredo. I would absolutely copy it, but I think you still would have to test on your own to see if it's successful or not.

20:42Yeah, a hundred percent. You know, even as you said, Fredo, when you mentioned Samrush, I said, let me check Samrush too and see what they're showing. And do you want to guess how many ads they're running on LinkedIn compared to Facebook or Meta? Wait, who's running? The guy you actually asked you to look up?

21:09Oh, no, I don't have no idea. If you take a wild guess, let's compare how many ads LinkedIn and how many ads Meta.

21:30I'm thinking 500 for Meta now because...

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22:08People are not posting as much, but people are running ads too. So that's where it really switches up. They may be posting, but it's good to post organically, which is really good. Really, really good to post organically. Like, if you're getting on average at least one or two likes per post, that's a good thing. And then when it starts to get to 10 to 20, it starts to improve. So, it's a very good way of building. And if your LinkedIn is going up every week,

22:39then it should also show in your number of connections. You know, every week you should have a new number. It shouldn't be the same number every week because if it's the same number every week, that means it didn't grow organically. But when you run ads on LinkedIn, it focuses directly on the ad itself and not the account holder, the primary holder, I can say the personal profile is focusing on the actual link because you're running it as an ad campaign. Got you. Got you. This is off subject real quick.

23:12I was just, just to put it out there because it popped up to my mind. I've been running TikTok ads lately and I've been getting one cent per click for international countries to just give you the heads up. Yeah, that thing is beast. I remember when I did something on Facebook and it was a $1 campaign and I was getting clicks at 0.01 cents and that was a cost per click. It went between that and like 0.13.

23:43And I was looking at that happening in Luxembourg. that was where I was specifically targeting and why? Because I was also getting feedback on my end that, oh, this is a country that a lot of people are checking in for my content. So I was like, okay, why not connect to them and you can test it with different platforms. So what I've realized is like when you get that organic feedback and it starts to tell you that this city, state, country starts to check your website and then you turn ads on, especially in those countries,

24:13it helps. And this is what some people do, by the way. I don't know, this is the first or second time I've probably seen this. I don't say this a lot. I think I've said it before. It was really at a whim and we're in a, you know, cool room like this. So it's cool. I can't even let you guys know this. And I'd love to hear your thoughts about this, Rocky and Fred or anyone in the chat too. Usually when you see ads, let's say ads that are on Facebook and or Instagram and they have like millions of likes or shares, right?

24:44They would run it to other countries and it would beef up. It would go up really high and then they switch the country and keep the creative and it would keep the same score. But now you're seeing it in a new audience where you can actually see the same big number, but you won't be able to calculate how many people have liked it, but you can see the tally. And that's when you're able to use that as a way to now really drill in to your audience and your marketing to get more responses as well. So Fred, have you thought about that too?

25:15Oh man, let me tell you something. I do not release a TikTok video unless I also promote it immediately, straight up, because even if I just put a one day $8 promotion on it, it'll give me enough boost, like 2,000 views or whatever the case may be to allow people to see, oh, this is popular. Oh, he's popular. Let me see what's up. So it's a cheat code. So yeah, maybe business people

25:46may know the secret, but the everyday user doesn't. So to them, oh, this is popular. And they do what we call the Jones effect where, oh, if it's cool for my neighbor, it's cool for me. So ultimately, that's the cheat code. You're 100% that strategy. I use it all the time. I live by it. That's dope. Appreciate you. Hey, guy, Reggie, Bridget. Thanks for being here. Nick Teow. You know, we talked about SEMrush,

26:19and I wanted to give you the numbers. So LinkedIn has about 3,217 ads and SEMrush is 27 on Facebook or Meta. So Meta ads is 27 results and LinkedIn ads is 3,217 results. 3,217 results. So that means SEMrush is spending more money and more time on SEMrush within the company profile on LinkedIn

26:51compared to the company profile on Meta. So that says a lot about the difference between the two. Hey, Dr. Fashion. And it just, and it kind of solidifies what the, I forgot the young lady that was just on stage said, but the bigger the company, the more likely they are to use ads on LinkedIn compared to Facebook because Facebook is more of a small business realm than where LinkedIn, it seems to be where the big honchos hang out

27:24and run their ads. Exactly right. When you look at the difference in the two, you know that when somebody's running ads on LinkedIn, they mean business. It doesn't mean that they don't mean business when they run on Meta, but it's more of a B2C because LinkedIn is more B2B. So when you have that business-to-business approach compared to a business-to-consumer approach, the thoughts and the conversations are different. Speaking of LinkedIn, just to give you all some news

27:55that just came in for those who are probably hearing this for the first time. If you're on LinkedIn and you have a business, a LinkedIn premium-specific business account, what is happening now is that LinkedIn has just opened up to allowing users to get paid directly on LinkedIn.

28:29And they're calling it advice sessions. So you can be able to offer paid calls and you can accept payments on LinkedIn and I believe it's through Stripe. And your LinkedIn profile is no longer just going to be a CV. It's going to be a place where people can actually book with you. And when they book with you on your page, it's going to say, get advice from me. There's going to be a button that's going to be shown there. So it's going to get to a point two on LinkedIn. Imagine you're running ads and people are finding your profile. They find your company

29:00and they want to work with you. You have results. You have case studies. You have evidence. You have information. And you're running ads. You're definitely going to be winning every time, especially if you have your LinkedIn connected to your website. That's usually what a lot of businesses miss because you can still be running ads on LinkedIn, but your website may not have your LinkedIn tags. And that has happened. And I see that a lot. So those are things to check, to fix, to look into. So that when you're also running them, you're able to know, okay, these are the things that need to be focused on.

29:31So of course, different results can come from different places, whether it's through branding, but the word SEMrush is where you can see that number of ads match because that's the number of people that are connecting. So look into these two things. It's a big difference, especially when I think about what companies are doing and where they're going and what their accuracy right now of business is all about. I even typed in right now, SEO, for example. Just look at the difference, y'all. Wow.

30:01So SEMrush had 3,217 ads, right? As far as the word SEMrush inside the copy. Now, when I did SEO, it has about 75,555 ads match your search criteria. That's a lot more. Super way, way up there. So that means there are a lot of people who are running ads about SEO and they're putting that in their copy

30:33to run ads on LinkedIn. And if you are able to use LinkedIn to now write content for Google, then when you run ads on LinkedIn, you'll be spending less. It will cost you less when you now actually use that for reports and building portfolio and demand online. So just think about the difference between those two. What do you think about that, Fredo? Welcome back, Rocky. Well, the biggest thing that I took from everything you said

31:04was that LinkedIn just put themselves back on the map with that, you know, consultant fee, you know, part they just, you know, added on because the Owl company does that, but the Owl company is not really, people like it, but it's not really taken off the way it could have. And they, I guess, maybe it's the promotion, maybe they didn't, you know, buy enough banners and don't, whatever it was,

31:34but it didn't really take off. So for LinkedIn to add that piece because people were kind of falling back from LinkedIn, believe it or not, it was just kind of becoming like, all right, I'm not generating a certain amount of business. Like, yeah, Gary Vee and those guys, yeah, they're doing great on LinkedIn because they're treating it like every other social media site and constantly posting. So that's working. However, most people aren't really, you know, doing their thing. So to have that feature for a person that's constantly posting,

32:04you know, how good they are and what they've accomplished. So when you see an ad running for that person, and like you said, they click the profile of the person and actually see who the specialist is running that ad. And then they say, oh, okay, I can hire this person. I like their stuff. That's a cheat code right there. So the ad, it has two factors. One, whatever it is that you're promoting, whether that be your service already. And two, if you're promoting a certain product and then they click on you,

32:35you can also sell a service by default. So that is a high level add-on that LinkedIn did. So that's my perspective. Yeah, it definitely changes the game completely. And if this thing is going to roll out and people have it, then people are going to use premium and also use it correctly. I remember when Al came out and I talked about it with the person, I believe his name is Jason. I think that's the name. And shout out to him too.

33:06You know, great app, great platform, great connections, great ways to build. And even the style of how it was or is, is really remarkable. How you're able to kind of use it like back in the day when you have to like prepay, you have to load up the phone and then call somebody. But that person that you call gets that token. And it's a good way of exchange because your 10 minutes will cost you $10 or whatever you're going to put into it. So now doing this with LinkedIn is even different because now you're using LinkedIn

33:36to be more professional and you're building it on a top level where people actually get to work with you or get to see you better. So not just using it for the sake of creating content, you also want to use it in a way to actually add more value over time too. So yeah, Rocky, earlier before you jump back in, I was mentioning that LinkedIn now has created a new feature which is rolling out to premium business users where you can actually get directly paid on LinkedIn because you can connect

34:07your Stripe to actually get paid files because you can set them up and put calendars on your profile.

34:15So people can book directly through LinkedIn? Yeah, to you from your page. That's cool.

34:24Have you talked about ad spend and the cost of using LinkedIn? Because I just checked and I would not unless I was converting LinkedIn is $5 per click depending on what you ran but that's the most expensive ad platform out of all of them. Mm-hmm. Yeah, it's definitely the top.

34:57Really, really clear because it's true when you think about the cost on LinkedIn compared to the other platform. Zaxby's just put all the other chicken chains on notice because now they got dry rubs. You can get their famous fingers and wings in three signature flavors zesty lemon pepper savory garlic parm and spicy Nashville hot which means there's a little something for everyone chasing a bold hit of flavor. If you've been sleeping on Zaxby's this new dry rub menu is about to wake you up. Zaxby's dry rubs.

35:28Try all three flavors before they're gone. Who's got the sauce? Zaxby's. It makes sense. So when you think about these companies running these ads and these numbers you can only imagine what is really going on and what is that saying especially for their content and for their flow. So the goal is to really look at your content and say okay what are we really going to do? Are we going to spend time on LinkedIn or are we going to spend time on Facebook? I would spend more time on LinkedIn organically before I post or run any type of ad so that when I ever run ads

35:58I'm not spending my money to get the same attention I would get organically. Yeah 100% and yeah hearing that yo appreciate that Rocky that was an eye opener because from the one cent cost per click that I'm getting from from TikTok I'm just like no no no that's night and day but ultimately what I also realize is depends on the service cost that's a whole different ball game as well because if you have a product that is

36:30up there in price and you have some money towards marketing you know you got like $150,000 marketing budget or you know whatever the marketing budget you can you know put up $10,000 a month if you know you know your product costs $10,000 for one client you know and then it has a lifetime of you know maybe $150,000 to a million dollars for the client you know according to what you've gauged so it could help

37:01you know especially if it's a higher ticket product and then being there and people kind of gauging and knowing what Rocky just knew the $5 per click you know situation because you also have you know your opposition that's going to be just clicking away you try to make you suck up your money as well that's just a old school trick a lot of these people use so you know definitely that's something major however if you have a higher ticket item or service then I would definitely possibly

37:31say okay yeah let's do it like SEMrush they got the money to burn however they know the lifetime of a client what it cost them so it works out definitely you know you got me thinking about this and I said you know what I'm going to give you all the comparison between the two so with LinkedIn if you run ads on LinkedIn it's typically between $2 to $6 and average is about $5.39 and you get your cost per impression

38:02your CPM per thousand impressions within $5 to $20 per thousand impressions and you have a minimum budget of $100 I'm sorry $10 daily or $100 lifetime per campaign and that could be up and down so the lower the cost it is the lower the threshold so you'd be actually having a higher bargain because you're kind of hitting a threshold where others are already hitting it at a closer range so compare that to

38:32Facebook ads which cost between $0.50 or at the lower $0.30 to $4 so if the peak for Facebook is $4 and the peak for LinkedIn is $6 that's about $2 difference which is big which is a lot and when you look at the cost per thousand impressions on Facebook it's about $3 to $20 compared to LinkedIn which is about $5 to $20 so if you're looking at the threshold you're seeing that Facebook

39:03has a higher ceiling to reach which costs you less but in the future costs you more compared to LinkedIn where you now have it at a closer range and if you have a sales cycle that is between 30 to 90 days you don't have to use all 365 days on the calendar to run the same ad so it depends on what your business is known for and what it does like I know especially with businesses in the first quarter that would be running ads on reports