Design Untangled | A UX & design podcast in plain English
DU062 - Starting a branding agency during COVID - Andy Lester Interview
October 27, 202034 min · 5,571 words
Show notes
A global pandemic is not the time many would think about setting up a new branding business, but our guest today has done just that. We speak to Andy Lester, founder and Creative Director at Childish Design about setting up his branding agency during COVID-19 and talk about what exactly a Brand Designer is. A Brand Designer is critical in bringing brands to life and creating their identity.
Highlighted moments
A lot of people say brand designer. And I think it's very important to say that we create brand identities. We don't create brands. You know, McDonald's is a brand and a designer didn't create that.
“I think that due to the nature of how startups are financially funded, they're usually backed by an investor. And, you know, the investor is not looking to reap any rewards on that for a good sort of five years, maybe. You know, it's not as impacted because, you know, if they've already had the investment, they're going to go through with that rebrand”
“I think just, just keep going. I think the pandemic will have an effect, but it may have loads of opportunities as well. So if you start jumping to negative conclusions, you're going to do yourself out of a job.”
Transcript
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