The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy
TEA 247: This Client Lost $72,000 Because of AI
May 28, 202618 min · 3,422 words
Show notes
A Max Profits Mentorship client followed AI's recommendations on their Meta ads campaign and watched their revenue drop from $268K to $196K in a single month. Ad spend % climbed from 30% to 40%. $72,000 gone. In this audio-exclusive episode, Dylan breaks down exactly what went wrong and the one rule that would've saved this client $72K in revenue.
Highlighted moments
Turns out it was reporting that some of her best ads, ones that have been working for quite a while, it was reporting them as underperformers.
“Claude was misreporting about 25%, plus or minus of what Meta was saying. And in some cases, up to 50%”
“she killed her top spending ad that was getting around $800 a day.”
Transcript
Transcript not available for this episode yet.
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