How I Built This
Guy Raz / NPR
Guy Raz interviews founders of famous companies about their entrepreneurial journeys.
Why we picked this
We picked How I Built This because Guy Raz presses founders past the victory lap. Every interview reaches the moment where the plan fails — the product returns, the parent reneges, the architecture is wrong — and the founder has to choose between the guaranteed revenue and the right rebuild. Raz knows the origin story cold and asks the specific question that unlocks the actual decision. The result is a feed where the business history is durable and the entrepreneurial lessons are earned, not inspirational.
Recent episodes
Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.
Jul 27, 20261h 12m
Advice Line with Curt Richardson of OtterBox
Jul 23, 202641 min
Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.
Jul 20, 202651 min
Advice Line with Kenneth Cole
Jul 16, 202645 min
Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)
Jul 13, 20261h 15m
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)
Jul 9, 202648 min
Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
Jul 6, 20261h 3m
Advice Line with Ronnen Harary of Spin Master/PAW Patrol
Jul 2, 202643 min
e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
Jun 29, 20261h 14m
Advice Line with Susan Griffin-Black of EO Products
Jun 25, 202643 min
STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct
Jun 22, 20261h 14m
Advice Line with Shazi Visram of Happy Family Organics
Jun 18, 202645 min
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