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The Knowledge Project

Proven, Better, New: Mark Pincus on the Rules of Product Innovation

June 2, 20261h 10m

Show notes

Mark Pincus is the creator behind Farmville and Words with Friends. He built Zynga into one of the biggest gaming companies in the world and helped shape the early era of social products on the internet. In this conversation, he breaks down how great founders spot winning ideas early, why most startups build the wrong thing, and how products become part of people’s daily lives.

Transcript

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