The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy
TEA 245: Meta Is Still Having Bad Days (How To Optimize Campaigns When It’s Not Your Fault)
May 21, 202617 min · 3,353 words
Show notes
► RSVP For State Of Meta Ads Q2 ► Listen To Episode 240: What To Do When Your Business Is In A Slow Season Meta has bad days. And most business owners react to those bad days by killing campaigns that were actually winning. turning a temporary dip into a permanent loss. In this episode, Dylan breaks down exactly how we optimize campaigns when Meta has a bad day, using a tool the Breezeway team built called the Bad Day Detector.
Highlighted moments
a lot of times a bad day is actually created by meta underspending one day and then the next day wanting to spend the rest of your budget so overspending but then not having the audience to hit when it overspends so it goes to a worse audience essentially
“making quick knee-jerk reactions when it was meta and not you can turn a two-day bad day streak into a seven plus day bad day streak”
“we always want to assume that the problem is us we don't want to blame meta because unfortunately blaming meta will get you nowhere”
“a bad day only raises your ad spend percentage by like a percentage or two your 30-day ad spend percentage will only move by like one or two percent so if you've been keeping your ad spend percentage in check up to this point it won't hurt you that bad”
Transcript
Transcript not available for this episode yet.
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