World-class Designer Podcast
Ep.19 Which risk do you want to take? - Patricia Machado
September 22, 202121 min · 3,765 words
Show notes
Patricia Machado, a UX researcher and human-centred design facilitator with over six years of international experience turning customer needs into products, content, and services for innovation projects. She is currently working at Ford Motor Company in the Information Technology group, answering challenging questions to shape the future of mobility and helping technology teams to engage with customers actively.
Highlighted moments
So the role of designer is not just to understand what the user needs and make it tangible, but it's also to make it impactful and to assure that it has adoption in the company or in the team.
“So those phases of design thinking is not one pass and you are done. You go throughout that phase or circle several times in the project.”
“But what is difficult is making others feel comfortable when they're not, uh, familiarized with, with design and with how messy the process is. I think that is key. How do you make others feel comfortable when things are not clear?”
“And I think the whole point is that luck is proportionate to the amount of work that I have done.”
Transcript
Transcript not available for this episode yet.
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