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Design Untangled | A UX & design podcast in plain English

DU058 - Sustainability and COVID-19 - Yasmin Borain Interview

June 2, 202026 min · 5,006 words

Show notes

How have consumer and brand attitudes to sustainability changed over the last few years? How have things changed with the COVID-19 coronavirus pandemic? From virtual conferences to shopping more locally, the impact of the lockdown has been large and far fetched across the globe. Carla speaks to Yasmine Borain, Creative Director at Publicis Sapient about the changes she has seen, and how clients, society and businesses are responding.

Highlighted moments

what we're really seeing is it isn't just focused on these like individual needs but this over collective needs and collective needs including society and the planet
there isn't a product or service that doesn't kind of require material input or doesn't produce waste or doesn't you know involve labor
what a crisis does in times like this is makes us to um you know think both short term and long term but also makes um the possibility the impossible feel possible because you don't have any choices but to think differently
right now people i mean i read an article this morning where a company is using their offices as a homeless shelter you know to give to help the community

Transcript

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