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Switched on Pop

Maggie Rogers: going viral is a trap

April 17, 202637 min · 5,784 words

Show notes

Ten years ago, Maggie Rogers was a senior at NYU, scrambling to finish a song for a music production class she was close to failing. The guest critic that week happened to be Pharrell Williams. She played him "Alaska," a track she'd written in about fifteen minutes. It is a bit of folk songwriting crossed with the electronic music she'd fallen for studying abroad. Pharrell told her he'd never heard anything that sounded like it. Someone was filming.

Highlighted moments

i got really famous for something that effectively was an experiment like it didn't feel like the truest version of myself
there's a reason it shares a word viral with something that we all suffered from it's really unnatural
measuring productivity in time to me doesn't really work for creativity because it's not linear

Transcript

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