The Brand Strategy Podcast with Fexingo: Identity, Positioning, and Long-Term Brand Building
Fexingo
Brand positioning and identity mechanics for companies playing the long game.
Why we picked this
A Business exploring key topics in depth.
Recent episodes
How Cotopaxi Built a Brand on Doing Good Not Just Looking Good
Jun 12, 20268 min
How Patagonia Built a Brand on Activism Not Advertising
Jun 12, 20268 min
How Crocs Turned an Ugly Shoe Into a Billion-Dollar Brand
Jun 12, 20269 min
How Lego Rebuilt Its Brand Brick by Brick
Jun 11, 20269 min
How Brunello Cucinelli Built a Luxury Brand on Humanistic Capitalism
Jun 11, 20269 min
How Duolingo Turned Language Learning Into a Brand Obsession
Jun 10, 20269 min
How Harley-Davidson Built a Brand on Belonging Not Motorcycles
Jun 10, 20267 min
How the Wikipedia Donation Model Could Work for Your Brand
Jun 9, 202611 min
How Casper Built a Brand in a Commodity Category
Jun 9, 20266 min
How Porsche Built a Brand on Performance Not Luxury
Jun 8, 20269 min
How Dyson Built a Premium Brand on Engineering Not Design
Jun 8, 202611 min
How Red Bull Built a Media Empire Disguised as a Drink
Jun 7, 202610 min
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