The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy
TEA 252: The 4-Level Meta Ad Testing Ladder (Know What To Build Next)
June 22, 202623 min · 5,170 words
Show notes
The number one question we get from ecommerce founders running Meta ads is the same every single day: what do I test next? After 15 to 20 hours of think time, thousands of optimization sessions, and hundreds of ad accounts, Josh built one framework that answers it for good. It's called the Ad Testing Ladder.
Highlighted moments
the goal is to climb from the cheapest variable to the most expensive variable, and you exhaust the run, the rung that you're on before you climb to the next.
“I don't consider anything an angle if you can't write at least 10 different hooks about that angle. Because if you have something that it's like you can only say in one way, then that's what I would consider only a hook.”
“you would film maybe one video that has the bulk of the angle in the video, and then just film like you saying the hook five different ways in the beginning, and you just slice the beginning of the video.”
Transcript
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