[Business & Marketing Clubhouse App Special] How to Make Monthly Website Sales and Revenue with SEO Money Pages

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0:30Good morning, Favre. Happy Saturday.

0:35Happy Saturday. I was getting them all warmed up for you. And I just wanted to, I'm going to bring up some of my favorite people up here, if you don't mind. And that will lead to a great conversation. And again, you guys, this is Social Saturday. I do not have my music, but that's okay.

0:56We're going to get right into it. The Favre have somewhere to, I know I'm over here. At the car dealership, let me tell you something about this car dealership. They're so good. I love them to death. They saved me over $1,400 on my mom's car because they welded a clip to my mom's car versus me having to buy a whole catalytic converter. So I love them, but it's still rattling. So I had to bring them in and brought them in. They're so full on the inside that I'm sitting on the outside shaking kind of cold. Anything for the mom, right? But what I'm going to do is I'm going to pass it a favor, you guys. He's going to jump right in. He has something to do at 10 o'clock.

1:26And then if I'm home by the time he's complete, then we'll get into our games and our fun stuff and our music again. So I'll pass it to you, Favre. And yeah, I'm excited for today. Thank you, Rocky. Can I put my link up top? Yeah, this is your space. Do all the things. Act like this is your room. Saturday, welcome, Alicia. Good to see you as well. And Guera, thank you for being here too. Alina, Mosaic, Miss Erica, Magnificent, and Jasmine.

1:59You're all welcome to the room. I'm excited that you're here today. For those who are listening or knowing me or getting to know me for the first time, my name is Favre Obasi Ike, and I'm based in Houston, Texas, and I've been on Clubhouse since November 24th, 2020. So I've spent a lot of time here connecting with a lot of people. And I also do have a podcast called We Don't Play, which is 670 episodes in. And we stream across 160 plus countries, and we're in our 13th season.

2:31And majorly what we do is educate, inspire, and also empower listeners and also action takers to imply or even apply the concepts that we create for them using, whether it's website, SEO, helping them understand what AI visibility actually is supposed to do, what are the reasons for doing what you do with the website. And today's topic is how to make monthly website sales. And I'm going to be telling you how that actually happens and what you need to do. And if you don't have the steps that I mentioned, then that's where you're going to start from. But if you have those, then you can pull off from where you've left off

3:04and then have the rest of the steps and take them as we go together. So I'm excited to be with you guys here today. And before we go any further, I'd like to pass it to Alicia or Guetta to say hello or to say anything. Feel free. The mic is yours. Hey, thanks, Faber. Good morning. Good morning, Rocky. I'm always happy to be in your space. My name's Alicia. I'm an author, coach, speaker, and founder of Brand Marketing. I run a, I'm a graphic designer by heart and by trait that got myself into a lot of things.

3:34And so, because I ran, I built and ran, you know, I don't know if you guys know this about me or not, but in my former life, I built and ran a huge in-house ad agency for a large valve manufacturer, ball valves, mixing valves, back flow preventers, super, like, that's the heartbeat of America. That's the reason you all have clean water and the reason we have heat in our homes and stuff like that. And I learned so much during my process, like, building an in-house agency for somebody doing $750 million a year in sales.

4:04And my marketing budget was $2 million. So, you know, nothing, nothing, nothing small. And I upcycled my career and I started Brand. And I like to act as people's outsourced marketing department. They don't have access to, like, designers, developers, 3D modelers, you know, video people, you know, strategists. And I work a lot with a lot of businesses across the country and I act like that. And for me, it's hard to get business with those people because I'm asking for a monthly MRR from folks like that.

4:36But that's me on my side and I do help a lot of small businesses in my own state. I speak and do things in my state with a lot of, like, the Women's Business Center here. And I start doing some stuff with the Small Business Development Center and helping educate their people, too. So, anyway, that's a lot about me. And I'm based here in Salt Lake City, Utah, baby. And I'm not originally from here. So, anyway, thanks for letting me share. Thank you, Alicia. I appreciate you as well for being here. Guerra, passing to you.

5:06Thank you. You sound a little muffled. Yeah, you sound muffled.

5:23Yeah, that's it. Earbuds. My name is Alphonso Guerra. My handle is Hipponechitis. It's a Greek word that means, like, super winner. And I'm a startup founder. We develop tools and processes for software teams. But I've been in the business space for decades.

5:51So, marketing and finance are things that I have to learn in order to do business. So, I mean, I've studied positioning and different tactics for marketing for years. So, but I'm here to listen, learn, and share anything that I've seen before. So, I'll hand it over to you. Thank you.

6:22Thank you for being here, too. Lenita, passing it to you. Y'all are up here giving soliloquies and speeches. Like, where do these long-ass intros come from? Sorry about that, man. I don't know. I felt inspired, man. Sorry. Good morning, everyone. Yeah, I'm going to be short with my personal wellness strategist and, well, personal wellness and resilience strategist for career professionals and solopreneurs that are ready to amplify their

6:53creativity and do the things they love doing. So, over to you. Thank you, Lenita. Rocky, you crack me up every time. No, I'm glad you're here. And it's good to hear, because I actually got to even know you guys more. Alicia, I meet you on a weekly basis, more monthly. I've known you for years, definitely. But today, I've got to know you a little more. So, these are the moments, you know, that we share. So, thank you so much for being here today. For those who are listening, I'm excited. You might as well tell a favor for her.

7:23What's up? You might as well say she does all the things. Yeah, Alicia does. All the full-store marketing agency, all the freaking things.

7:30Alicia, for being here. A lot about everything we're about to talk about.

7:49So, if you have a website, put a one in the chat. If you're not having a website, but you know you're going to have a website, put a two in the chat. If you don't have a website and you don't care for a website, put a three in the chat. Because some people these days say, I don't need a website. Why do I need one? So, I want to make sure that we set the room straight real quick before we go any further. And hey, Debbie, good morning. What were the options again?

8:20Options are, if you have a website, put a one in the chat. If you don't have a website and you plan to have a website or you are working through a website, whether it's with me or with somebody else or whoever it is, have a two in the chat. And if you have no interest in even having a website at all, put a three in the chat. So, it's one, two, or three.

8:43Okay. And good morning, Faber. Hey, Debbie. Hey, Coach Z. Welcome to stage.

8:52Okay. So, we have a lot of ones and twos. So, this room is going to be very good because most of us have websites. So, I think it would be very helpful for us to discuss these things so that we know what we're looking at. If we build them, if we know how they work, then it will be easier for us to look at our websites and then ask the same question if we're doing the same thing. I'm going to make it very simple. So, if you have a website, your website is supposed to be your storefront, right?

9:23Like, whenever you drive to a store, a bank, a hotel, an airport, like now Spirit Airlines is no more. There's no more Spirit Airlines. So, that's a huge effect on a lot of people, right? Wait, you said Spirit's no more? Mm-hmm. That's the news that's been going around. I woke up and I saw it. So, I've not really read the news in its entirety. It is. You see? It is gone. Done, done. It is done, done, done.

9:54Shut down everything. Gone.

10:00So, I said, yeah, I haven't read everything, so I can't speak on what I don't know, but all I saw was what I read. So, I was like, hmm, this is actually circulating even more. I think it was at 3 a.m. this morning. So, a lot is going on, right? And if you think about it now, spiritairlines.com is going to be in the Wayback Machine if we're looking at the World Wide Web, right? So, if we are thinking about our websites for 2026 and we want to make monthly sales, yearly sales, daily sales, it doesn't have to be monthly, it doesn't have to be daily, but it has to be consistent.

10:39By the same time, if it's both, great. It's dependent on what you do with your website. So, if you have a website and it's new, right? We're going to do this 1, 2, 3 again in the chat because, well, I want to see how this splits. If you've been having a website for less than 3 years, put a 1 in the chat. If you've been having a website for less than 5 years, put a 2 in the chat. And if it's less than 10 years, put a 3 in the chat.

11:09So, under 3 years, 1. Under 5, 2. And under 10, 3. At least you put a 4.

11:19Another option, friend. I didn't want to go too far. Because I've worked with companies that have 50 years, 60 years domains. I didn't want to go too far. But I can stretch it and say if it's under 50 years, put a 4. Someone asked the same website? Prince asked the same website? No, no, not the same website. I've had websites since. Do you know what I mean? The same website. The same website all those years?

11:48Those years, active for those years. You can have 5,000 domains, but you need one website that's going to be consistent over those number of years. And it's uptime, not downtime. So, if you have over 50 years, yeah, put a 4 in the chat. If you have over there, put a 5. You know, I'll just keep it open range because a lot of people are here. So, I don't want to box it. I just want to give you just a sample. So, if we look at this, we can see there's one, there's two, there's some two.

12:19So, I can see a lot of mostly it's under 5 years. Yeah, the same website prints. So, okay. And, Ms. Erica, you're driving. Yes, don't type. If you're driving, do not type at all. Please, safety first. So, if it's under 5 years majority and Rocky had a 3, so that's under 10 years, then, okay, to come up, to put social media or the link in the chat so we're not seeing her into a trope.

12:50Yeah, you can put your website if you want to. Feel free. You know, feel free. If you want me to do an audit of your website one day, if it's not today. No, I'm sorry, I meant in the bio because I want to bring people up, but I want to make sure that they're not going to disrupt the room. So, if y'all could put something in your bio, we'd be more than happy to have you come up. I know some people I knew and don't have friends yet, but. True, true, true. So, yeah, please feel free to be here with us. If you have a question, put it in the chat. So, Alicia says 3 then. Okay, thank you. That makes the specificity more detailed.

13:22So, if you've had a website for less than 10 years, then we should be asking ourselves, what is our domain authority? That's the first question because I'm putting my SEO hat on and my technical hat on. I'm not going to talk about, oh, do this. You got to write this post. I'm going to tell you technically what needs to be done so that your house is not leaking and you're not looking for the pipes and you're trying to figure out what's going on.

13:52So, I'm going to give you guys some high level, but I'll also make it very simple and I'll give you some analogies too. And if you want more information like this, click the link above. That's going to take you to my AI SEO newsletter. You can sign up, you can book a call with me, anything that comes to your mind. If you want to talk about it offline, we'll talk about it because an hour is not enough. I only have about 46 minutes left here. So, I'm very specific and I want to make sure you guys get the information you need today. So, if you have a website under 10 years, then it means that you have been building your domain authority.

14:26I did a math, I created a math formula. So, you can use it. If you don't want to use it, that's fine. But I've looked at it from specific standpoints and I've just said, okay, if this is how it works, then it makes sense if it builds out over time. And if it passes the threshold, that means it has also surpassed the, I can say, the limit that it's supposed to reach. So, when you have a website, every year, your domain is supposed to grow by at least seven points.

15:01So, let's say you bought your domain today. Today is day one. By this time next year, May 2nd, 2027, God willing, you should be able to say you have a domain authority of seven. By 2028, 14, 21, 28. So, you're doing them in sevens, right? And why is it in sevens? For me, I looked at it this way. We have 12 months in a year. And out of those 12 months in a year, seven out of those months could be on-peak seasons and five months could be off-peak seasons.

15:38Of course, it's going to be different for every business. But when I look at it from that threshold, I'm able to know that when the website is picking up momentum, that is when the signals are going to attribute to your domain authority. When you have downtime, and let's say your website is not being seen as much, then you may not have that same type of threshold to actually validate your domain authority. Even though you still have it, it may not be at that specific time. So, if you look at your website, you can go to Google and type in, how do I check my domain authority?

16:09You can go to Ahrefs, A-H-R-E-F-S dot com. And on the very bottom, they have a tool that allows you to check what your website authority is. So, you're going to see it for yourself. That is what you're going to see. It's kind of like your results. Because a lot of businesses have websites. They have blogs. They have products. They have activity. They have lead campaigns. They have things going on. But the number one thing that they keep saying is no sales. So, you wonder, what could be wrong? You have everything right.

16:40Your website is active. Why is it not being seen? It's because there are things that are not in place that if it's technically set up first, you'll be able to know how to even measure this domain authority. So, domain authority starts from that point. In fact, if you look at TikTok, right? I was on TikTok back in 2016 when it was called Musical.ly. Because I'm usually on apps very early when they start. Threads, I was there early as well when the first, under the first million people. So, I look at apps and I get to understand what the nature is behind it technically.

17:15So, when I look at your website, your website should be the storefront, like I said earlier, on how people view you online. So, if they're going to view you online, your website should be the cornerstone that should reference them to other pages off of your website. So, if they come to your website and they now go to your LinkedIn, then that means they've connected with you on a professional level because they came to your website and want to learn more about your business. If they came in and they clicked on, let's say, Instagram, now they want to learn more

17:51about how much of an influence you are and what you do and what do you actually create for your community on a platform that is more or less semi-formal, or I can say informal for interactions because Instagram and LinkedIn are two different platforms. If somebody comes to your site again and then they go to TikTok from there, then they want to know exactly what are the engaging creativity and the good things that you're doing. When you go on TikTok, you really have a giddy feeling because you want to enjoy yourself, you want to learn something new, you want to laugh, you want to cry, you want to smile,

18:22you want to do all the good things, you want to enjoy yourself, you want to share, you want to post, you want to dance. So, you're doing all these things because that's what you want to do, right? So, all these platforms that we're going to, if we ask ourselves this one question, if somebody goes to your website today, can the person find all your social icons from your website? And sometimes the answer should be yes, but most times the answer is no. Why? Because some websites, if you have a website and it's built and the social icons are not

18:58working, it means that they're just there by default. And that happens sometimes. Some people's websites are just there by default and they're not even active. And when that happens, it actually slows down the process. So, now somebody is trying to come to your website, but they can't interact with your website because your website is inactively disconnected. And they want to really actively connect with you because they came yesterday, they saw your

19:28website, they wanted to book something with you. If they come today, they don't see that. Like with Spirit Airlines, if someone didn't know that, someone's going to go to SpiritAirlines.com or Spirit.com today to try to book a flight if they don't know what's going on in the world because they did that yesterday. So, why should it be different today? So, when you look at it from that perspective, you now ask yourself as a business, what are people coming to my website for? And if I'm going to make sales, where are those sales coming from? They could be directly from the website. They could lead to another page where you can make money off of the website. It could be an inquiry. It could be a form.

20:00It could be a request for proposal, an RFP. It could be whatever it is that's going to allow someone to know, okay, there's a transaction here and there's value here. If you have a brick and mortar location, do you have your map there? Is it on Google Maps? Do you have a Google business profile? Because these are the things that Google is going to certify you for and allow you to connect your business long-term to get more results. We had an instance, this was about three months ago, where a business came and we got to

20:33connect with this person and he has a content team and he was like, oh, we're losing traffic. We're losing traffic. What's going on? We're losing traffic. And that traffic is declining, which is also declining in his sales. So it's a direct proportional effect because he uses organic traffic to gain momentum traffic or momentum across different traffic sources. And then he also runs ads for the same measure. So he's spending more money now on ads to get the same attention he was getting for free organically. So he's wondering what's going on.

21:04And I told him, I'm going to do an audit of your sites, sent him the audit recorded and told him the reason why your website is going down is because your oldest site, which of course is not going to be the same date because I was done then at the time when I first recorded it, his oldest post was 2,500 days old. And that was the page that was driving him the most traffic. So after Google has come up with about two updates plus way, way, way more than two updates, I'm just talking about February and March, because in February, Google came up with a discover

21:39core update, which means that all web pages that are localized will be prioritized by Google based on activity of the user's web history and app history. So if you are the user now and you want to look for socks or you want to look for blankets or you want to look for drapes or you want to look for pots or you want to look for cutlery, whatever you have been searching before is going to come in the result of what you find based on the activity on the social media platforms that you are on.

22:10So think about it like this. I want to give you an example so you can match it to what you're doing. Let's say your top platform is LinkedIn and you post videos on LinkedIn, but you'd have no posts at all on your website. You have a newsletter on LinkedIn, but you have no activity on your website. So every time somebody has to check you out, they have to use LinkedIn to check you out. Even though they go to Google, your LinkedIn article could be listed on Google, but they have to go to LinkedIn to actually experience you or experience a business or experience the content. Now, imagine if you were to do the same thing on your website, you'd be getting way more

22:46traffic, way more monthly website sales. And that could also happen internally because there are websites that drive millions of monthly views and that goes to like new sites, right? Blog sites. These websites are just tell you information. That's where you normally see them having ads. We have ad placements all over their webpages. That's giving them at least a thousand dollars a month on the backend because they're generating a million impressions and traffic and they're getting a thousand plus.

23:16I mean, that's not the benchmark difference, but just to tell you that if you have way more traffic, you can be able to measure on your end and say, okay, we write 50 blogs in a year or we write 150 blogs in a year. And each of these blogs are getting us the traffic to these products that we sell. Because most times when you have a website, you just have a website because you want to make sales. Yes. But do you have the pages that actually drive the sales? There's something called money pages. You can write this down. Money pages. Right. What is a money page? A money page is a page.

23:48And this is just my definition. So you can Google it and see what you want to see. But from what I've experienced, a money page is started off from an entry point. And that entry point comes from a standpoint. So that standpoint would be a search engine. It would be a Google, a chat GPT, a cloud, a Pinterest, a YouTube, you know, a thread. If somebody has come into your website from a place, right? Like if you click on this link above, you're going to my website from Clubhouse. So we're looking at the standpoint, which is the first position.

24:21So if somebody comes to your website and let's say they found you on Google, right? And they clicked on your link on Google. Now, where money page is translated into is where I can say that your page now becomes an activity experiment for the user or the consumer to understand better how you can be able to let them know about what they need because they came in through their search and they found you in the process. So if you have a business and they come to your website and let's say they want to fill

24:55out a form because they want to learn more how they can work with you or let's say you do photography. And I'll give you an example of what we did with a client. And so you can also see it on Google for yourself. And that way somebody can come in and say, okay, I'm interested in this. I like what you do. I can see the photos. I can see the testimonials. I can see the links. I can see the copy. It makes sense. I can fill out the form and then I can now work with you. And that now turns into a lead. What makes it a money page is that the person leaves something behind.

25:27They leave something behind. They're either going to leave their email address, right? That's why even your homepage could be a money page because your homepage could have a pop-up and that way somebody can now come into your email list. And that way you already have a workflow that's allowing triggers to happen and allowing you to create more automation for your business, for people to connect with you on a deeper level because sales doesn't just happen overnight. Someone can wake up at 4 a.m. in the morning and purchase a product they've been thinking about for the last three months

25:57or do that right away because they need it right now. So people have the buying cycles is completely different. If you're on Pinterest, for example, on Pinterest, the learning phase is 14 days. So if you want to make monthly website sales with ads on Pinterest, then you have to also understand the learning phase and understand that if you have a month, then you have 14 days subtracted from the amount of time you actually want to spend with ads because you also have to include those 14 days to understand what the learning phase is going to tell you about

26:28the algorithm at that time. So it's important to use your website if you've been having it under 10 years to look at your website and ask yourself, how many pages have I built on my website? If year one, you had five pages. Year two, you have five pages. Year three, you have five pages. Then it means that you've not really built your website. It's like your house. If you paint your house today in the next three to five to 10 years, you're probably going to paint someplace in your house again. So that means you've added something to increase the value of the property.

27:02So how do you increase the value of your property online is by increasing the number of pages that people can access and come in through an entry point. So the goal for you to make monthly website sales is not just so that you can have a page you can run ads on. If you have one product, do you have 10 pages to support that one product? Do you have comparison charts? Do you have FAQs? Do you have infographics? Do you have details? Do you have opening reviews? Do you have information that people can connect with you on? Do you have definitions?

27:32Can you give people examples? Can you compare them to your competitors and tell them why you're the person to go to? Those are pages on pages on pages. Canva is a perfect example for that. Before Canva became Canva, Canva was writing a lot of blogs. They were adding pages to their website, meaning they were adding properties and assets so that people can get to know about them better. Today, we all know Canva, but who reads Canva's blogs? Not everybody does. But what did the algorithm do? It indexed and stored that information. So if people are looking for a photo editor or looking for the best online canvas for your

28:07photography edits, you'll find Canva in the mix because they've already put themselves out there to make those monthly website sales. The monthly website sales is not for today. It's for tomorrow because we're in a new month. We're in the month of May. It's going to be another month. It's going to be another month. So monthly means continuous. It doesn't mean it's going to stop in June or it's going to stop in July or it's going to stop in December. It's going to continue. So every year you have a website, if you know that you've had your website for the last 10 years and you've not increased your page depth by 10% or even by 50% because you

28:42had 10 years to cover, which means you have 52 weeks times 10, you have 520 weeks to create 520 pages on your website. So if you don't have up to 500 pages and you've been on your website for 10 years, that's how you can benchmark those things and see if I can do at least one page a week. It's kind of like saying, if I can read a book once a week, or if I can do a task once a week, then I'm one list away or I'm one checkpoint away to my destination. So I have one less thing to worry about now.

29:14So if you think about these things, I want us to really talk about them. So I have about 31 more minutes to go. If anyone has a question, thought, I'm going to go into the chat, but I also toss the mic up to ask if anyone has a question or a thought about what we're talking about today.

29:36No questions. It's all good.

29:39Thank you, Lenita. Butter, you have a question? Good. I don't. I'm just trying to soak it all in, man. It's a lot.

29:50Same here, Faber. I'm taking notes, man. You are a very informational friend. I really appreciate it, too. Thank you. Thank you, Alicia. Thank you. And thanks for being here, too. Hey, Mark. Good to see you as well. Thanks for being here, y'all. And I see you, too. Michelle, Robin, Landstronaut, Alina, Miss Erica, Elisa, Mosaic. Thank you for being here. Tosh, Star, Abdal, Jasmine, Sharice, Lisa. All of y'all that have a pink ticket, by the way, at the very top, go to Business and Marketing

30:22and join the house. This is Rocky's house. Rocky's here. She's the owner of the house, so join the house. They're about 17.8K members here. So feel free to be part of the community. We talk about these things. So do not leave this place without cashing in your ticket, because a lot of you are here. And I'm glad you're here, too. And if you have a question, reach out to me or anything you'd like to do. Please feel free. This is a free space. So as we keep going. What's that, Rocky? Rocky's in the building.

30:54So I want us to do some action steps and ask ourselves these questions, because in these next 29 minutes or less, we're going to break down. I'm going to switch gears now so that you can also hear what I've talked about before and now apply it for yourself or to your infrastructure.

31:16One of the ways that you can make monthly website sales is having a header and a footer. It sounds very simple. It sounds very, like, basic, but this is very underrated. You need to have a header and a footer.

31:31Why do you need to have a header and a footer? The reason is because when people come to your website, they come to learn about what you have from the top, and then they scroll all the way down to see what else you have. If you look at websites, right, most websites do this. This is something that is going across the board. I see this every single time. If, let's say, you want to, and I'll give you two instances so that you know how serious this is. When you look at, let's say, a website that, let's say, a company, and you just go to a

32:05company website, at the very bottom in the footer, you can go to careers, but you may not see careers at the header of that business or corporation website. You'll see it in the footer. Another example to give you is with software. If, let's say, a website has free tools, they're going to put those free tools at the footer of the website and not at the top of the website, at the header. Why? Because the header has limited amounts of space, and the footer can, I can say, can

32:35have infinite amount of space, right? You don't want it to be too long either. That's why platforms like Shopify, I can see a Shopify website without even going too deep into it because it will tell me right at the footer what the footer looks like because all the footers have all the acceptable payment methods, whether it's Visa, MasterCard, Amex, Discover, Apple Pay, Google Pay. You'll see those social icons or those app icons at the bottom of the site. If you have a website that, say, you have Google Play, you have Apple Play, more likely than

33:08not, you would have those buttons at the bottom if you have certificates, right? If you have testimonials, if you have reviews, if you have privacy policies, if you have all those kinds of things, they're going to be at the footer of the website. So if it's not at the footer of the website, it's like you can't walk anywhere without your feet. You got to walk with your feet. So your website is walking on the footer. That's why it's called a footer. It's foot, F-O-O-T-E-R. So there's a header, which is your head, and there's your footer, which is your foot or

33:42your feet. Like, I mean, whoever made those terms, God bless them because it makes so much sense. Why not? It's a header and a footer. You have a head, you have a foot. So the header is supposed to tell you, okay, look left, look right, walk up, walk down, jump over this, step over that, because you know exactly where to go. You're not guessing. You can see it. Hey, Lance, you're not. So you can build these things because the header tells you product, about, shop, blog, podcast,

34:16book, Amazon, something. It's going to be there. And once it's there, someone can go from there to the next page. There's something called pages per session, right? And if you don't have at least two pages per session, that means you're not really making monthly website sales. Why? And this is why. You need at least two. Because if someone lands on your page, they're going to land on your page, right? And let's say you, let's make it even very simple. They land on your page. It's a product page. That's page one.

34:47They click buy now. That's page two. And that's checkout, right? Some businesses may have product click. And when you click, it's going to now tell you, okay, we're going to now do this again. And we're going to take you to the next page. So when you have these pages, these pages are going to tell you exactly where to go. And before I go any further, there are a lot more pink tickets in the room.

35:21So shout out to Rocky. This is an amazing space. This is Rocky's space.

35:28Go at the very top. It says business and marketing. Join the house. Join the house. Join the house. And Rocky has amazing rooms like this. And you'll never miss out on amazing information like this. So thank you, Rocky, for the coins. Appreciate you. And definitely, guys, be part of this room and be part of this conversation. If you have a question, put it in the chat because I want to make sure that I can answer your questions, too. So thank you for the love, Alicia. So when you have a website, you think about your header and your footer, right? So your header, you can have three items. You can have five items. Think about the Chick-fil-A menu and the Popeye's menu and the McDonald's menu.

36:03Just think about it. I said menu three times. So when you hear menu, you're going to choose from that, right? If you go to a restaurant and the restaurant says $3 signs, you know you're going to spend anywhere from $100. And above per person. If it's $2 signs, you know you're going to spend between $10 and above per person.

36:22So when you have a website and your website is going to tell you that you have to go to these places, then people are coming from other places. Not everybody lands on your homepage. Not everybody goes to Nike.com. People go and look for the shoes they want and then they land on the products. If people want to go to Lululemon or they want to go to Macy's or they want to go to their favorite store, today's a Saturday. You can either walk into the store or go online or Amazon and shop around and get what you want because you know exactly what you're looking for.

36:52You go to Amazon and type in what you need. You open a page. That's page one. You add to cart. That's going to be a page two. You're going to go to another page. It's going to ask you, is there anything else you want? That's page three. Then check out or maybe check your payments. Page four. Then, oh, order confirmed. Page five. So you've gone through about five pages to purchase one product and you have to multiply this times the number of people who are visiting your site and doing the same exact thing.

37:21So my question to you is, how do you have your header? How do you have your footer? If you don't have a good header, if you don't have a good footer, it's going to be hard for people to find your website. A lot of people have landing pages. There's no header. There's no footer because it's an endless page. It just keeps going and going and going and going.

37:43So your page has to make sense. There has to be a reason why you're doing these things. If you'd have no header, no footer, then that means you want people to stay on that page and not leave. It's kind of like saying, oh, you can walk in, but you can't leave because there's no exit point. The only way for you to leave this page is to actually close the tab.

38:02Because there's no header, there's no footer. So I'm giving you guys this technical things so that you just see them. I don't want to say, oh, do this, do that, because I don't want to tell you what to do. I'm just showing you, if you look around and see your website and ask yourself, do I have these things? Do I not have them? Just create your own checklist. And that way, when you check those off the list and you score yourself and you say, okay, I have 10% or I have 100%, then you know where to work from and you know how to start from where you actually are today. So your header, think about your header, think about your footer, right?

38:33Those are very important places to think about with your website. When you have those things in place, people can now connect with you because when people click on those pages, also know this, those pages are also URLs, right? We always say, what's your URL? URL stands for Uniform Resource Locator. Uniform Resource Locator. That's what a URL stands for. A Uniform Resource Locator.

39:05Why is it a locator? Because it's telling you where to go. Why is it a resource? Because it's information on the page. Why is it a uniform? Because it has to make sense. I can't be telling you about socks and all of a sudden I'm telling you about suits.

39:22It's either there was a typo or a grammatical error or they were not semantically connected. So if you're creating content for your consumers, they have to stay on topic till they purchase. We have a client that we worked with and they sell vegan makeup. That was very unique. Vegan makeup. So I was like, okay, who are the top competitors? There's Sephora, there's Ulta. And do they have it? If they do, they're going to be very specific product lines. So I was looking at that from the makeup industry, getting to understand those things.

39:55So I learned so much from our clients more than they learned from us because I'm able to know this is what you need as a business. And if you can't get to this point, this is why. And I'll send you an audit. I'll say, here is your website. This is what it looks like. This is what I see. And now you tell me what you want to do with your website. If you have websites and you have pages, there are going to be a chance for you to also have broken pages on your website. You may have duplicate pages on your website. That's a possibility. If you've had your website for years, if you've not updated those pages.

40:28And it's fine because sometimes if you have broken links, that means the person you link to has a broken link. So you have to fix that too. If there's a broken glass in your house, you're not just going to leave the glass there. You're going to fix the glass. You're going to sweep out the glass. You're going to make sure nobody gets cut. So when you have a broken link, it's a 404 error. And if there was a sound effect for a 404 error page, it would sound like this. You can't go past that point because now you have a signal and you're like, uh-uh, this

41:00is danger. And even when you can't make monthly website sales, it's because your website may be non-secure. If you don't have a HTTPS, HTTP stands for hypertext transfer protocol. And if there's no S, which stands for secure, it's going to be hard for you to secure your sale or secure your purchase. If it says no, if there's no padlock on that page, trust me, there's no way you're going to make any sales on those pages because it's not secure.

41:34Someone's not going to put their credit card and put themselves at risk because of your way not to be compliant with how things are supposed to be done.

41:45Your domain also is important too. You can go to a website called nslookup.io, nslookup.io. That means nameserverlookup.io. Go to nslookup.io. They have a new section that says your domain health. And most times if you see your domain health, it's going to tell you whether you're high risk, whether you're medium risk or whether you're low risk. So I'm dealing with the digital health of your website, not how to make money on your website

42:16because I know it's a hot topic. That's why a lot of us are here. And yes, you want to make money. But if you don't set these things up first, there's no way on God's green earth you're going to make a dollar because if you create content and someone cannot find you or can't attribute a sale based on what you can do either through a review, through a video, through a carousel, through a testimonial, through some type of UGC content, user generated content, through a sponsor tag, through a blog, through some type of development.

42:46For a guide through something that's going to make sense, then it's not going to work because someone's going to have risk. And that's why there's a study that was done that there are a lot of abandoned carts with e-commerce. There are a lot of abandoned carts because all these abandoned carts have limits. It's either your shipping costs went up or we didn't know that there was an extra cost to this when there are extra costs that the people didn't pay for or budget for or plan

43:18for. They're going to leave because they didn't plan for that. They planned for something and you didn't meet up to their plan. So it's not their fault that they're leaving. So when you think about these things and you take care of the people you care for first, then they'll take care of you as well. There's a good saying, if you take care of your car, your car will take care of you. Rocky's taking care of her car because her car is going to take care of her. So you got to think about these things, guys. I got 16 minutes left. I'm tossing the mic up. Questions, thoughts, the floor is open.

43:49My car don't love me.

43:54He said he has some questions. Go ahead, Prince. Pass it to you. Yeah, first of all, good morning, because I am in India, so I don't know if people are connecting from this place, but hi to all. Listen, I have a basic question. I am also a technical person, but I am not a developer. So nowadays, in ITAs, people are now start using ChatGPT, Cloud AI.

44:29So which platform is good to develop a basic level website means because nowadays everybody are using AI. So I would like to ask this basic question. Apart from this, we have various other means the tools are there. It means already favors X, means given in-depth detail like Canva and Shopify. Which tool is good if we want to start a website, create a website?

45:01That is my question. Thank you. Thank you for that question, Prince. That's a very good question. So when you look at AI websites today, there's something called Vibe Coding. I'm not going to go too deep into that. But that is what most AI websites are doing, Vibe Coding. It's different from traditional coding where you have the CSS, your Python, and all those jargon, tech jargon words. So Vibe Coding is different because that's AI related. It's AI website built. And a time will come when these things are going to get more and more sophisticated.

45:35So this is the worst version it's ever going to be, for sure. So I know that it's going to keep growing. But as of today, if you want to have a website and build a longstanding, evergreen website that can help your business grow, you can choose from any platform. Any CMS platform you have is fine. What's going to matter is whether that platform is open source or closed source. And I'll give you some examples of that. WordPress is open source and Wix is closed source, right? On Wix, you can't really customize as much as you can or could with WordPress.

46:11Within WordPress, you have Elementor, you have Divi, you have Cornerstone, you have all kinds of plugins, all kinds of setups in there, right? Because it gives you that liberty to be more flexible with your plan. And there's a study that was done too. Of course, if you Google this, you'll see too. There are over 1.1 billion websites in the world. This is excluding domains. These are websites that have active domains or active domains that have active websites. So you'll be adding your website to the 1.1 billion websites in the world today.

46:45Now, with these 1.1 billion websites, there was a study that was done that about 43% of websites are built on WordPress. And with Alicia, it says not true anymore for Wix because Wix has something called Wix Harmony. So they're definitely- Dude, I built a website in 24 hours with that. I'm not joking. And it's better than anything that I've ever been. I've been a Wix user since 2012. So a super long time.

47:17And someone suggested I do that. I'm blown away with how incredible it is. It's better than anything you could get just from any of their standard stuff. And I do both. But anyway, I just have to share that. Sorry. No, you're right, Alicia. I'm on Wix too. I'm on Wix too. I'll start to hang anxiety because like I, you know what? I feel like, Favre, I feel like Wix is a great solution for a small business owner that doesn't want the hangups of WordPress because we're-

47:54A lot with Wix. I'll shut up. This is your platform, not mine. Sorry.

47:58No, man. Go ahead. Lance and I were just telling me about that. So I went over there and started exploring too. Rocky, I'm not joking. I had, well, I had, it's a long time ago and it, it has come up a lot since when I first had it. When I first had it, the automation sucked. Like you couldn't even do segments. You couldn't spin people off on the email. So that was like what turned me off. But yeah, I see it changed a lot. No, if y'all are really interested in it, there's a link in my bio with my new website, alishabrandom.com. I put it up yesterday, man, and I'm still working on some bugs on the back, but I can't believe

48:31what I did with, with just like 10 hours of my time and feeding it in between, you know, Claude and, um, and it's a little AI feature. And also I'm a creative, so that's super helpful, right? I'm an actual creative so I can make shite a lot better. Right? So anyway, I'll lay my plane there. Sorry. But Mark did put a good point in the chat. Mark said Wix, with Wix, SquarePace, et cetera, you are building on a house. Well, you're building a house on land you don't own. You don't own your own site. You rent it. Love to hear more about that. Mark, go ahead.

49:03Can I say something real quick? No, go ahead. Prince can go first. Okay. Go ahead, Prince.

49:17Everybody. My name is Prince from New York. I'm in the Dominican Republic, but we were talking about Wix and I had to jump in real quick because I spent a lot of time learning Wix and, um, this AI, there's a lot of AI platforms that kind of just, you know, makes Wix not as beneficial anymore. I just put a link in the chat, but essentially if you go to that website, um, AI could build

49:47a whole business for you in like 10 minutes, literally, um, you could come with an idea or it could give you a business idea and it'll build the website. It'll build the emails. It'll build, you know, the marketing. It'll do almost everything depending on what the business is, but it can do everything on a monthly basis and, um, just generate revenue. Um, so here, for example, um, one second, one, um, what I would like you to do, I don't

50:21allow links in my chat if they are affiliate links or anything promoting a business. Um, but what I would like you to do is get with me so you can host a room on this and then you'll be able to advertise that way. And like, and also give people some knowledge, um, on what it does for people. Would you want to do that? Cause you can connect with me on the back channel and we can do a separate room about that. That'll be, that way it'll be your own space to advertise and tell people what it can do. Oh, I didn't realize that was, uh, advertising.

50:53I was just, um, Oh, sure. Hold on. I'm going to affiliate link. So that's, that's the only thing, that's the only thing I referenced, but yeah.

51:02Okay, sure. Uh, just get with me in the back channel and then, um, all right. Um, yeah, it is really simple now. I am not, I mean, there's a lot of people who have, you know, success with Squarespace and Wix. It is great for DIY wires. It is like, there are, you know, website professional website developers building over there. No problem with that. I don't believe that Wix or Squarespace are going anywhere.

51:33There are some limitations. There's always been some SEO limitations. They're always working on these. So, you know, it is always in flux. There are some, I mean, Wix has a new AI tool that I was checking out. Looks interesting. I don't think it's completely ready for prime time yet, but the, my premise was, is that you're, those are proprietary builders. You decide to go on Squarespace. You are locked into Squarespace. You cannot take that site and move it somewhere else.

52:04It is, you know, you're really, you know, you're, you're building this house and you're not really, you're building the house and you're doing the investment to build it, but then you're still kind of always renting it and you cannot ever leave. Now that might be absolutely fine for some people, but I guess the, the advantage of a WordPress site is that you own it. You, you can zip it up in a file and take it anywhere you want. Uh, and you do not have that capability with Wix, Squarespace, show it like whatever.

52:36I, again, I wouldn't worry about Wix and Squarespace going away. Some of the other builders, uh, you never know what's going to happen. And you're, you know, you're kind of stuck once you're there. I will land it there. Thank you, Mark. That's what I was saying by open source and closed source. And that's why I was very specific with my term. I didn't say that it's better. It's not better. Open source is different. Open source is WordPress. And that's why hotels, government websites, hospitals, medical centers, they mostly use

53:07WordPress because you have full ownership and you have code adjustments. You can create code injections. And of course you can do that. Of course, with Wix, there are things that you can do there, but there's some things you can't do. There's Magento. There are other platforms that you can use on large database modules that you can have to actually create websites with HTML. That's full ownership. Closed source is where you have the rental. That's where it's controlled by a service provider. And that's why when you have a Wix account, it's defaulted by a default name server. That's why you're on that platform. So if it's domain control or if it's something else connected, it's going to be there.

53:40And also for you, Prince, I saw your site and I saw that your website doesn't have a robots text file. That already tells me enough to know about the technicality of your website. Alicia, I looked at your website and I saw there's some crawl delays on your Wix robots text file. And it's on Wix, but there are ways to optimize those things so that you don't think of using these platforms by default. Even on Wix, there's a platform, as I've seen it across different sites, there's usually a no index tab that is usually by default turned on on Wix, which is surprising to me and not many people get to see that.

54:12So I've gone deep, deep, deep, deep into these platforms and not just the surface layer to understand what you can do and what you can't do. So yes, Wix is great. My domain authority is at a 47. So that is a great authority that I can be able to have on Wix. So Wix is not bad. But in my mind, I'm like, OK, we build on WordPress. Should I move? I don't have to move. If I need to, fine. But at the end of the day, I'm creating the traffic and the results that needs to be created for a website. But if you're going to be a WordPress, then you also have to prepare for everything that comes with WordPress when it comes to maintenance and all those things.

54:44So can I be a contrarian, a little bit of a contrarian, you know, I'm a contrarian, me and Mark always go back and forth and I get it. I get it. Don't listen. I'm not blind to any of this that you guys are talking about. When I was on WordPress, holy freaking cow, I did not have the time, the patience, the energy or the money to maintain it. So does it really matter if you're if it's reaching the goal that you're reaching, if that makes sense? So say, for example, you know, people don't find me organically. I'm running ads or eventually they will or my domain authority goes up if it serves its

55:17purpose. Right. And it's more convenient and easier or easier for us versus it being a headache or costing us a ton of money. Is it OK? And can we still build on these rented, quote unquote, platforms?

55:32Honestly, I'll just quickly say and I want to hear your thoughts on this, Mark. It's like housing. It's either going to buy a house, rent a house, rent an apartment, rent an RV, own an RV. It's going to be based on what you want. You're either going to own it or rent it. You're either going to rent it out for Airbnb, rent it out for Turo. You're either going to own it. It depends on how you want to control it because it's your domain property. So when you think about the platform, the CMS platform, the content management system, people are not thinking about owning their websites. They just want a live website that's working for them. So no one they don't think about the technicalities or does have to be on this platform or this