Show notes
Rolex is a series of paradoxes. They sell obsolete and objectively inferior mechanical devices for 10-1000x the price of their superior digital successors… and demand is stronger than ever in history! Their products are comparable to a Hermès Birkin bag in price, luxury status and waitlist times… yet they produce over 1m units / year (roughly 10x annual Birkin production).
Highlighted moments
Rolex is a cascade of paradoxes. It's one of the best-known brands in the world. But despite that, it's one of the least-known companies in the world.
“It's not that the mechanical watch made a comeback. It's that there was an entirely new market that it turned out to be the perfect thing for after their initial market got wrecked.”
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