
Show notes
In 1888, Willard Bundy created the first employee "time clock" — essentially a souped-up grandfather clock that could, for the first time, produce an accurate record of when workers arrived and left. Though Bundy’s aim was simple, his invention soon sparked a change in American life far broader than he intended. Roman Mars and reporter Ellie Lightfoot trace how the time clock not only ignited a revolution in workplace efficiency and surveillance, but transformed our relationship to time itself. A History of the United States in 100 Objects is a production of 99% Invisible and BBC Studios.
Highlighted moments
In the 1650s, the first public clocks were installed in Boston, Salem, and New York. And they were all the rage. New England towns would try to get a clock, and it was a sign of their kind of legitimacy.
“The story goes that one day, Willard walked into a factory in his town and saw how the bosses were keeping track of their employees' time. They assigned each worker one of these little brass discs and expected them to toss it into a bucket every morning to mark themselves present.”
“A man is a portable power plant. He has a boiler down here, the stomach, which consumes food. The processes are not dissimilar to burning coal in the grate. He has an engine in here, his heart, which is a pump.”
“One day, a Taylorite starts timing one of the workers while he does a job. The Taylorite says the job should take 24 minutes. The worker says that when he timed it, it took 50. He's being told to work twice as fast.”
Transcript
Before clock time in America
0:00If you can imagine it, there was a time before time.
0:05Well, before clock time, that is. In fact, there were many decades in colonial America when most people had no earthly idea what time it was. Most people, when they keep time, they just stick a stick in the ground and call it noon. They look for the shadows. This is Michael Malley, a historian of time. What are you going to do when it's cloudy? Well, there's animal cues. You woke up with the rooster, and at the end of the day... There's a phrase in American vernacular culture,
0:35till the cows come home. Well, the thing is, cows do go back to the barn at a certain time of day. So they could look outside and see the cows heading home, and they would know it was time for them to go home. In the 1650s, the first public clocks were installed in Boston, Salem, and New York. And they were all the rage. New England towns would try to get a clock, and it was a sign of their kind of legitimacy. It would be used to call people to prayer, or, you know, call people to church, or call the meeting. And with this clock tower, suddenly, the clock was the center of everything.
1:09Being in earshot of the town bells marked the borders of civilization. If you were out of earshot of the town, you were almost in the wilderness. Life was becoming organized by the clock. But for the next 100 years, that clock said something different in every city. Noon was one thing in Boston, another in Providence, a third in New York. Fine for a farmer, a nightmare for a railroad running on a schedule. So in 1883, the railroad barons got together and tamed this chaos,
1:42carving the country into four standard time zones. But for the average American worker, that didn't mean much. Especially when your employer could still decide what time it was. The clock calls you to work. You still had to show up to the factory whenever the boss rang the bell. But people don't trust that, because they feel like it's always being bumped ahead, you know, to get people in early. Everyone knew the foreman messed with the time to get more work out of you. They could change it.
2:13They could make it ahead in the morning and behind in the afternoon, right? They could change it. That's the issue. So you never know if that clock is accurate. And once you got inside, a human being was often the one deciding whether you were actually on time. So if you know Joe, the guy checking you in, if he's your buddy, you're going to say, come on, Joe, give me a break. And he's going to mark you as on time when you're not. Or, you know, conversely, if Joe is the tool of management and eager to punish people he doesn't like, he can mark you as late when you're not.
2:46Everybody, employees and employers alike, thought this messiness of time was being used to cheat them. And into this mess walked an unlikely hero, a man who didn't care much about the factory or power or money. He just cared about clocks. But the clock he built would do more than solve a workplace dispute. It would reorder America's relationship to time itself.
3:15From 99% Invisible and BBC Studios, this is a history of the United States in 100 Objects. I'm Roman Mars. Today, the Bundy clock, and how the first employee time clock sparked a revolution in workplace surveillance and efficiency.
3:34Reporter Ellie Lightfoot has the story.
Willard Bundy and the first time clock
3:36The name of our unlikely hero, this man who would unwittingly change our relationship to time, he's called Willard Bundy. Willard was born in 1845 and grew up in Auburn, New York, a small but booming factory town in the center of the state. As a boy, he was kind of an engineering whiz kid. He liked tinkering with things. He built little toys. This is Tom Bezek. He works at the Bundy Museum, which, as you can imagine, is all about Willard Bundy.
4:07As a child, he would, like, take apart watches and try to reassemble them. Willard grew up to become a professional watch tinkerer, a jeweler. Because back then, jewelers weren't just jewelers. They were the town's authority on time. It was their responsibility to build these big, accurate clocks and keep them on display in their shop window so that people could visit the window and see what time it was. And it was this part of the job that Willard loved the most. He'd spent hours and hours constructing these intricate novelty clocks,
4:40like this hulking eight-foot-tall clock that he claimed could keep perfect time for a thousand years. It had dials for not only hours, minutes, and seconds, but also the day of the week, the date of the month, which particular month it was, and the year for one thousand years.
5:01But this clock, which, by the way, he called the Wonderful Clock, wasn't just for telling time. It had bells and whistles that would chime on the hour every hour. The thing was essentially a cuckoo clock on steroids. But instead of a bird popping out, Willard constructed this elaborate scene, a kind of mechanical diorama of a working mill. I think it's a lumber mill, actually. So the waterfall is transporting little logs to be cut. There was also a tiny pond with frogs and turtles
5:34and fish of every kind. There was a mini steam engine and a boat bobbing in the pond. This clock was so popular, such an oddity, that there actually had to be a police officer out front just kind of keeping the crowd moving along. Because people were so enchanted by it that they would just loiter in front of his store.
5:56Willard had wrangled over 3,000 tiny pieces into a kind of masterpiece, which, to me at least, tells me that the man loved order. So, it's not surprising, really, that he saw the messiness of timekeeping happening in factories across America as a giant problem he needed to solve. The story goes that one day, Willard walked into a factory in his town and saw how the bosses were keeping track of their employees' time. They assigned each worker one of these little brass discs and expected them to toss it into a bucket every morning
6:28to mark themselves present. But the system was a mess. It was sloppy. There was no accurate record of when the guy actually showed up. And Willard, he couldn't help himself. He saw a system that existed, but it wasn't up to snuff. So, back in his shop, Willard started building something that was up to snuff. And in 1888, he patented it. The first employee time clock, the Bundy clock. It was basically an ornate wooden box mounted on the wall, kind of like a grandfather clock,
6:58except underneath the clock face, there was a little slot for a key. Each worker got their own key. And every morning, when they showed up to work, they'd insert their key into the slot, turn it a quarter turn, which would then stamp the exact time they got there onto a ribbon of paper. But after he patented it, Willard wasn't really that into the idea of selling it. Willard was content to stay in his lane, I guess. You know, he wanted to make these very specific objects that brought him joy. He wasn't necessarily looking to get rich.
7:29He wasn't trying to redefine the system. Maybe Willard wasn't trying to get rich, but his brother was.
7:40Willard's younger brother, Harlow, is going to play a huge role in the story of the Bundy clock. But Harlow wants things Willard doesn't. In fact, the Bundy brothers couldn't have been more different. And it's clear our museum man has a favorite. Everything that we know about Willard tells us that he was a genuinely nice guy. He was well-liked in the community. His younger brother, Harlow, was the complete opposite. He was rude. He was curt. He was a jerk.
8:11While Willard, the inventor, was a softie. Supposedly, he was just like the most romantic man that you could think of. Harlow was not. He had a very poor reputation throughout town. Willard was more than happy to spend 20 years making a single clock. But Harlow, the brother with the business mind, saw the dollar signs almost immediately. He was aware of what his brother was inventing. He said, hey, if we market these clocks, they're going to sell like hotcakes.
8:42Eventually, Harlow convinces his inventor brother to go into business with him. But the Bundy clocks do not immediately sell. Like hotcakes. A lot of business owners didn't necessarily see the need for a time clock like this. Plus, this clock was expensive. A Bundy clock was $75, which I want to say that calculates to about $1,500 to $2,000. The other problem was that for the first year,
9:12they tried to market these clocks directly to workers. They would take out ads in union magazines or newspapers in factory towns that would read, Hey, factory worker, make sure your boss is paying you correctly. Encourage him to buy a Bundy clock. But this strategy turned out to be a big old flop. If the idea was you get all of your co-workers to rally around this device and tell your boss to buy it, they're not going to. You know, they're going to do what saves them money. The bosses weren't going to listen to their workers.
9:45So pretty soon, they dump that idea. Someone at the company has the genius idea of flipping the script. They put out ads that read, Hey, factory owners, make sure you aren't being cheated by your lazy, dishonest workers. Buy a Bundy clock. Track their hours. Ding, ding, ding. Nailed it. And, you know, then they start selling. We don't know for certain which brother came up with this, but in Tom's mind, this is classic Harlow. I'd like to think Harlow was in charge of the advertisement.
10:15With everything that we know about his character and demeanor, a lot of the early ads sound like he wrote them. They were just kind of aggressive. Like there's this one that's just a giant picture of a bulldog. It's the head of a bulldog biting through a time ledger, a timesheet, and the caption reads, Put a watchdog on your payroll. This new ad campaign, it works. By 1898, they've got 9,000 of their clocks in circulation and are just dominating the market.
10:47But then, around the turn of the century, the Bundys joined forces with the makers of the punch clock, a new invention where workers wouldn't need to fuss with a key. They could just insert a piece of paper, pull a lever, and stamp it. And after Harlow markets the hell out of it, these clocks actually do sell, like hotcakes.
Surveillance and worker resistance
11:07And part of the reason that these clocks sell so well is because they tap into a growing demand. At this point in industrialization, the scale of production is really ramping up. Factories are employing thousands of people, and they're vast in their size. Historian Mike O'Malley again. He says that before this, when factories were smaller. Surveillance of your employees is easy. Like, for example, Ben Franklin is a printer, and he lives above his print shop. So his employees are more or less in a house belonging to Franklin.
11:39Right? He sees them all the time. He knows they got drunk last night because he heard them. So, as the bosses hire more and more workers, ones they couldn't physically see, they began to think of themselves as facing this new existential problem. They can't identify who's a good worker, who's a bad worker. They don't know who's working hard and who's not, because the scale has become too big. So in come the Bundy brothers with a fix. They're saying, use our machine to surveil your employees. They're selling a new way to sort workers,
12:10not by a human, by the clock. Just look at this old ad for a Bundy clock that Mike loves to point to. Here's an ad from 1911. It's so sinister. At the top, there's this massive clock and a long line of workers waiting to clock in. There's working men and working women. And some of them are kind of well-dressed and some of them are dressed like laborers. And some of them are just dark silhouettes because they showed up late. And they were able to be discovered in their slackerhood by the clock.
12:42There's arrows shooting out from the clock, pointing to these slackers, with a line of text that reads, The Bundy clock points out you're unprofitable employees. Now you can sift out the efficient employees from the inefficient. The element of moral judgment is really pronounced about punctuality. And it's punctuality is a virtue. Lateness is a sin. These ads reveal that the Bundy brothers were selling more than just a way of keeping track of your employees. They were selling a new moral structure. It's simple. If you're on time, you're fundamentally good.
13:13If you're not, you're fundamentally bad. One of the ways that Merritt gets reimagined, it's someone who has these internalized, these machine-like habits of punctuality. But the workers resisted internalizing these machine-like habits of punctuality. Actually, they hated it.
13:34Was very much an instance of your boss implicitly saying that they don't trust you? Also, it doesn't actually matter anymore if you're on time. Because if you work in a factory with a thousand workers, you're going to have to wait in a long line to clock in. There's an imposition to show up early to stand in line. You know, if your shift starts at seven, hopefully you can clock in at seven or a little bit earlier. And now, if you didn't, everyone would know. There's a very loud bell that goes off,
14:04so you'd be heard over the noise of a factory and your manager would know and come and yell at you. And then there's the whole number thing. You were assigned a key with an employee number on it. So rather than, you know, John Doe or Jane Smith, you're now employee number 20. In fact, Tom at the Bundy Museum found these political cartoons made by postal workers in the 1890s, where the workers are just hurling darts at the Bundy clock. Vandalizing the clocks. There were a number of political cartoons or poems or songs
14:37written about just how poor of a reception Bundy clocks had. But it doesn't matter what the workers think. The bosses had a new way to surveil their employees, and they loved it. But that's just the beginning, because there's another guy coming in, a guy who's going to take Bundy's invention to the extreme. Not just to track when people show up, but to control how they work. To measure every single second of their day.
Frederick Taylor and scientific management
15:12While the Bundys are out there selling their clocks to factories across the country, about 200 miles south in Philadelphia, there's another guy who's also interested in time in kind of an obsessive way. He's about to take the Bundy clock and completely change how it's used. His name is Frederick Taylor. He's a weird guy, Taylor. So he's born to the Philadelphia upper class. And his family does the grand tour of Europe. They have servants. They have a house. Boxley. They have an estate. And so they're born to privilege. And he could have been idle.
15:44But Taylor wasn't built for idleness. Or a rest. Or fun. Really. Take, for instance, the classic leisure game of croquet. When it came time for Taylor's turn, he'd make his friends wait while he squatted down to measure every possible angle from which one could approach the ball. Only then, with this data, could he calculate the exact vector the ball needed to follow in order to pass through the hoop accurately. As Fred Taylor grew up, he continued to be kind of odd.
16:16Instead of going on to an Ivy League, as his father had, he decided to apprentice at a hydraulics factory in Philly. It's a weird move to make. And his family is kind of like, what's wrong with Fred? You know, but he loves the work. He loves it. He loves working with his hands. And he can't believe what the workers around him are capable of. Taylor is really dazzled by these guys. Because they're making, you know, big cylinders for a steam engine. Big, heavy industrial parts. And he was so dazzled, actually, that he tried very hard to blend in.
16:48He started dressing like them, talking like them, swearing a lot. You know, telling dirty jokes and going to the bar after work and things like that. But on the inside, Fred Taylor is really not like these guys. He comes to the shop floor with an innate sense of superiority. Right? Like, Philadelphia upper class is notorious. I'm from Philly. One of my friends is from the Philadelphia upper class. There's no greater snobs in America than the Philadelphia upper class. And, you know, they're superior to everybody else. And he grows up with that sense that he should be running the show.
17:20And with a sprinkle of nepotism, he soon is. Taylor gets hired at a steel factory down the road where his parents were friends with the factory's owners. He gets promoted to foreman, and right away, he begins to wage a war on what he saw as laziness. He said workers were always guilty of slacking on purpose because they know if they do more, they're going to be asked to do more every day. And then they're going to be asked to do yet more, and they won't get any more money. Taylor's first strategy was to incentivize the fastest workers to produce more.
17:52A few extra bucks if you make more than the guy next to you. But the workers stuck together and kept making things at the pace they always had. So instead, Taylor shows up one day to the shop floor with a stopwatch. His plan was to focus on one worker performing a single task and time every aspect of it. Let's say I'm working in a lathe. The thing workers would use to shape steel. And he'd sit there with his stopwatch and he'd watch me work. Taylor would start the clock when he saw him doing anything he thought to be productive.
18:23But when I did things he thought were unproductive, he would stop the stopwatch. By unproductive, Taylor meant anything resembling human. Like talk to his neighbor. Hey, Fred, how about those fillies? Or if he hitches up his pants or he walks over to get another tool, Taylor will stop the stopwatch. When the job was done, Taylor would cut out all of these unproductive quote-unquote waste movements to land on what he called was the standard time it took to do any job. Famously, he extends that to shoveling. So at Bethlehem Steel
18:54where he tries this, there's actually a shovel shed that you have to report to and you'll say, yeah, I'm here, I'm going to do shoveling this kind of coal. And okay, here's your shovel, Smith, and this is the motion you're going to use and you're going to do it for this long in this motion and then you're going to take a break for this long and then you're going to go back and at the end of the day you should be able to move three tons of coal. But in reality, these times were just physically impossible. No one can keep that pace. The quality will slip, you know, I'll suffer physically.
19:25Despite this, Taylor enforces these standard times anyways. The workers who can't keep up are docked pay or more often just axed entirely. And like the Bundys, Taylor uses the clock to create these categories of men. First class men for those who complete the task in time, second class men for those who don't. It's not surprising the men at the factory absolutely hate it. They call him a fool, a tyrant, even a slave driver right to his face. It gets so bad that the workers start sabotaging their own equipment
19:56so that if they miss a quota, they can say it's the machine's fault, not theirs. And when that doesn't work, they just start threatening him directly. They tell him to watch his back on his walk home. And it's at this point, about a decade in, that Taylor decides it's time to leave Philly and take his managerial philosophy on the road. He advances himself as the first sort of efficiency expert, efficiency consultant. Except, it's a bit more extreme than that. See, it's the gospel of efficiency.
20:26It's kind of like Jesus if, instead of him turning water into wine, he timed how long it took you to do it and demanded you do it 30% faster.
20:38And like Jesus, Taylor starts gathering up disciples. I'll call them Taylorites, who he trained to spread the good word of efficiency to other factories and textile mills across the country. But the key to Taylor's expansion, the part that's often overlooked, is actually the punch clock, the one Bundy and his new company created. It was central to Taylor. Because as factories got bigger, enforcing Taylor's standard time with actual humans became practically impossible.
21:09The boss doesn't want to stand there watching him. Come on, Schmidt. So instead, the job of the enforcer went to a clock. Now, there's a punch clock at every station to time how long it takes a worker to do every task.
21:23So, he's supposed to go, boom, punch the clock, start, do the thing, punch the clock when he's done. It's the logical extension of just clocking in. The logical extension of what the Bundy clock introduced. Because now, instead of just clocking in in the morning and out at night, each part of the job gets its own punch in and out. Each moment is timed, mechanized, but this use of the punch clock, it actually does something else. It accidentally invents a whole new category of job.
21:53Because at the end of their shift, workers would hand in their little time cards to what Taylor called the central planning office. There would be an entire staff. They'd collect those cards and say, you know, you didn't do it at the right time or you took too long on this. And these people aren't bosses. They're not workers. They're not foremen. They're this new type of bureaucrat whose only job is managing other people's time. Essentially, they're the nation's first middle managers.
22:24The sufficiency expansion. It's all going according to plan until Taylor gets hired at a U.S. Army facility outside of Boston called Watertown Arsenal. This is where Taylorism is going to face its biggest challenge yet.
Stopwatch warfare at Watertown Arsenal
22:37Taylor is hired to come in and do one of his efficiency studies. And that means he's going to do this stopwatch time study.
22:46So he and his army of stopwatch-wielding disciples show up and start timing everything incredibly closely.
22:54Imagine, you're molding these intricate parts out of steel. You spend your entire shift bent over your workbench. I'm talking 90 degrees folded in half, your face inches from it. And standing directly over you, staring down at the top of your head, is a Taylorite in a three-piece suit, stopwatch in hand. After hours of this, you're going to need to stand up straight for a second, stretch your back, maybe wipe the sweat from your eyes. But the moment you do, you hear the click of his watch. He's timing it. He's writing it down.
23:24For him, these are waist movements. He's actually got it down to where he sometimes recommends hiding the stopwatch in a book. There's a picture in one of his publications of a book that's been cut away and a stopwatch inside. So I'm just reading this fascinating novel, but actually I'm, you know, I'm surveilling you.
23:42They get really upset. They get really truculent. And if they can, they'll drive him away. This, for me, is where the story gets really interesting. The start of what I can only describe as clock warfare. Because it's here that the workers decide to put their own pocket watches to use. They say, if they see a Taylorite timing something, they're going to time it too. They have to be able to say, no, you stopped that too soon, right? Or this is how long it takes me to do it. I timed myself, right? Boom, I timed myself. You don't know how to do it.
24:12One day, a Taylorite starts timing one of the workers while he does a job. The Taylorite says the job should take 24 minutes. The worker says that when he timed it, it took 50. He's being told to work twice as fast. And this could not stand. That night, they meet up and come to an agreement. They say, the next time a Taylorite tries to steady us with a stopwatch, we'll just stop working. And the very next day, that happens. A Taylorite comes up to a worker with a stopwatch, and this time, the guy just refuses to go along with it.
24:43He gets fired immediately, and his fellow workers, watching all of this, walk out behind him. Eventually, things at the factory get so heated that in 1912, there's a full congressional hearing to investigate Taylorism and whether his efficiency methods were damaging the government's workers. Workers testify, we don't object to working hard. We are proud of our skill, and we're proud of our craft, and we're proud of our ability to get the job done. We do object to being driven by a stopwatch.
25:13This is Roman reading the actual words they said. I don't object to their finding out how long it takes, but I do object to their standing over me with a stopwatch as if I was a racehorse or an automobile. Our objection is to having someone standing over you as a slave driver. The stopwatch is equivalent to a whip. You might just as well have that. The workers again and again refer to the stopwatch as the problem. It was this object that was taking away their freedom. One union leader testified,
25:44It wipes out the individuality of a mechanic. It simply makes him part of a machine. He does not think for himself. He has others to think for him. The meaning of being a skilled artisan will have been materially degraded. You know, I won't have control over the pace in terms of my labor. I'll be made into a machine-like entity. When it's their turn to take the stand, the Taylorides don't shy away from this. Actually, they double down. They're like, in our system, working men are literal machines, as one of them put it.
26:14A man is a portable power plant. He has a boiler down here, the stomach, which consumes food. The processes are not dissimilar to burning coal in the grate. He has an engine in here, his heart, which is a pump. But the senators are not having any of this. They're red-faced with rage at each other. You don't see this in the testimony because it's edited, but they're cursing at each other and shaking their fists at each other.
26:39In the end, the workers actually win. Taylorism and stopwatches are banned from government-run factories until 1949.
26:49But to Mike, this win wasn't really a win. It represents this turning point in American history where workers stopped fighting against mechanical time itself and actually, in a way, kind of embraced it. Because as much as they said they hated the stopwatches, the workers at the arsenal weren't trying to get rid of them or vandalize them like workers had with the first Bundy clocks. It was actually the opposite. To fight the stopwatches, they brought their own. There's no way around it, right? There's no way to combat this except with clocks. And you're going to have to be able
27:20to use the language of the manager to combat the manager. They have to adopt the language of the oppressor to free themselves from oppression. So are you really free? Right? Free to punch a clock. That's that.
The gospel of efficiency at home
27:37Taylor died only a few years after the investigation at Watertown. But his disciples were alive and kicking, spreading the good word of efficiency far beyond the walls of the factory. To offices, to schools, to hospitals. In fact, Harvard Business School built much of its early curriculum around Taylor's ideas. Taylorism was even brought into the American home by two of his closest disciples, a couple named Frank and Lillian Gilbreth. Frank and Lillian Gilbreth, they're a married couple. Frank is a brick contractor,
28:07but he becomes obsessed with Taylorism and what he calls the one best way. There's a one best way for doing any job in the universe. And supposedly, Gilbreth is the guy who sets up the thing where the surgeon goes, scalpel, forceps, and they put it in his palm. Supposedly, that's Gilbreth. Frank worshipped Taylor, but it's his wife, Lillian, who left the real legacy. Lillian Gilbreth is actually sort of the founder of home economics. Lillian does for the home what Taylor does for the factory. She conducted studies
28:37where she timed women making eggs, doing laundry, doing the dishes. She was obsessed with maximizing what she called, quote, happiness minutes. But, as you can imagine... Rarely does it decrease the amount of work. It's just work moves to some other task or the expectations for the task go up. In the end, this really is the impact of Taylorism, too. People end up doing more work for slightly more money. I mean, the classic observation about Taylor is that he's got, I don't know, I'm going to make these numbers up, but he's got 140 people,
29:07let's say, and he reduces that to something like 45. And the wages of those 45 go up a little bit, but they don't go up as much as the savings to management. So they're working harder. for slightly more money. And they don't realize the dream of leisure.
29:27If you've heard about the gospel of efficiency before, you're probably aware of this idea, that the invention of the dishwasher or the laundry machine didn't suddenly give women back hours of their lives. This is one of the major skepticisms around AI. It's like, okay, maybe these machines make us more efficient, but more efficient to do what exactly? Usually, the answer is more work. In a way, this is probably the realest, maybe the sneakiest legacy of Bundy and Taylor. Because at some point,
29:58this impulse towards surveillance and efficiency stopped coming from the bosses. And it started coming from us. The idea of self-regulation as a moral virtue is really important. You know, this is Weber's point, that we all become our own jailers. Why do I work? I have tenure. Why do I work hard? I'm my own jailer, right? It's a personal obligation to work. It's not that there's a guy standing next to me saying, work, you dog, right? I've internalized the impulse to work.
30:29It's become a moral imperative for me and for most of us. People work because they have to earn a living. They work because they have to make money. But there's also a sense that it's a duty and not working is a waste of your talents or it's sinful or it's sloth, right?
30:47The morality of working hard is not a new concept. The Protestant work ethic and all that has been around since the first settlers. But the difference now is that morality has been powered by clock time. You're constantly self-surveilling. There's a kind of identification of the person with their watch.
31:07This idea that we've become identified with time, with our output, with how good we are based on how much we worked, it might seem like it snuck up on us. But if you look back at the ads from the very beginning of this industry all the way back to the 1880s, you can see that this was kind of the point all along. Mike showed me one of these ads from 1888 that I think is kind of amazing. It's a cartoon of a little round, stout guy and he's looking at his watch. The ad is made up of six little drawings
31:38of a man, the same man over and over again. In the first drawing, he's looking at his watch looking normal. Then in the next figure, he's looking at his watch but now he's a little bit rounder. And in the next one, he's even more round. Then numbers appear on his face. Then the minute hand and the hour hand appear on his belly. And he's looking at his watch and he habitually looks at his watch so often that eventually he turns into a watch. This was supposed to sell watches. This was an advertisement to sell the clock.
32:08This was supposed to get people in 1888 to say, yeah, I want that. Yeah, that was our first thought. It's monstrous. Right. But it's the safety and security of being somebody who's under the discipline of timekeeping. I think that's what they're offering. And we bought it because merging with a watch seemed like becoming something good. Well, you're not unruly. You're not one of the unruly classes. You're not one of those workers who they have to physically surveil. You're not one of those workers who's truculent and potentially lazy.
32:39You're not disruptive. You're not going to be the subject of police interest because it indicates your safety as a citizen of an industrial society. There's a merger of self and object that goes on. But the analogy to me would be to this compulsive checking of your devices. You know, always synchronizing yourself to the mothership.
The Bundy brothers fallout and IBM
33:06I want to go back to the brothers who started all of this. The brothers who began this revolution of mechanized time in the workplace, Willard and Harlow Bundy. Because their ending is kind of tragic and also kind of telling. These two brothers, Willard, the tinkerer who made the clock, Harlow, the businessman who figured out how to market it, they'd struck gold. But as the company expanded and became less about inventing and more about selling, the brothers started to come apart.
33:36While Harlow gained more and more power, Willard was being systematically phased out. He went from superintendent of his own company to a lowly contract employee, working out of a room on the fifth floor that he had to rent. Willard's son even begged Harlow to pay Willard more money. He had approached Harlow one day and said, I think my father should be making much more money. These are his clocks, his inventions, his life's work. Harlow responds with,
34:07no, he's signed a contract. He's being paid adequately. Maybe Harlow started to see his brother as one of those slackers in the Bundy clock ads, just trying to cheat his boss out of more money. Whatever it was. The brothers' feud went on for about two years, and Harlow eventually gets sick of it. So he ended up firing his own brother. Willard tries to start his own clock company, but Harlow sues him over and over again.
34:37The brothers stayed in legal battles for the rest of their lives and never again spoke in person. Lawsuits drain Willard's family of resources, and in 1907, only four years after striking out on his own, he dies.
34:55For Willard, the lifelong inventor, the craftsman hero of our story, for him to end up like this in a rented room on the fifth floor, irrelevant in his own company, I think you can argue that this is the outcome of the thing he invented, the employee time clock. Because whether he intended it or not, it started a process that helped strip the craftsmanship and skill from the hands of the working people. It turned the men who made the machines into machines themselves.
35:27Meanwhile, Harlow stayed high up in the company. He retired, built a 10-bedroom palace in Pasadena, and left his wife multiple millions in today's dollars.
35:38The company, in the end, merged with a few others to become none other than IBM. IBM. IBM. IBM. IBM.
35:49Reporter and producer, Ellie Lightfoot.
Credits
36:15A History of the United States and 100 Objects is a production of 99% Invisible and BBC Studios. It's hosted and curated by me, Roman Mars. This episode was produced by Ellie Lightfoot. Our other producers are Priscilla Alabi and Brenna Daldorf. Our associate producer is Isaac Fisher. This series was edited by Annie Brown and Courtney Harrell. Mixing by Ivor Manley. Fact-checking by Amy Bracken. Our theme song is by Swan Real. From 99% Invisible,
36:45our executive producer is Kathy Tu. From BBC Studios, our executive producers are Annie Brown and Courtney Harrell. Our production coordinator is Shan Pillay. And the production manager is Mabel Finnegan-Wright. Artwork by Stephen Lawrence. 99% Invisible is part of the Sirius XM podcast family, headquartered in beautiful, uptown, Oakland, California. And BBC Studios is headquartered in beautiful, White City, West London. If you want to get in touch
37:15or have an object for us to consider, email us at 100objects at 99pi.org. 100objects with the people. After, we'll be there. I'll see you next time. We will see you next time. We'll see you next time. We'll see you next time. Thank you.