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Design Untangled | A UX & design podcast in plain English

S2E4: Anthony Baker - Using AI and machine learning to reduce uncertainty

February 16, 202127 min · 4,500 words

Show notes

We’ve partnered with ProtoPie, the future of interactive product design, to help you navigate through uncertainty and overcome the challenges today's unprecedented conditions have brought to the industry. Join us for Season 2 - Designing for a new level of uncertainty. Design and the technology used to implement it, have always been two sides of the same coin.

Highlighted moments

What I found that it's not very spread out or is not as common here is prototyping practice. The idea that you will take a concept and actually make something that is, you know, real, that people can experience, that people can get in their hands and actually see how it feels as soon as possible.
Instead of seeing it as a threat to your profession, it's more about like, how can you use prototyping or design AI tools that allow you to create a lot more variations in different contexts or using different inputs?
What I find that is the best option is this idea of like it's a symbiosis, it's a synergy between design and technology where you are coming up with ideas of the possibilities from both sides.
a lot of these companies are coming to us and, you know, in general, they are starting to think, how can they develop digital experiences that allow their brands to have a direct relationship with their customers, right? So a lot of like DTC, kind of like initiatives

Transcript

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