
Masters of Scale
Reid Hoffman
Reid Hoffman's interviews with founders and CEOs about scaling companies from zero to giant.
Why we picked this
Masters of Scale examines how companies grow from fragile startups into enduring institutions. The interviews strip away founder mythology to examine mechanics, trading operational speed for structural durability. The show favors rigorous post-mortems over easy triumph, mapping the exact points where business models break and reform. Every conversation treats scale as a problem of systems rather than personality, making the archive a reliable manual for building durable enterprises.
Recent episodes

Reid Hoffman and OpenAI CFO Sarah Friar on where AI goes from here
Oct 22, 202628 min

REI’s secrets to sustaining a beloved brand and touching grass
Oct 20, 202628 min

Rich Roll’s ‘crash course’ in entrepreneurship
Oct 15, 202635 min

The AI race to save American science and reshape medicine forever
Oct 13, 202627 min

Pioneers of AI: OpenAI’s Tibo Sottiaux doesn’t want humans to be an ‘afterthought’
Oct 10, 202637 min

Building a marketplace from scratch, with Hipcamp founder Alyssa Ravasio
Oct 8, 202632 min

Kalshi vs. Everyone: Co-Founder Luana Lopes Lara on the lawsuits and the long game
Oct 6, 202634 min

Don't be boring: KCRW's Jennifer Ferro on building a brand people love
Oct 1, 202633 min

Halloween meets GLP-1s: Hershey’s candy Super Bowl, with CEO Kirk Tanner
Sep 29, 202627 min

Rapid Response: Stop creating businesses. Buy one instead, with Codie Sanchez
Sep 26, 202633 min

How to build a billion-dollar sports team from scratch, with Golden State Valkyries’ Jess Smith
Sep 24, 202637 min

Rebranding in a war zone, with Prosper Global (formerly Mercy Corps)
Sep 22, 202626 min
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