Bose CEO Lila Snyder on the fight for high-quality audio

My guest today is Lila Snyder, the CEO of Bose. Lila was last on the show about four years ago, and since then she’s dramatically rearchitected the company — she sold off Bose Professional, acquired the high end audio brands McIntosh Labs and Sonus faber, and, perhaps most importantly, started licensing all that core Bose technology to other companies. That big change in the business comes with a big change in structure.