iOS 27 Siri Leak, Jony Ive’s Ferrari, AI Slop Crash Out

0:00Out there is the perfect lap, no mistakes, every gear change, every corner, perfect. Welcome to Primary Technology, the show about the tech news that matters. We just got leaks from journalist Mark Gurman about iOS 27 and the Siri overhaul. We're going to show some images there. The Ferrari Luce is out. MKBHD has a video of the inside, the Johnny Ive designed interior. Highlight 3 is out. The Fitbit Air is out there. YouTube is putting AI labels on a bunch of stuff. Spotify has new podcast tools and a ton more. However, this episode is brought to you by Kiefer, Scribe, and Nordlayer.

0:31And you, the members who support us directly, I'm one of your hosts, Stephen Robles, and joined by journalist Jason Aiton. How's it going, Jason? This is going to be a long episode. I'm saying journalist a lot because if you don't, it's an inside joke. You have to listen to our unedited feed to get the joke. And you can become a member at join.primarytech.fam or just click the link in the show notes or below the video and you get it for like $2.50 a month or $50 a year. It's a crazy deal. Do you know where that quote is from? Out there is the perfect lap. I just want to correct you for one second. It's not $2.50 a year or a month or $50 a year.

1:04It's $25 a year. $25 a year. Because I'm like, that math does not work. No, no. Math ain't math. $2.50 a month, $25 a year. The link is down to the show notes. Support the show ad free all that. I think that the movie is not F1 because no. That's correct. But I think it's the other one. Yes, that's right. One of the topics we're talking about. With Javier Bardem and Brad Pitt. Ford versus Ferrari. Okay, well, wait a minute. It is Ford v. Ferrari. It is not either of those actors. Yeah. It is Matt Damon. Okay. Anyway, that is Ford v.

1:34Ferrari. We have a lot of exciting stuff. I've been sending out pins secretly to even more people. And spoiler, we're on six out of seven continents. That's not a 6-7 meme. It's a six out of seven. Actually, we're on seven out of eight, which we'll get to in a second, which I didn't know. But anyway, J.D. Storch from the USA gave us a four-star review. I have to go an entire episode without saying a specific word. So we'll see if I'm going to do it today. He's going to bump it up to five stars. Joe drinks coffee from New Zealand. He says, Zealandia is officially a continent. What does officially mean? Officially. I don't know.

2:05Journalist Jason Aiton, you should tell us. What? What? Sorry. This isn't going to be an inside joke. He also said, doc dots could be on or off. I don't know because we don't use doc down in this part of the world. I also don't know what that means. Are you saying everyone in New Zealand and Australia, no one uses the doc on their Mac? Yeah, I didn't understand that either when I read it. I just, I didn't know if that was a joke or. Is it a Hobbit joke? I didn't know if this is like in the EU, you're not allowed to do an app subscriptions. And in Australia, you can't use the doc. I don't know. I don't know. Please explain. Leave us another five-star rating review.

2:35Please explain. Alouir, 111 from the UK. And the title of this review, it really hurt because it said, Jason, thank you, Jason. That was the whole title of the review. And it said, a while back, Jason said to drink black coffee. For two weeks and you'll never go back. And he was very right. I love my iced Americano in the morning. Yeah. Really, Jason? I don't actually remember saying that, but it does sound like a thing I would say. I probably was trying to convince you to just switch to black coffee, maybe. Maybe. I don't know. You drink black coffee. Yeah. And I had a really sad story. It'll be quick. Don't worry. That last night. So we get these Nespresso pods, right, for our Nespresso thing.

3:09And whenever you get them, they actually send you like samplers of other types. Like you didn't order this. You might want to next time. And what they sent us this time, I definitely will not be ordering next time because it was supposed to be some kind of caramel or something. And I'm like, I hate flavored coffee. Now, I will drink like a latte with something in it. That's different. Flavored coffee, it should be a crime. I just think it's so bad. It's also a crime how you said caramel and not caramel, but I don't know if we have time to get into that. I don't think it was a crime. It's definitely wrong. Caramel?

3:40Yeah, that's not right. But anyway, we have listeners. We can leave it as a five-star review and tell us how you say that word. Please spell it out. Also, how do you say caramel? Also, don't spell it out because it's only spelled one way. That's right. That's exactly right. That's exactly right. But I don't. With all the letters. Yeah. It's not C-A-R-M-E-L. I mean, there is a city in Indiana called Carmel. But anyway. There's also one in New York, I think. Carmel. Carmel. Anyway. I want to talk about listeners around the world because we actually had a listener who's been to Antarctica before and she also has her own podcast, Podfeet.

4:14She heard our plea about Antarctica and had the same dream and so she took it into her own hands and went to Antarctica herself to listen to her show down there. Listen, kudos. But she didn't take one of our pins? Well, this was years ago. This happened years ago. She didn't invent a time machine, get one of our pins and go back and do this? No, but that is amazing. We've had listeners in Antarctica. It happened once. I think it can happen again. Let us know. Listen, your grandparents who's going on a cruise to Antarctica. How do you say that word? Antarctica? Carmel? How do you say that? Yeah. How many A's are in there?

4:44Anyway. So, listen. If you're going to Antarctica, let me know. I don't think that's right. I will send you a bunch of pins. I think it's Antarctica, not Antarctica. You just swallow some letters, Antarctica? No, put the screenshot back up there and look at the letters. Antarctica. I'm putting it up there, but that's how you say it. How do you say eternity? Antarctica. Eternity? Antarctica. Eternity? Yeah. As opposed to what? Anyway, Nate's brother Jacob gave me a hard time because I said eternity a lot of times on a podcast and I guess you need to swallow the second T. You got to say eternity.

5:17Okay. So, I think we need to start another podcast. Mispronunciation on the side. I've read The Elements of Eloquence by Mark Forsyth, which is an excellent book. And I think I recommend it to everyone. But anyway, Antarctica. I'm going to say all the T's. Let us know if you're going there. But I sent a pin to Ottavio in Brazil. So, now we have South America covered. Oscar in Sweden. Ernesto in Uruguay. So, we have Central America. And so, they're going everywhere. We're going to be on all the content as we just need to get Antarctica. Journalist Antarctica.

5:49Journalist Antarctica. I also want to shout out two other things before we get to F1, iOS 27, Siri, and all of that. We talked about Lego a couple weeks. Jason's well acquainted with Lego. Big Broncos fan on Thread sent us a picture of his son's Lego collection. Listen, this thing, epic. He's got like the Marvel. He's got the Doctor Strange, the Marvel Tower. He's got great posters. He's got Grogu up there. Multiple shelves. Classic cars.

6:20He's got the setup. Yeah. If it wasn't for the A-Rod fathead on the wall there, I think that this would rival some of the rooms I've been to in the Lego Museum, just to be honest. That's pretty impressive. And if it wasn't for the fact that there's such a good story that goes with this, I'd actually be mad that he just wanted to show me up. No, no. But a big Bronco fan said it helped his son get through chemo brain. And this is just a portion of the Legos. Very well. Very, very well done. Very incredible. So thanks for sharing that. And finally, I want to shout out an app. This is Chalk Lift.

6:50Have you seen this app, Jason? No. Chalk Lift. So think of it as like a digital stream deck on your phone. But basically, you install this app on your phone and on your Mac, and then you can launch shortcuts by tapping the icons on your iPhone, or you can open apps and even open different window panes, a lot of it through shortcuts. But if you don't have a stream deck, but you want to experiment, you can use it as a free app to download. So we'll put the link down below. So, and you do, there's a pro subscription if you want multiple pages on your iPhone of

7:23things to tap, but it's also just free if you just want like one eight button, like little stream deck on your phone. I thought that was pretty cool. Chalk Lift. That is very cool. By Phil Trout. All right. You were at an F1 race, and you took a picture of Lewis Hamilton on a Razor. Is that accurate? I don't know what he was on, but yeah. I mean, he showed up on a Ducati bike one day. He showed, he goes around on his little scooter. My favorite, yeah, I was at the Canadian Grand Prix in Montreal. Actually, I left before the race. Is that stupid? I'm going to do the same thing again next week, but it's because I, so I was there Friday

7:56and Saturday and Sunday and then flew home, but Monday was my son's birthday. So in going from Montreal to here, there are not a lot of direct flight options. So it's like, if I wanted to be home for my son, on my son's birthday, I had to come home Sunday night, which meant I actually left before the race started. Nice. I go to F1 races and don't go to the race. But listen, an F1 race weekend, there's a lot of, there's a sprint race. I was there for that. There's qualifying. There's practice. There was a F1 Academy race, actually three F1 Academy races.

8:27So there's an F2 race. There's a lot going on. So, but. Very cool. Super fun stuff. My favorite thing. I just want to say this. Yeah. You know, when I've been to the races as a press person, you have access to basically everything except for like the paddock club or whatever, you know, and I, and so you're in the paddock, which is the space between the garages and the hospitality tents. That's the paddock. Right. And that's, you can, you can watch the drivers going back and forth from the garage right before the races, all this. It's great. So the, there are people who sort of, uh, what does it gather, whatever in that area

8:59congregate, congregate. That was the word I was looking for. Thank you. Journalists. Yeah. They, they journalist in there. Some of them are journalists, but everyone else is maybe paparazzi just trying to get photos. And my favorite thing is right before the race, they, the, the drivers, particularly Charlotte, Claire and Max Verstappen, they run out of their, their hospitality tents and everybody's like, they're going to the garage. It's like, nope. And they all just sort of like run to the, there's a bathroom section right between them, you know? And then the people all just stand outside the bathrooms waiting. And I'm thinking, if you're an F1 driver, how locked in do you have to be to not be thinking

9:32about the fact that you're standing in here peeing and there are 700 people standing right outside waiting for you to come out? Well, listen, if there's any athlete that understands performance anxiety, it's F1 drivers. And so I'm sure that they're locked. They're locked. Can I show this picture of Lewis Hamilton? Can you show any of the pictures you want? Yep. All right. This will be the chapter hour, but also here it is. If you're watching an Apple, Spotify, or YouTube, there he is. Lewis Hamilton on a scooter. It's not quite as dramatic as the picture I took with Sony Alpha one at the Vegas. With Beyonce and Jay-Z. No, I'm saying I had one of Lewis that was pretty dramatic, but yeah.

10:03That was a very good one. But this is dramatic in a different way. It was fun. Yeah. Listen, this is hardcore journalism. Okay. It's beta season. Beta season is about to be upon us. Dub Dub is a week and a half away. And I'm going out to Dub Dub. I'm trying to figure out what am I going to install betas on because I want to make videos of stuff. I'm bringing my iPhone Air. That's my beta device. I'm not bringing another iPad. If I do an iPad beta, I'm just going to raw dog it on my main iPad Pro. I don't think that's the term, but I'm going with it.

10:33Jason's camera is just violently shaking. I mean, unless you're making a shrinking reference. I haven't watched the last season. No, it doesn't matter. But there's the... Okay, anyway. Oh, yeah, anyway. Because the Harrison Ford character keeps saying that and they just keep saying to him, I don't think that means... Oh, yeah. He doesn't say... That's not what it means. That's not what it means. But my Mac, this whole segment is just so I could explain how I did this on my MacBook Air. But I was thinking there's going to be a lot of changes on... Oh, no. I just said it. I'm going to have to cut it out.

11:05Anyway, I said a word. I'm going to mute it. It's fine. 3.9. 3.9. I wanted to be able to run the macOS beta on some device while I'm out there at DubDub because I think there's going to be big changes. If there's big changes to Apple Intelligence and shortcuts. Last year, there was a whole... Like automations on the Mac were brand new for shortcuts. So I wanted to be able to do a beta on my Mac. But I also have... I need a Mac to like edit video and not be buggy while I'm out there because I'm going to be recording podcasts, editing video. Oh, my word. I thought about...

11:36I thought about buying a second MacBook Air like a crazy person to have a second Mac with me for the beta. And that felt like overkill. So I'm not going to do that. But what I looked up is you can create a partition on your SSD for your Apple Silicon Mac and break it off and then install macOS like it's a whole other computer. And then when you start up your Mac, you hold the power button.

12:06You used to be able to do this like reboot and you still apparently can reboot from an external SSD. You could partition old hard drives. Well, apparently you can still do all of that and it works. And so I went through the whole process, I installed macOS on a partition of my SSD on my MacBook Air. And once the macOS 27 beta comes, I'm going to put it on the partition and hopefully I can run both and my Tahoe side stays not buggy. Now, I've read some places that doing all of this rigmarole doesn't even matter because as soon as you go... Like if you update the operating system, even if it's on a partition, it might change things

12:37at like the kernel level of the MacBook and it could affect things there. Whatever. Whatever. I've done enough obscurity where I'm going to go with it and then we'll see what happens. This is a terrible idea, Stephen. Why? Why is it a terrible idea? This is a worse idea than buying the rabbit humane pin or whatever. Why? Why is it bad? Stephen, like the MacBook Neo is a thing. Just buy a MacBook Neo. It's so thick to carry that. I'm traveling, Jason. You don't even carry the Vision Pro on a plane. Did you wear it on the plane to the F1 range? Of course I did not.

13:07Exactly. Exactly. That's not the same thing, by the way. The Vision Pro is a thousand times bigger than carrying a second laptop. It's a different shape, but I feel like with the Waterfield case, the volume, I don't know. It's a... Stephen, do you know... Jason's brain is breaking right now. Do you understand physics? Like I just think... Yeah, yeah. Okay, still, I think this is a terrible idea, but I'm super excited for the content that's going to result from... That's right. ...how iCloud wiped out all of my stuff because I had two different versions of macOS on the

13:40same laptop. I'm not signed into iCloud on the beta side for just information. I just don't... I think just put it on your laptop. Just put it on your laptop. You've got your Mac Studio. That's your main machine. Don't put the beta on that. When I'm traveling, I'm going to be editing videos out there. For like 13 minutes, you'll be traveling. It's fine. Yeah, but I want... I got to be like in the moment. I got to turn around like 13 videos in four days. Final Cut Pro on your iPad. It'll be fine. Anyway. Well, I do think about that too, but if I put the beta on my iPad, then I'm like... No, just don't put the beta on your iPad until you get home.

14:11It'll be fine. Yeah, but if I want to make a video about it... Anyway, what is your strategy? All that to say, you have a thousand different devices over there because you've got review units you keep for four years. What are you going to put the beta on? Not four years. I don't think I have anything from before COVID. It's fine. That's six years ago. Six years. Wait, what was your question? What is my strategy? What are you going to put the beta on when it comes out? I'll just put it on everything. It's fine. I don't care. Your main iPhone? Of course. Why not? It'll be fine. No, I... But honestly, the betas...

14:44Unless there's a thing... So I understand people who didn't run the betas of Tahoe because they just hated liquid glass. That's fine. But the betas, I have... It has been a very long time since a beta version of iOS or macOS or even iPadOS has been a problem for me. Sure. Sure. So I wouldn't put it on the MacBook Pro because the one thing I would be nervous about is audio hijack. Right. Like, that's the one thing. That is the one thing. That's what I'll be using out there. But hypothetically, we could do this without audio hijack.

15:17It's just a backup. I'm not saying we shouldn't do it, but I'm just saying like that... Riverside will run fine. Well, no. Riverside never runs fine anymore, but it's not because of a beta version of the operating system. Yeah. Don't... Yeah. There's... I just want to say that Zoom for podcasting right now, that is a industry ripe for disruption.

15:38Wait. Like Zoom? I'm saying, no, like Riverside, this is how I describe it to people. Riverside is the Zoom, but for podcasting. Sure. Okay. I think that that category of software is ripe for disruption right now because there are no good options. I mean, Riverside does pretty well. Until they figure out that they should change things and then they're like, wait, no one asked for this and it broke everything. The editor's been problematic, but anyway, we don't get into it. Beta season's coming. I'll follow up. What happens when you put a macOS beta one on a partition of a MacBook Air?

16:09I will probably put iOS beta on the iPhone Air and not put it on my iPhone 17. And then I'll probably pull out either the Neo or a MacBook Air and run the beta. One of your 18 computers. Not 18. 14. Excuse me. 14. All right. Right as we were recording, journalist Mark Gurman at Bloomberg released a bunch of information about iOS 27. Basically, the Siri overhaul, which he has a bunch of things here.

16:40We will link a Bloomberg article. How many people can click a gift link before it expires? I think infinity. It just expires in seven days. So today is Thursday the 28th. All right. You're on the timer. All right. You're on the timer. So we will put Jason's gift link in the show notes. The 9 to 5 Mac article is great, but they didn't include the images for obvious reasons because they wanted to, you know, Bloomberg is releasing this stuff and it's behind a paywall. So I just want to show a couple of the images, but Gurman is basically saying that there's a bunch of redesigns of Siri, which we kind of knew already.

17:12There's going to be this bubble type thing from the dynamic island. That will be the Siri assistant. You'll be able to ask. There'll be a dedicated Siri app with your conversation history. Siri will be in the camera, kind of like visual intelligence. But if you want to just go straight to that from the camera, you'll be able to do that. I think rather than having to go to the visual intelligence screen, which I always forget is there. And so he's giving a preview of the Siri overhaul. We kind of knew this was happening. The dedicated app is what I'm curious if this is actually going to happen or not.

17:46Like, will there be a Siri app that you can go and see your conversation history, resume a conversation, search it, all of that. And Jason doesn't think that's necessary, but I want a conversation history because I use it all the time in Claude and Chachapiti. And if that history also then speaks to context, meaning your future requests will be tailored based on your past requests, I think that would be a positive. Now, in a lot of these images and all these images, there is Chachapiti as an integration,

18:16kind of like how you can do visual intelligence with both Chachapiti or Apple intelligence and all of that. There are no images that show like Claude or Gemini as one of the popover options that could just be, it's not in this version or whatever images that journalist Mark Gurman got. But that is, you know, Gemini and Siri. That's hopefully what we're going to be hearing about at WWDCs. That deal happened. We haven't heard anything since that agreement between Apple and Google. And so maybe that is just what the main Siri option is here.

18:48It's just Gemini behind the scenes. But, and now I'm sorry, I've said Siri a thousand times. My HomePod is now flashing at me. I don't know what is about to happen. It's probably going to start blasting Hans Zimmer music, but that's it. Go to the gif link if you want to see all the images. It's right there. Yeah. And I'm, I'm, I can understand wanting a Siri app, but if all the Siri app does is punch you to ChatGPT or Gemini, why don't you just use the ChatGPT or Gemini app? I feel like there has to be a much better story than that. Fine. Chat history, like whatever. But did you look at the chat history? Like this, this feels like someone designed these things who just doesn't want you to

19:23use them. Like even the glowy orb thing coming out of the dynamic island, it looks like it is like sucking the content of that page up into the LLM, which is exactly what's happening. But I don't understand. Like there is no, I will, I'm going to say this right now and you can call me, uh, I don't know, whatever this is, whether I'm right or wrong. But the conversation history will not look like this screenshot. This screenshot is showing these like bubble conversations where there's two columns offset and every conversation is like a round rec little bubble.

19:56Ain't no way it looks like that. It will at the very least be a list, just a regular list. Except you just know that they have to have a different mode of operating and I would not be surprised. I'm not saying it will look like this, but I also wouldn't be surprised if it looks exactly like this because Apple's going to Apple. And instead of just doing the logical thing that every other version of these apps is doing, they're like, well, let's figure out how we could do this in a way that would be Apple. It's like, you know, you're behind, like you don't double down on being behind.

20:27I'll tell you what, Jason, if it, if the conversation looks exactly like this in the Siri app in iOS 27, I will can Apple cash you $5. But if it doesn't look like this, you have to say the word leaker at least once in an episode. That's fine. Mark Gurman. Just, just the word leaker. Mark Gurman. Not around anything else. No, no, no, no, no context. You just have to say the word at one point. Anyway, we're going to know about in a week and a half what is actually happening. So there you go. iOS 27 Siri gift link below if you want to see all the screenshots.

20:58R2, Rivian R2. The official launch date is June 9th, by the way. We're going to get to the Ferrari Luce in a moment. But if you wanted to order a Rivian R2, some people are getting delivery on June 9th. There's invitations if you were on the wait list. It's going to be out there. Aren't you on the wait list? I am on the wait list. I haven't got an email. I'm waiting for my VIP R2 to arrive. Just kidding. That's not happening. But yeah, I don't know. We'll see. There was also the performance models are the ones that are available right away. So if you want the cheaper models, you're going to have to wait.

21:31This is like for the most expensive models or whatever, which that's not what I was hoping for. So I'll be waiting. But we'll see. June 9th, Rivian. Cool. You booked one too, didn't you? No, I did not. But we've talked about how at some point we'll have to replace our Model S because it's almost seven, eight years old. They don't make it anymore. They don't make Model S anymore, which is actually pretty unfortunate. But just thinking about what we might want. And I don't know. An R2 is kind of nice.

22:02Did I tell you when my Model S fell apart? Did I tell you about that? Was that before you bought it? After you bought it? I have a 2013 Model S. Which is basically OG. It is one year past the original release date of that model. And it has the bubble plastic nose. Yeah. That's how you can tell someone has a very old Model S. A couple of years ago after I first got it, I went to my barber, which was obviously a couple of years ago because I don't go anymore. One of the guys, when I walked in the barber shop, they were like, why does your Tesla look so weird?

22:34I was like, because it's old. Okay? It's because it's an old car. I don't ask you that. As you get older, what are you talking about my car like that for? You got a moped out front. Why are you talking about me? So, it's got the plastic bubble nose on the front of the Model S. And one day, I was pulling into somewhere. I forget what it was. And when I got out, the bubble was gone. The front nose was just disappeared. It was just like the metal plate behind it. No bubble nose. Like somebody stole it? Well, it disappeared. And I don't know what happened to it. And I was like, what?

23:05What could happen? And I did remember when I back into my garage and there was an instance where I didn't back up far enough and the garage door kind of like touched the bubble nose and then went back up because it registered that there was an object there. And I was like, huh. And apparently, that weakened the little clips maybe that connect the bubble nose. And then one day, it just was gone. And I was like, when did this fall off? Because it happened recently. And then I remembered, I wonder, did I loosen it with the garage? And then when I went through the car wash, was that enough to break off the bubble nose?

23:39The bubble nose. The bubble nose. So I went back to the car wash. And I, you know, trying to go to a car wash and asking for help, that's like going to the middle of the desert and looking for a Starbucks. They only know how to do one thing, which is put your car in the little rails and just go. That's it. And I don't even, like, you know, there's no, like, office for the car wash to go to. But there are people around working. And so I find someone running around, like, emptying the trashes. And I'm like, hey, listen, do you guys have a lost and found? Like, I know this sounds weird. People typically lose parts off of their car.

24:11I don't know. And I, listen, I gesture towards my car. I was like, I'm wondering if the thing, and the lady was like, oh, actually, hold on a second. Disappears into the back room. And Jason, sure enough, comes out with my bubble nose for my Tesla. And there was one clip that's, like, kind of bent now so it doesn't fully go in the thing. But I was able to just kind of rest it on there. I pushed it in. Most of the clips clipped. And now my bubble nose has been on ever since. It's been on there for, like, three months. Did you get some Gorilla Glue, put it back there? I just let it alone.

24:41I did go on eBay, and you can, like, buy the plastic bubble part for, like, $350 from some reseller. And I ordered one, because I was like, I don't know where my bubble nose is. But then I went to the car wash. They had it, and I canceled my eBay order. But apparently you can get it. Can you get one with, like, Hue lights that you can control with an app as you're driving down the street? You can get different colors. Because the Afila, whatever, that discontinued Sony car, they actually had a screen on the front top that you could put stuff on. It was stupid. I should get a screen that just says beard.fm. It just scrolls. You should. No, I'm not going to do that. Get an e-paper bubble nose.

25:13My car already looks weird, apparently. Speaking of cars, though, the Ferrari Luce is now out there in the world. MKBHD has a video of the interior. There has been endless memes about this car, because it's the first time we see the exterior and the whole of the car. One of my favorite memes was someone put it side-by-side with the Nissan Leaf, similar color, and it's Leaf and Leaf Pro Max. Excellent joke. Can I just say? Very good. Yeah. Very good meme. The reason why this car is news and tech news is because it is designed...

25:47Well, there's a lot of tech in it, which we'll talk about. But it is designed by Johnny Ive and his company Love From. And everybody's like, if you wanted to know what the Apple car was going to look like, it's going to look like this. It wouldn't have looked like this, just so everybody knows. This is a Ferrari. This is not an Apple car. I am not a car guy, Jason. I don't know the first thing about Ferrari. I have never in my life desired to have a Ferrari. But then I saw the interior of this car, and I thought, you know what? $600,000? Maybe it could be tax deductible. No, just kidding. I didn't think that. This is a Ferrari.

26:17Did you see the interior of this car, Jason? Yeah. I mean, we'd already seen the dashboard and the steering wheel. We saw the dashboard and the screen disembodied, separate from each other. Are you a car guy? I like cars. Yeah. You go to F1 races. Is the exterior of this car as offensive as people are saying? Did you see the video? So they released this on Monday, I believe it was. Memorial Day. And Ferrari put up a video of Lewis Hamilton and Charles-Claire, the two F1 drivers, seeing it for the first time.

26:48They were like, that was the release video, was the two of them. And they're both sticking their hands underneath that part in the front there. It's like an airfoil open all the way up. It's like, I don't understand what's happening. There's a lot of strange things going on with this car. It looks sort of like a Lucid Air meets Nissan Leaf meets the grocery cart thing with the car on the front of it that you get at the store where you push your kids around. Yes. I don't know. It's got suicide doors. I don't know that I fully, and this is an SUV, sort of.

27:23That feels generous calling that an SUV. I don't know what that means. It's a hatchback, I think. It's because it's larger than the front. Yeah. I don't know. I actually saw a Lucid Air in Clearwater the other day, by the way. They're great cars. They got great range. But I just don't understand this car, really. I don't know. What I wanted to mention is the connection or integration of digital and physical things in this car feels pretty innovative. And so MKBHD talks about the tachometer and the speedometer, and there's physical needles and even physical elements to the dials, like an aluminum ring.

28:01But then there's digital things behind it, even so much like when you change from sports to touring to range mode, you actually see the dials change for the amount of power or whatever. But the physical needle stays the same, and so it's a pretty cool thing, like when the dial, like, changes. And then there's the screen in the middle that's like a weird iPad that you can tilt and swivel. And then there's physical switches, which several times MKBHD said the tactile feel of all the controls is one of the most satisfying things ever, which I like a good tactile physical control.

28:38And apparently all the little levers and things that you flip are like that. And the middle part of that middle screen can actually show CarPlay. So this, you know, if you want a $600,000 car that has CarPlay, you can get it. And, yeah, that looks cool. This looks very designed. This looks like very designed. The air conditioning vents, you, like, rotate it and it opens, and it looks like the craziest, like, jet engine style design. I don't know. Looks cool. Do you remember, we're watching the MKBHD tour of the interior right now.

29:09So if you're listening to this, you don't see that. But he, Marquez is, like, moving the center thing around, right? There's, like, a bar there and he's grabbing onto it. But do you remember when, was it, like, Joswiak? They were, like, doing all those demos after the iPhone air, all those interviews. And they're like, yeah, go ahead and bend it as hard. And, you know, everyone's trying to bend it and they can't. It turns out the iPhone air is the strongest phone in the world. But can you just imagine the Ferrari guys are like, yeah, Marquez, go ahead and just move that around and do whatever you want. And he just yanks the whole thing right off. That would have been amazing.

29:40I don't know that this, that the infotainment and the display doesn't really feel to me like it fits the outside of the car. Like, I understand all the finishings are, you know, delicious or you can lick them or whatever it is that they say. But I just feel like I don't, again, I'm not a Ferrari target market person. But if I was going to have, if I had $600,000, this is not the thing I would buy, right? It's just not what I would spend it on. Can we play a game real quick? Okay. If you had $600,000 today and you couldn't invest it or, like, save it or whatever, you had to buy something, what would you buy?

30:18Well, first, I would definitely buy a 911 Turbo S, the 992.2, for sure. Which, by the way, is the... You just said, I don't know if I'm a car guy and you just rattled off something. By the way, it is the car that Marques has. He does actually drive. He does have that Porsche. It is. Wait, is it Porsche or Porsche, first of all? A Porsche. Okay, thank you. All right, so you'd buy that car. That's about three-ish, a little less than three. So with the rest of it, I might be able to put my kids to college. It's like, dad got a toy, the rest of you. Okay. Just choose wisely. We'll see. Very responsible, very responsible.

30:48I will say, we've been to the beach a couple times in the last few months, just weekends, and I rent these Airbnbs out there. And I'm like, if I had $600,000, which, listen, if I won the lottery, I wouldn't tell you, but there would be signs. One, I might be driving a $600,000 car with CarPlay, because I don't have CarPlay now. No, I would probably just get a Rivian. But two, I would get like a beach house. I would get a beach house. Now, listen, in Florida... You can't even get hurricane insurance for $600,000, Steve.

31:19No, you cannot. No, you cannot. But the beach house, it's an investment. Which beach? So, this is a tough one. This is a little side tangent. Please forgive us. But, the age my kids are now, they like waves. And so, East Coast is what they prefer right now. Which, the East Coast, you get sunrises, and you get waves. But, as my kids get older, maybe I have grandkids in like 10-ish years.

31:49Little kids can't do big waves. They need a calmer beach. And personally, I would choose a sunset over a sunrise. That's just me. So, if it was up to me, I think I would do a West Coast of Florida, somewhere in the Treasure Island, Fort DeSoto area, and do a beach house over there. Sunsets, calmer waves for the grandkids, and less hurricane risk. Slightly less hurricane risk, I would say. At least, than the East Coast, where they just get hammered by a bunch of stuff.

32:19You're still at risk. Don't get me wrong. But I would go West Coast. Okay. So, which beach did you say? I would say like Treasure Island. Treasure Island's a good place. Yeah, Treasure Island. Oh, yeah. That's where. Yeah, I've been there many, many times. Yeah, yeah, yeah. You're a journalist, Treasure Island. Okay, anyway. I'm the Treasure Island Herald. That's right. So, you should go watch MKBHD's video if you want to see all the interior of the Ferrari Luce. I think I called it a loose the first time we talked about it. That's okay. So did like Ben Thompson. It's fine. Yeah, okay. Luce.

32:51Let's take a break and thank our friends at Keeper. Listen, there's a lot of password managers out there. And one, if you're still trying to remember passwords on your own, don't do that. If you can remember your password, it's not secure enough. And if you have family and friends doing that, it is time to help them by getting a password manager. And that's where today's sponsor comes in. Keeper. Keeper is a password manager that creates strong, unique passwords for all your accounts, stores them securely in one place, and logs you in automatically across all your devices so you never have to remember, guess, or worry about your login credentials again. And for businesses, Keeper takes the chaos out of managing access for teams so they can

33:26securely share logins, control permissions, and protect sensitive data without slowing down day-to-day work. And what people really notice is how simple Keeper feels. Security features like autofill and face ID or fingerprint login quietly make things easier. So best-in-class protection doesn't feel like extra work. It just happens in the background. I'll have to say I've talked about password managers a lot over the years, and I always had viewers and listeners mention Keeper, and I finally checked it out for myself, downloaded it. I really enjoy the app. Just, it works super well. The design, the UI, and of course, it is super secure and really one of the best password

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34:30You know how every week there's some new AI tool that promises to 10x your team? The reality is most teams don't struggle to scale because of headcount or budget. They struggle because the critical knowledge of how work gets done lives in people's heads or random docs nobody can find. Manual documentation is boring, it's time consuming, and it usually doesn't happen. So people work inconsistently, tools don't get fully adopted, and when someone leaves, a whole chunk of your process just walks out of the door. That's exactly the problem today's sponsor Scribe was built to fix. Scribe is a workflow AI platform that captures any workflow in real time and turns it into

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35:35That would have taken hours of writing, recording, and cleanup, and it was all done in under a minute, and it was already ready to share. Scribe also handles the sensitive bits automatically. It redacts names, account numbers, email addresses, all the stuff you don't want in a how-to guide. From every screenshot and as an admin, you can enforce that across your whole team so nothing slips through the cracks. And for anyone following the process, they can launch real-time, on-screen guidance that shows them exactly where to click, step-by-step, inside the actual tool. It's there the moment the Scribe is created and makes sure everyone runs those critical

36:05processes the right way. On top of that, Scribe will suggest improvements to the underlying workflow, not just documented. Once you can see how a process is actually being done, you can spot redundant steps, see where people get stuck, and find places to automate or simplify. It's not just capturing how work gets done, it helps you do it better. To book a personalized enterprise demo, visit scribe.how slash primary. That's S-C-R-I-B-E dot how slash primary, and the link is down in the show notes below. Thanks to Scribe for sponsoring this episode, and finally our friends at NordLayer.

36:39NordLayer is a network security platform for modern teams across different work environments. It enables secure access to company systems with centralized control over users, devices, and network activity without additional hardware or complex infrastructure. Teams get fast, encrypted connectivity with full visibility across their entire network environment. It's for business owners. Protect company data as your team works remotely, decide who gets access to what, and no hardware or complex infrastructure is required. It's for IT admins. You can grant access based on identity device and context, quickly onboard and off-board users,

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37:44Here's an exclusive offer. Remember, you can get up to 22% off NordLayer yearly plans, plus 10% on top with the coupon code PRIMARYTECHNOLOGY. Try it risk-free, a 14-day money-back guarantee. Just go to nordlayer.com slash PRIMARYTECHNOLOGY, and you can get a 10% on top with coupon code PRIMARYTECHNOLOGY. That link is down below. Thanks to NordLayer for sponsoring this episode. Meta is actually launching subscriptions. This has been rumored that they were testing subscriptions, and now it is official.

38:15They're launching subscriptions both for users, like $4 a month for Instagram plus Facebook plus, and you get features like profile customization, super reactions, better story insights, and all of that. You can basically pay to not be shown as a story viewer. So if you want to, like, creep on somebody and them not see that you looked at their story, you can pay for that feature now, which seems kind of weird. All of that to say, it's not in the U.S. right of way. They're testing it in other countries first, but they're also launching, like, pro-creator

38:48type plans all the way up to $50 a month. And the big feature, if you pay $50 a month... People will see your content. People will see your content, and you can put a link on a reel or post. And listen, Jason, let me just say, the kind of world we live in, where you have to pay $50 a month to put a link on a post that you made, just seems wild to me. I mean, actually, so I didn't read that part. Like, I hadn't gotten that far, because I just kept trying to figure out, so wait, there's

39:21a lot of people who pay $10 a month for meta-verified. But I think now you also have to pay more for this other stuff if you want to be verified and creepy, apparently. That's right. I don't know. But, oh, and there's also going to be, like, a bundle plan. You get the verified badge and the creepy stuff. Oh, that's good. That's really good. But... And you can also make a story last longer than 24 hours. You can highlight a story for a week. Anyway. All that stuff is weird. It has always been strange that the ephemeral story is you can add links right in it, but the ones that are supposed to stick around, you can't. Correct.

39:51And then I just got so tired the other day of every time you tap on a link, it opens it in the stupid Instagram or Threads browser, and you have to dig through the little menu to try to find the open... The worst. And so I just posted on Threads. I was like, the only thing I ever want this to do is open an external browser. I don't even need the button. Just let that be the thing. A lot of people agree with me, Steve. I know. I saw that thread going viral. A lot of people were like, just like, yes, never... But they're just coming... The fact that they're going to make you pay $50 a month to put a tap-clickable link in

40:24a post just tells you how desperate they are to keep people on the platform. That, and here's the thing, Jason. Okay, there's more? Well, no, I would consider paying that because I now post a lot of Reels, I post a lot of stories, and you might be wondering, why do you care about Instagram? What even... Why does it matter? When I went independent as a creator, one of the decisions I wanted to make was do a lot less to zero dedicated YouTube videos.

40:57So in the creator space, the lingo is you can do a dedicated long-form video. You can do an integration, which is like a 60-second ad in a video. Or you can do a short Reel or TikTok. And the one audience that I want to protect the most, protect the sense of trust the most, is my long-form YouTube audience. That's what I grew my channel on. That is where I put some of the best content out there. And that is also the marketing channel for my Shortcuts community, so I can tell people about that.

41:27And this podcast, and my power users. YouTube channel is what I want to protect the most. And so I didn't want to do dedicated robot vacuum videos anymore. And I haven't. I say no to a lot of sponsors where they say, listen, we're only interested in a 10-minute dedicated video about our robot vacuum. And I say, okay, not for me. And it has been wonderful because you guys who support this show, my Shortcuts community, the support you guys have in those places allow for that. It allows me to say no to things like 10-minute robot vacuum videos, which don't perform well

42:01anyway. Nobody cares. They're obviously not a review because they're sponsored. So the one place that I wanted to put more sponsorships that I didn't care as much about because this content is even more ephemeral than YouTube videos is Reels and TikToks. Because I don't care what I post there. I mean, I do care to an extent. But the cost of posting a Reel about a pool vacuum is so much lower than doing a dedicated sponsored video on YouTube long form of a pool vacuum.

42:33Right. So I needed to grow my Instagram following and TikTok following so sponsors see that and will pay me to post about their stuff on those channels. So Instagram Reels and TikTok and YouTube Shorts are a key part of my business now because that's where I point sponsors. I say, I'm not going to do a dedicated long form YouTube video, but I'll do a short Reel and a TikTok and you can pay me for that. And many of them agree. And one of the hardest things is linking to stuff. And so I have to do link in bio.

43:04On Instagram, you can do the ManyChat automation. And this is why you see all the Reels where they'll say, comment link and I'll DM you a link because that's the only option you have. ManyChat is like $15 a month. Just point of reference. So if I could put a link on a Reel to a shortcut, which is nine times out of 10 what I will do, like, hey, tap here and download this shortcut. People will love that experience and it'll be way less friction for them. And then if I do a sponsorship, I could say, I can link your product right on the Reel. I'm actually considering that and might pay $50 a month for that, which is ridiculous.

43:38It's ridiculous. Sorry. I got really distracted because I just found a SD card thing that has dog teeth and an SD card's missing.

43:48And I'm just trying to figure out, did I take it out and not notice the teeth marks? Did you chew the SD card? I probably did. No, I'm just kidding. I just noticed that and I'm like, I got to go find my dog. I got to go look in the yard. That SD card's probably worth $2,000. I mean.