The Knowledge Project
Shane Parrish / Farnam Street
In-depth interviews with CEOs, founders, and thought leaders on decision-making, leadership, and strategy.
Why we picked this
We picked The Knowledge Project for the way host Shane Parrish treats a story as a vehicle for operational principles. The show does not summarize business histories; it extracts the logic inside them—the specific reason a retailer stocks one SKU instead of three, or why a founder stakes his reputation against the math. Parrish favors long, uninterrupted narratives over panel chatter, letting guests build arguments from primary details rather than trading anecdotes. The payoff is durable: each episode leaves you with a framework, not a list of takeaways.
Recent episodes
Mental Models That Change How You Think | Bill Gurley
Jun 9, 20261h 2m
Proven, Better, New: Mark Pincus on the Rules of Product Innovation
Jun 2, 20261h 10m
[Outliers] The Hyundai Founder Who Put a Country on His Back
May 19, 20262h 19m
Winston Weinberg: Speed, Stress, and Better Decisions
May 12, 20261h 3m
OpenAI Co-Founder: AI Goes Parabolic! Here's What's Next | Greg Brockman
Apr 22, 20261h 12m
The $25B CEO: Most Leaders Are Setting Goals Way Too Small
Apr 14, 20261h 39m
How AI at Alpha School Makes Kids Learn 10x Faster (with Joe Liemandt)
Mar 31, 20262h 13m
[Outliers] Harrison McCain: Single-Minded Purpose
Mar 24, 202639 min
Brookfield CEO: AI Bubble, Opportunities, and Risk | Connor Teskey
Mar 17, 20261h 25m
[Outliers] J.W. Marriott: Building an Empire Without a Master Plan
Mar 10, 202639 min
The CEO Who Lost 80% of His Company's Value (And Built It Back): Vlad Tenev
Mar 3, 20261h 50m
[Outliers] The Obsession That Built Nike | Phil Knight
Feb 24, 202637 min
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