The Art Marketing Podcast
Should Artists List Prices on Their Website? The Gallery Test
May 19, 202635 min · 6,097 words
Show notes
There's one number that should end the price-on-request debate forever: artworks with visible prices sell 2-6 times more often than the same works with hidden prices. The data is in. The artists are still hiding the prices. This episode runs the gallery test on your website. A real gallery prices the work, frames it, lights it, and puts a checkout at the desk. Christie's, Sotheby's, Gagosian, 1stDibs — every serious art business does this online too.
Highlighted moments
Most artists and photographer websites are gallery doors that swing open into a cluttered storage room.
“Artworks with visible prices are two to six times more likely to sell than the same works with hidden prices.”
“you're not bad at translating. You're just translating yourself into the wrong language. You're translating yourself into corporate Instagram or a brand newsletter.”
Transcript
Transcript not available for this episode yet.
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