Fan Favorite Fridays: How Maddie Grace Grew from 40K to 160K Followers and Made Art Her Full-Time Career

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1:38Hi, how are you? I'm good. How are you? I'm good. Oh my gosh, you're adorable. With your studio behind you, your hair looks so good. I mean, you're always cute, but... Oh, thank you, thank you. Hot rollers, these are my secrets. I know. You look amazing. How are you? Oh, I'm good.

Business Update

1:56Let's just kind of jump in. Let's just chat. Can you just tell me a little bit? I guess we talked like, it's probably been a year plus now. Tell me how your business is going, I guess, today, because I feel like so much has happened. Perfect. I know. I tried to write down the things that I had done in the past year, and it was kind of a lot. I think the last time I chatted with you was, I think it was 2022 or 2023. Well, what are we? I had just joined Well and Wonder, and I was preparing for a lease of lily pads with them.

2:33Yes. So I was living with my mom then. I have recently bought a house, so I am so pleased about that. Thanks. I left Well and Wonder. I'm no longer with Well and Wonder. And then I joined Hilary Whitaker Gallery in Ponte Vedra, Florida. They were wonderful to me, but I just recently left Hilary Whitaker Gallery. I feel like I have bounced around from place to place. One of the reasons that I've been able to leave these galleries is because I've had such incredible sales on my own website.

3:03I'm insane. I am absolutely – I had written down one of the numbers. So in June 2024, the last year, which I can't even believe that was last year, I had seven sales in the month of June. And then this year, in June 2025, I had 66. Oh, my gosh. I know. So – and I really – everything is to the power of social media. Well, I mean, I feel like I've watched you truly – I mean, we're talking crazy go off on social media, on Instagram and TikTok.

3:39You might be on other platforms as well. Can you give us a little bit of insight into how you're using those platforms? Like, how has it helped you? Like, please break the code for us. Yes. Oh, my gosh. Okay, well, the one thing I will tell you is post consistently. And I know everyone says that, but I don't think I really understood it. I started posting, and that is every single day. And I'm posting a reel a day. I do – no reels do better. I know they're so hard to make. They're such a pain. But I don't think you can think about it like that. Like, I have gone into it in the mindset, yeah, I'm going to do it.

4:12It's like you have to do your taxes. So you have to get out there, and you have to post on social media. So I started posting a reel a day probably back in May, and I had had – I think I got 100,000 followers in June, and now I have 166,000. So posting consistently has helped, and I've just had to make it easy for myself. Every morning I wake up, and immediately the first thing I do is I post on Instagram and TikTok.

4:43Now, you're probably not supposed to be on your phone first thing in the morning. I actually think they say don't do that, but I don't. I get one thing done for the day, and that has been so helpful. And sometimes it will take 30 minutes. Sometimes it takes 15. Sometimes it takes a whole hour. Like, if I haven't created a video for the day, and that's when it takes an hour, I sit there, I drink my coffee, I edit my videos, and then I get to move on with my day. And I already have one thing I've done, checked off the box, and so I think it starts my day off right.

5:16So, talking to the comments and the DMs, that is a little overwhelming. I probably get 100 comments a day. That can be overwhelming, and sometimes, like, I'll have people comment, you didn't respond to my comment. And I'm like, well, I'm also an artist, and I'm also shipping paintings, and I'm also still communicating with some galleries. So, that can be a little bit overwhelming. And that's one thing I think in the next year, I will bring on somebody to help me in that area. But, like, they're responding to the comments and communicating with clients for commissions.

5:52Because then, once you start doing well on social media, then people want to commission paintings. So, I've had an influx in that, too. Which, by the way, your tip to create a form for commissions has saved my life. I think I was receiving, like, 50 emails for commissions. And then I created this form, and now maybe it's seven a week rather than 50. And it's so much better, because that was also a mental noise. So, that has been so helpful. And people are serious once.

6:22I see your price point. It avoids the back and forth with you for the 50% that don't even really know what they want or they aren't going to pay. So, I'm so glad you took that tip. Well, I feel like your social media, just circling back to that, too. And you can totally tell me if I'm wrong. But, like, you kind of figured out what works. Like, I don't feel like you're reinventing the wheel every time. You have your setup. Like, you know, your studio, you're in there right now, like, has beautiful lighting. It's not like every single day you're creating some, like, crazy different reel. You're putting your own spin on it, and they're definitely creative, and they're on different topics.

6:54But you're like, I feel like you have your setup. Like, you kind of have it down in that way. Am I wrong to say that? No. You are so right. What I think people need to do about social media is find what's unique to your process and then post videos on that. Because I realized people were very interested that I was sketching and paint. And those were getting so many more views than, like, me creating the entire painting from start to end. And I was like, oh, okay, well, people like that. So then I start with one of those videos.

7:24And then the next day I will post the reveal of the painting, or I'll post the behind the scenes. There are about four things that I post. And you're right, I'm not reinventing the reel. Or the wheel. The reel. Love it. That's with reels. I am certainly just following what is best for me. And then occasionally you have videos of me just dancing in the studio. Thank you. And I feel kind of crazy, but I looked back at one of my first videos I'd done on TikTok. And I'm, like, standing there.

7:55And I'm wearing, like, these little heels. And I'm turning the canvas. But I'm, like, staring at the canvas or at the camera. And it's so awkward, but I'm so stiff. But now I'm, like, running around the studio. I'm doing what I do. And I think that is certainly, I feel more comfortable in front of the camera. And I think people, I think people, like, watching me do my weird little moves in the studio. Well, I feel like it gives a little bit of a look into who you actually are. At least when I see them, I'm, like, oh, I want to, like, be in her studio with her.

8:25She just looks like she's having a great time. It doesn't feel overly forced or curated or, like, shot, you know, to show a certain. You're just, like, having a good time. And it's, like, oh, I love that. And I think that's probably a lot of the reason you've grown.

Social Media Strategy

8:38I would love to know kind of the difference between Instagram and TikTok. Like, has one been more successful? Have you learned more from one or the other? Just kind of, like, break down what you think about each platform. Okay. Well, yeah. So Instagram is more successful. I think I've got, like, 166,000 on Instagram. And then on TikTok, I have, like, 45,000. But sometimes I feel like TikTok is for a year one hit wonders. I'll have something have, like, 2 million views. And I'm, like, well, that was weird. And on Instagram is far more consistent.

9:08I am posting on TikTok every day. I do think TikTok's probably more for relatable things. Like, that's where you should talk freely about things. I don't really want to create another set of videos. So I'm just still going to keep trucking along with whatever's going on Instagram. It's going to be the same on TikTok. But I do think if you wanted to show more of your personality and go on tangents and rants, TikTok would be the place to do it. I'm just not going to step into that scene yet. Yeah. That makes sense. I would love to know.

9:39And this is, you know, I don't want to spend our whole time on social media. But I think a lot of people are curious. I know you went from, like, 100,000 to now you're at 166-ish. When did you start to see it scale? Because I feel like a lot of people talk about, like, it's slower in the beginning. And then you start to have, you know, once you start getting growth, it kind of snowballs a little bit. How did that trajectory happen to you, if you remember? Was there kind of a tipping point or a point where you're like, oh, I'm really starting to see traction with a certain video or something like that? Yes. Well, I don't know if it was a certain video.

10:10I know it was when I started posting reels every single day. And not only, like, I think when I say that, I'm not saying don't just post a reel to post a reel. I would go and look at whatever your most popular reel is and, like, what people enjoy watching and repost something similar to that. Don't do something that's not doing well. I'd scrap that. I would find the top three videos and I would make it easy on yourself. Do the same similar type of video every day. But so I hit 100,000.

10:40That was really when I started to see growth. It was like I hit 100,000 and then it was just a few months later that when did I do that? Let's see. When did I hit 100? I hit 100,000 in June. So that really grew fast. And then a year ago, I think I was at, like, 44,000. So it has just been, it grows quick, exponentially. Yeah, that's amazing. Well, kind of switching gears, how has your life and business changed? I mean, beyond what we can see.

11:10Like, oh, she has so many more followers now. But, like, how has that actually transitioned into, like you said, you've been with galleries, you've left galleries, you've sold so much on your own. You know, how has your business evolved as you've grown? Because you're one person. There's only so much you can do. How are you, you know, taking in all this change? Well, I work all day, every day. Eventually, I do make it out of the house. But I wake up at 8 and I am painting from 9 until 7. It is all-encompassing. And I do know that I am at the point in my life where it's just me.

11:44I don't have a husband and I don't have children. So I can take these moments to work, work, work, work, work. And I enjoy it. It's not like it's something that's miserable. I know some people have jobs they hate. But I love my job. And so I can work as much as I possibly can. Now, there are days where I think, oh, my God, I cannot get out of bed. I'm sure. But, you know, so that has certainly – my workload is a lot more. My sister had lived with me over the summer before she went to college.

12:17And when she went to college in August, I realized I have a lot of time to paint now that it's just me in the house. I mean, I loved having her there. But I was like, oh, my God, I can get so much done. I'm married and I'm with my husband. He goes into the hospital some days depending on how many cases they have. Like, some days he's really busy and some days, like, I don't know, people don't get, like, their knee replaced on a Friday. And, like, the days where he's gone all day, like, obviously he doesn't want to be gone all day. But I'm like, I'm so productive.

12:49But I love it. Are you in – a little off topic. Are you in Savannah still? Weren't you in Savannah with your mom before? So, I'm still living in Savannah and I love it here. So, I bought this house because of this studio. It's amazing. I know. I don't know if you can hear the rain on it. But it's raining here and that's so fun. But I just don't see myself leaving Savannah anytime soon. I love it so much. I love – my parents are actually moving to Savannah. And we just moved to Beaufort. So, I need to come – I need to come down and visit you. Oh, my gosh. I know. That's not far at all. No, it's super close.

13:20And then once my parents moved there, I feel like, you know, obviously I have even more reason to come visit and they would love it. So, I'll definitely, you know, keep you posted. So fun. Yes. And the last time – okay. And I met you in person at Loyola. Yes. Yes. And, you know, I – so, Loyola is a hard art show. Well, for me. I think everyone else did really well. But, you know, I didn't sell one painting. Which is shocking. Can you talk to that or speak to that? It was – so. Okay. So, I had bought this house in July.

13:51And this was August. And Hurricane Helene had just hit. And my house flooded from the hurricane. And so, I thankfully had savings. My dad is a financial planner. And so, I knew to have savings. But then that August – this was a year ago – I had no sales. And I was like, oh, okay. It will be fine. I had to pay for this flood damage. And then I was like, I'll go to Loyola. I'm going to sell out. My mom and I both went. She and I are like, oh, you're going to sell out.

14:22It's going to be easy. I go and I sell no paintings. And then I had the cutest group of ladies around me. And they're selling paintings left and right. I'm watching them. And it is like, it's hard to stand there and watch everyone around you while you're selling nothing. And I cried, of course. And I was like, this is just awful. And I think a normal person would have gone home and said, okay, I've tried the art thing. I have this mortgage. I need to go get a real job.

14:53Like, I can't be an artist anymore. But something, I don't know how, I kept at it. And I'm so glad I did. I mean, I wonder if that's kind of what encouraged me to get my social media up. Because I realized maybe I'm not the type of artist that can sell at these shows. And I don't think shows are for everyone by any means. Now I can sell a release on my website. And I don't have to go and do the show. And that's a lot easier. I do love getting to meet people at shows. I think that's so fun. But I'm glad I overcame that.

15:24Looking back a year later, I really can't believe the difference. Yeah. Well, it's crazy. It was the nudge you needed to go into social media. But I also love that you said every artist is different. Like, the social media marketing yourself thing might not work for some people. And shows might be the route. Or it sounds like you've done a lot of trial and error with, like, I'm going to test galleries. I'm going to do things on my own. I'm going to do commissions. I'm going to do my own art. I'm going to, like, I do think there's, I feel like people need to hear that because we're, and I also think people need to go listen to your old episode of, like, how you've grown.

15:54Because this has definitely been an episode of, like, I grew on social media and everything's great. But it's like hearing, well, you went through all these different things to figure out your lane. And now you can kind of, I mean, you're insanely busy. You're working crazy hours, I feel like. But you can cruise in a sense that, like, things are working now. Yes. And recently I had to take time off. We had a family emergency. And I was able to, I took, like, six days off. And thankfully I had had videos saved. So I don't think anyone even knew I wasn't in the studio.

16:25And so that has been good to have these things on the back burner and to know that I can make videos out of nothing now. Not nothing, but to do, like, because I have my routine, it's easy to do it that way. What would you do if your online store converted 36% more shoppers? You could take 36% more vacation. Another pina colada? Yes, please. Open a new retail location. With 36% more square feet. Fantastic. Hire 36% more help. You're hired and you're hired.

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17:26injectables, and cutting-edge skin rejuvenation treatments. Visit our website or call us today to book your personalized experience. Center Med Spa, where beauty and wellness begins with you. What are you really excited about right now in terms of your own artwork? Because I feel like you definitely have your style, but I feel like you've kind of gone into a couple different subject matters just because I've seen like commissions you've done. I see the figs behind you and some florals and like the figs, that color palette I'm obsessed with. What are you excited about with your art?

17:55Well, I am excited about these. So these are probably going to be a little more abstract, very intuitive. I am very excited about these. So we'll see how they do. I just did an oyster release. There's one oyster left, if anybody wants that one. It'll be gone by the time this podcast comes out, I'm sure. I'm very pleased with how that came out. I feel like I'm shifting into a more abstracted. But you know what? The best part is if I want to come back to doing things that are more realistic, I can.

18:27Releases are interesting. I enjoy them, but I think they almost cause burnout. They obviously cause burnout so much faster because you're having to create so much volume. Back in like June and July, I was just painting something, posting it on Instagram and selling things that way. And that was certainly more enjoyable. But then you have the waiting around of, is this going to sell? Is it not going to sell? So there's certainly pros and cons to doing it each way. Definitely. One thing that you said earlier, and my brain kind of went back there, is your dad's a financial advisor.

19:01You had savings in a period where you weren't selling as much. Can you take us back in time a little bit? Or you can touch on it now. How do you think about kind of like money and paying yourself when things aren't, you know, when you're an artist and you have a month where you sell nothing? Like how were you kind of setting that up? It sounded like you had savings. If you want to give us like, I mean, you don't have to tell us what you made, but like an insight into like how you were thinking about like how much I should save versus, you know, you had a mortgage. Like how did you think about that? Okay. Well, I'm actually very frugal. I put everything into savings.

19:32I don't really spend a lot. I actually will spend things on experiences. I'm the person that's like, let's go out and have a wild night. And that's probably where my money is going. But no, I certainly have saved a lot. I don't have that many expenses. So that has been wonderful. But like back in January, I had no sales. I didn't have any art sales, actually. I had released a series of cocktails and those didn't start selling until I think it was like April. Thankfully, I had a few commissions.

20:04I think I've just been really lucky. Like each month, I've always had enough to cover my mortgage and a little bit more to go into savings. And so what I cover my bills and then whatever else I have goes into savings. Fabulous. I don't really put a certain amount aside for savings. I just put it all in there. And then later on, I worry about the taxes and such. Last year, I paid my taxes. And I thought, well, this really isn't fun. There's all of my money from the year. But that's the life of an artist. I know. And then I remember I had that realization, like not the first time, like, you know, when you had to pay your taxes and you actually start making money with your business.

20:39And I was like, well, this stinks. But I remember I was talking to my friend and she was like, well, that means you're making money. So like paying taxes is good, Haley. And I'm like, I know, but it's not fun. What else is going on in your business right now? It sounds like you have a really good routine. Things are steady. How much of your time are you spending between like business tasks, the artwork, commissions? Like how are you kind of splitting up your time? Well, okay, so when I come into the studio at 9 or 10, whenever I make it in, I feel like recently I've been focused on series.

21:15And then last week I had finished the oysters. I had gotten them all packed up. And then I started focusing on commissions. I have a Excel spreadsheet and I look at the commissions by date and when they're due. I think right now I'm telling people it's eight weeks, which I am such a, I don't, maybe I don't need to tell anyone this. But I am a, what is it called when you put everything to the last minute? Oh, procrastinator. I'm a procrastinator. And so I will look at the paintings like two weeks out and think, oh, I guess I should get started on that.

21:46Even though I've had eight weeks to do it. Yeah. So commissions, and I have a lot of commissions right now, but thankfully they have all, now I think they're all due in November. I've caught back up for October. So I could probably open my commissions back up. I closed them for a while because there was such an influx. And I thought, oh, what am I going to do? Well, right now I'm going to finish up this floral release. I honestly don't know what's next. I have a few vague ideas in my mind. I think I'll do small works for Christmas and then, gosh, I don't know.

22:21But that's kind of the joy of getting to play around and then figure out what's next. I had done one floral and flower piece and I thought, or floral and fruit piece. And I thought, well, this was really fun. So that has turned into this collection. Yeah. No, I love that. And I love the kind of ambiguity of what's next, but that's what's so fun. What have been some fun projects, either like commissions, collaborations, like what have been some really cool projects you've worked on this year? Well, I just did a collaboration with Smeg, which was so cool.

22:55So Smeg didn't actually reach out. It was a marketing company that had reached out to me. And I remember receiving the email. I got it back in May and I thought, is this real? Like, Smeg wants to do a collaboration with me. And if you're unfamiliar with Smeg, to the listeners, it is an Italian appliance vintage 50s brand. And they were celebrating 10 years in the United States, like having the Smeg USA part. And so we started talking about what we were going to do.

23:25And they knew they wanted me to paint an appliance. And they had suggested a toaster and a few other things. And I was like, what if we do a citrus juicer? Because I paint citrus. And they're like, oh, yes, we would. And I was like, thank God, because I was like a toaster. I don't know about that. But so I was so pleased with that. And that was fun to be a part of that. It is very different working with large corporate companies. There are a lot of hoops and contracts. And things take a lot longer.

23:56We started discussing in May. And then in July, the actual Smeg was shown to the public. And that was really cool. I did something. I did it in enamel paint. I had never done that before. I thought, wow, what a fun time to test this. And that was wonderful. I did get quite a few followers from that. Because they were posting everything on their page, too. So that was wonderful. And we gave away a citrus, a Smeg and Maddie Grace Art citrus juicer to one lucky winner.

24:29So fun. I love Smeg. I got a couple of their things for my wedding registry. And it's just the coolest brand. So I feel like that was a really good collaboration, like brand to brand. And makes a lot of sense. Do you know how they found you? Like, did they give you any insight into, like, how it came to be? Yes, they found me through Instagram. Do you have any other channels outside of Instagram? I mean, I know you use TikTok. But, like, are you utilizing an email list? Like, I kind of want to get into, like, where else are you appearing, if anywhere else? Okay, so I am on Pinterest. So on Pinterest, there's a way you can add, like, the little application to your desktop computer.

25:04You probably know this. And you can just click on it, and it'll find your images. So I go to my Instagram page. I click on the little, like, application. And it finds my Instagram post. And it automatically shares them. So that has been, that saves so much time. I do that easily. Two minutes tops. And people have found me through Pinterest and, like, commissioned me. And I was like, oh, wow. Okay, so that is working. That's wonderful. I don't do Pinterest ads. I hear those are, they work really well. I am also on Facebook.

25:35That's just automatically posting through Instagram. But, you know, Facebook, sometimes people can get mean on there. And I refuse to look at the comments. I just don't know. I'm not going to be harassed by some 80-year-old man. No, no. Email list, I started, I was really big on sign up for my email list. But I honestly have not used it in probably eight months. Well, it sounds like you've had a lot of other things that have been working for you.

26:05So that's reasonable. You're like, I don't need more attention right now. Yes, but I do understand how email lists. And when there, I thought TikTok was going to be banned. I thought, oh, God, I should probably start sending emails on this email list. So that's probably something that would be great to have just on the back burner. But I haven't been utilizing it very well. Well, I feel like you wouldn't even, in my perspective, I don't think you even need to send emails right now. But you could always just, like, have it as a place to collect them, if anything. Not that I think anything's going to happen.

26:37But, like, if TikTok did get banned, at least then you have your list of, like, a couple thousand emails or something. But you might already know this. But on Pinterest, you can connect it so that it automatically pins all of your Instagrams. And then you can go in and do what you're doing, too. If you have a business Pinterest account, I think. And so every single thing you post, like, reels, carousels, like, each are individual pictures. And then reels show up as videos. All of that will just automatically go to whatever board you set it to. So what I do is I do that. And then I do what you do. And I do it on, like, my website.

27:08And I'll, like, click all my pictures on my website and, like, send them to Pinterest. One thing I want to kind of touch on before we close out is challenges. You've touched on a little bit. But, like, we've obviously covered a lot of wonderful things that have happened to you. Has there been any challenges with either growth or just things that have been kind of difficult in the past year?

Challenges and Lessons Learned

27:26Yes.

Challenges and Lessons Learned

27:26I would say balancing. It's the communications for me. Talking to clients. So people on social media. That has been my problem. That's been a challenge for me. But recently I had a very challenging client who wanted a commission. She was an interior designer. And then I had, like, finished the painting, sent her photos. And she was like, oh, I just don't like it. I didn't realize all of your paintings looked the same. Very snarky.

27:57We went back and forth. And I was asked, how can I fix this for you? And it just seemed like there was not going to be any solution. And I did fire her as a client. And I'm very proud of myself for that. I'm really proud of you. Thank you. But, you know, I think we need to remember there comes a point that you just are not going to be able to make some people happy. And to cut your losses. Don't waste any more. Or I was wasting so much headspace on this one woman. And I thought, nope, I will not do any more of it.

28:28And so I refunded her. And everyone seemed to walk away happy. I've definitely been in a couple of those positions before. And I think when you have enough really great clients who, like, I had my reading girls recently. And it's, like, those were, like, people were, like, just do what you want. Or, like, I want her to have brown hair. Or I want these colors. And then maybe one little edit and we're good. But then you have those couple of clients who were, like, I don't think I can make you happy. And then navigating how to actually step away versus spending so much more time on something that you want to figure out.

28:58Like, this is just one commission. Like, sometimes it is worth it to just walk away. I've done that with not a ton. But I had one abstract commission. And it was, like, for a family friend. And she was so sweet. But I was, like, this is just not, we're not on the same page. And I don't think I can do what you want. And, like, it's okay. I'll just give you, you know, your deposit back. And we'll just stay friends and call it a day. And I always recommend other artists. I'm, like, go to this person. Like, try this person. If they're, you know, obviously, if they're a pleasant client. If they're a bad client, I don't recommend them to other people. No, I agree. There's not a lot of those.

29:30But I think that's really important to share. Because it's really hard to do. I would imagine a lot of people listening to this have not fired clients. It's hard to do. Yeah, it is hard to do. But you have to create boundaries for yourself. And it's the people that you have to create boundaries for that never follow the boundaries you create. Exactly. Well, I think something you've done really well that I think more people can do is by showing up every single day. I feel like if I were to commission something from you, you've built such a strong brand and a strong style.

30:00I know what I'm going to get. I also know what to ask for. I wouldn't ask you to, like, do a family portrait in, like, black and red. Like, you'd be like, I don't. That is in no way my style. And so I think that's something that being present on social media is really important because it gives people visuals of, like, well, this is what I do. And, like, if you want a commission for me, this is what it's going to be like. So I think that's something that's probably helping you a lot, too. Yes, most definitely. And I do turn down dog portraits because I don't do those.

30:31Yeah. And those are requested all the time.

30:36Yes. I would say, like, to most artists. I get those, too. Sometimes I'm like, I don't. That's not my area of expertise. Well, I love to end every episode with a tip, lesson, something that's really helped you in your career. Is there something you would like to share with the audience today? Move to Shopify. I recently switched all of my stuff over to Shopify, and I'm pretty sure I heard it from you is to go to Shopify. You get the shipping discount, and it has been so nice.

31:06Well, I'm sure you paint big, too, so that shipping discount makes a really big difference. Yes, it does. When I saw how much I could ship through Shopify and what I was doing, like $300, $400, and then now it's like $180. I was like, oh, my God. I cannot believe I was doing this any other way. Yeah. I mean, you're saving like 75% or something on shipping, which if you're doing that multiple times a month, you're losing a ton of money if you don't do it. Move to Shopify, and then the commissions for them. That one was fabulous.

31:37Great. I love it. Well, thank you so much for your time today. It was so good to catch up. I really mean it. Like, I would love – I'm inviting myself over. I would love to come visit you and see your studio in person, and now that we're kind of right down the road, I feel like we can get coffee one day or something. I know. I love that. Oh, yeah, certainly. Let me know next time you're in Savannah. I love it. Well, have a great rest of your day, and thank you so much for your time today. Oh, my gosh. Of course. Thank you. All right. Bye. Bye. Thank you for listening to today's episode. I hope you learned a lot.

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