How I Built This
Guy Raz / NPR
Guy Raz interviews founders of famous companies about their entrepreneurial journeys.
Why we picked this
We picked How I Built This because Guy Raz presses founders past the victory lap. Every interview reaches the moment where the plan fails — the product returns, the parent reneges, the architecture is wrong — and the founder has to choose between the guaranteed revenue and the right rebuild. Raz knows the origin story cold and asks the specific question that unlocks the actual decision. The result is a feed where the business history is durable and the entrepreneurial lessons are earned, not inspirational.
Recent episodes
Advice Line with Christina Tosi of Milk Bar
Jun 11, 202645 min
Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)
Jun 8, 202658 min
Advice Line with Tim Ferriss (August 2025)
Jun 4, 202647 min
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
Jun 1, 20261h 28m
Advice Line with Jeffrey Hollender of Seventh Generation
May 28, 202646 min
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
May 25, 20261h 27m
Advice Line with Sarah LaFleur of M.M. LaFleur
May 21, 202648 min
NVIDIA: Jensen Huang. From near collapse to becoming the world’s biggest company
May 18, 20261h 7m
Advice Line: New Offerings, Bigger Markets
May 14, 202641 min
Room & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of a Furniture Giant
May 11, 20261h 1m
Advice Line with Jonah Peretti of Buzzfeed
May 7, 202643 min
Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company
May 4, 20261h 12m
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